Struggling to get straight answers about Exact Data pricing? You're not alone. While Exact Data offers access to millions of business and consumer contacts through Data Axle's vast database, their opaque pricing model makes it tough to budget effectively or compare providers.

Let's break down Exact Data's pricing structure, hidden fees, and contract requirements—the details they keep off their website. Whether you're evaluating this provider for the first time or exploring alternatives, we've compiled the research to help you make informed decisions about whether their platform justifies the investment.

From pay-per-record pricing reportedly starting around $90 per 1,000 contacts to verification fees and campaign deployment costs, we'll cover everything before your sales call. Let's cut through the mystery and determine if Exact Data delivers value for your business.

How Much Does Exact Data Cost?

Note: Exact Data does not publish pricing publicly. The following information is based on user reports and industry analysis and may vary based on your specific requirements.

Based on user reports, Exact Data costs reportedly start at approximately $90 for 1,000 contacts, with bulk pricing potentially reducing to $750 for 10,000 contacts (roughly $0.075 per contact). The cost structure primarily depends on contact volume, targeting complexity, and additional services like list cleaning or campaign deployment.

Unlike subscription-based platforms, Exact Data operates on a pay-per-record basis where pricing reportedly includes:

• Basic plan: ~$90 for 1,000 contacts (includes email lists, phone, and postal addresses)*

• 10,000 contacts: ~$750 (bulk pricing may reduce per-record cost to $0.075)*

• 50,000+ contacts: $0.05-$0.07 per contact (volume discounts may be negotiable)*

• Per-record pricing: Ranges from a few cents to a couple dollars depending on targeting criteria*

*Based on user reports; actual pricing requires consultation with Data Axle sales representatives.

The cost varies with additional services like list verification, campaign deployment, and data refresh purchases. Hidden fees for email validation, campaign setup, and ongoing list updates can reportedly increase total costs by 30-50%.

Here's a detailed pricing overview based on reported customer costs:

Disclaimer: These figures are estimates based on user reports and may not reflect current pricing. Contact Data Axle directly for accurate quotes.

How Much Does Exact Data Cost Monthly?

Exact Data doesn't offer monthly subscription pricing. Instead, they sell contact lists as one-time purchases. However, for businesses running regular campaigns, monthly costs can be calculated based on list purchase frequency. Typical monthly spend for active marketing teams reportedly ranges from $500-2,000 depending on campaign volume and targeting requirements.

How Much Does Exact Data Cost Yearly?

For businesses with ongoing lead generation efforts, annual Exact Data costs typically range from $4,500-15,000 per year based on user reports, factoring in multiple list purchases, validation services, and campaign deployment fees. This estimate assumes monthly campaigns with 5,000-15,000 contacts per purchase.

What is the Exact Data Cost per Contact?

The reported Exact Data cost per contact depends on volume and targeting complexity. Base pricing reportedly ranges from $0.05-$0.09 per contact, but additional fees for validation and services can push the real cost per contact to $0.12-$0.18.

What's the Exact Data pricing according to industry reports?

According to third-party analyses from LeadsDeposit and GlassHouse (as of 2024), Exact Data pricing reportedly starts around $90 for 1,000 contacts. However, users report that final costs often exceed initial quotes due to additional services and validation requirements.

How to Calculate Exact Data Pricing?

Based on user reports, you can estimate your Exact Data costs using:

• Base contact volume (1,000 = ~$90, 10,000 = ~$750)*

• Targeting complexity (basic demographics vs. detailed firmographics)

• Additional services (validation, campaign deployment, list refresh)

• Volume discounts (potentially available for 25,000+ contacts)

*Estimates only; contact Data Axle for actual pricing.

Exact Data Pricing Plans and Features

Basic Contact Lists

The standard offering reportedly includes company name, postal address, email address, and phone number when available. Pricing reportedly starts at $90 per 1,000 contacts with basic demographic filtering.

Enhanced Targeting

Advanced filtering options (industry, company size, job titles, revenue ranges) reportedly increase per-contact costs but provide more precise targeting for potential customers. Enhanced lists typically cost 20-40% more than basic demographic filtering according to user reports.

Multi-channel Support

Exact Data offers integrated direct mail and email marketing campaign services, but these reportedly require separate fees ranging from $200-2,000 depending on campaign complexity and fulfillment requirements.

Here's an overview of features reportedly included with different targeting levels:

What Support Does Exact Data Offer?

Exact Data provides account management support through Data Axle's sales team. Support includes list creation assistance, targeting recommendations, and campaign deployment services. However, technical support and data validation assistance typically require additional fees according to user reports.

Hidden Costs and Limitations

List Cleaning and Verification

Despite advertising 95% deliverability, many customers report needing external email validators. This reportedly adds $50-200 to campaign costs depending on list size and quality requirements.

Campaign Deployment Fees

Based on user reports:

• Email campaigns setup: $200-500

• Direct mail services: $0.50-2.00 per piece (printing, postage, fulfillment)

• List segmentation: $100-300

• Campaign management: $300-800

No Free Trial or Sample Data

Unlike competitors offering free credits, Exact Data requires sales contact to access sample data. This reduces transparency and makes quality assessment difficult before purchase.

Data Refresh Costs

Lists are sold as one-time purchases with no automatic updates. Businesses needing fresh data must purchase updated lists, creating recurring costs that can exceed subscription alternatives.

Exact Data Alternatives

While Exact Data provides access to a large contact database, several alternatives offer better value, transparency, and data quality for most businesses. Let's examine the top alternatives that can deliver superior ROI for your sales and marketing teams.

Why FullEnrich Stands Out Against Exact Data

FullEnrich is a transparent and efficient alternative to Exact Data for your data enrichment needs.

• Transparent Pricing: Why deal with hidden costs when FullEnrich offers clear, published pricing starting at $29/month?

• Real-time Data Quality: Trust in FullEnrich's real time updates and verification, ensuring you're working with fresh, accurate data instead of static lists.

• Waterfall Enrichment: Aggregates data from 15+ providers for maximum coverage and accuracy.

Key Features:

• Triple Email Verification: Every email is triple-verified, and invalid emails don't consume credits

• Seamless Integration: Connect directly with your CRM, marketing automation, or custom applications through API, Zapier, Make & Clay

• Unlimited Users: All plans include unlimited team members at no extra cost • Credits Rollover: Monthly plan credits roll over for 3 months, annual for 12 months

Current Pricing (as of August 2025):

• Start Plan: $29/month for 500 credits (or $26/month billed annually for 6,000 credits/year)

• Pro Plan: $55/month for 1,000 credits (or $49/month billed annually for 12,000 credits/year)

• Scale Plan: Custom pricing starting at $500/month

• One-time Purchase: $299 for 5,000 credits (valid 6 months)

• Free Trial: Available on Start and Pro plans

With FullEnrich, you're looking at approximately $0.055-0.060 per email enrichment, with transparent pricing and no hidden fees. Lead generation efforts become more predictable when you know exactly what you're paying for.

UpLead

UpLead offers a subscription-based model with verified contact data and transparent pricing starting at $99 per month. The platform provides 170 credits monthly with their Essentials plan and guarantees 95% data accuracy.

Key Features:

• Industry-leading data accuracy with 95% guarantee

• Email finder and verification tools

• Chrome extension for prospecting

• Real time updates for email verification

Current Pricing (as of 2025):

• Free Trial: 5 credits with access to all features

• Essentials: $99/month for 170 credits

• Plus: $199/month for 400 credits

• Professional: Custom pricing for larger teams

Apollo.io

Apollo.io combines contact data with sales engagement tools, offering a freemium model with paid plans starting at $49 per user per month when billed annually.

Key Features:

• Multi-channel outreach capabilities

• Built-in email sequencing for email campaigns

• CRM integration options

• Conversation insights

Current Pricing :

• Free: Limited credits (5 mobile/month, 10 export/month, unlimited email with 250/day limit)

• Basic: $49/user/month (annual) or $59/month (monthly) - 900 mobile + 12,000 export credits annually

• Professional: $79/user/month (annual) or $99/month (monthly) - enhanced features and credits

• Organization: $119/user/month (annual) or $149/month (monthly) - custom credit allocation

What You Need to Remember About Exact Data Pricing

Exact Data pricing depends on several factors including volume, targeting complexity, additional services, and ongoing list refresh needs. While the reported per-contact cost appears competitive, hidden fees and service charges can significantly increase total costs.

Key considerations:

• No transparent pricing - requires sales contact for quotes

• Hidden fees commonly reported for validation and campaign services

• One-time purchases mean no automatic data updates

• Limited integration options compared to API-based solutions • All pricing information is based on user reports and may vary

Important: Since Exact Data doesn't publish pricing publicly, all costs mentioned are estimates based on user reports and industry analysis. Contact Data Axle directly for accurate, current pricing.

For businesses seeking better value, data quality, and transparent pricing, modern alternatives like FullEnrich deliver superior ROI through real time updates and seamless integration capabilities.

Ready to move beyond static lists? Try FullEnrich free and experience the difference of real-time data enrichment with transparent pricing.

FAQ on Exact Data Pricing

How much do mailing lists cost?

Mailing lists from Exact Data reportedly cost between $90-750 for 1,000-10,000 contacts, depending on targeting complexity and data quality requirements. List brokers typically charge similar rates, though pricing varies based on industry, geographic targeting, and demographic filters. For direct mail campaigns, expect additional costs of $0.50-2.00 per piece for printing and fulfillment services.

Who is exact data input?

Exact Data input refers to the data sources and data processing methods used by the provider. Exact Data leverages Data Axle's vast database, which aggregates information from public records, consumer transactions, and business directories. The platform processes this data through verification systems to maintain data accuracy and ensure up to date contact information for sales and marketing teams.