If you’re evaluating B2B data providers, Lusha will likely show up on your radar early. It’s widely known for its ease of use and fast setup, but when it comes to pricing, things aren’t as straightforward as they seem. Sure, the plans start at $29.90 per user per month, which sounds cheap, but that’s just the tip of the iceberg.

Between credit limits, upgrade nudges, and surprise costs (like API access or enrichment features), the true cost can creep up fast - especially for teams that scale quickly or burn through contacts.

We’ve broken down Lusha’s full pricing structure, including the Free, Pro, Premium, and Scale tiers, to show you what you’re really getting, and what might surprise you later.

You’ll also hear from real users on Trustpilot and G2 who’ve seen budgets shoot 60-80% over expectations once they got deep into usage.

Key findings from our Lusha pricing research:

• There are hidden search limits that go beyond your monthly credit allowance and they’re not mentioned clearly in the pricing page.

• Core CRM integrations like Salesforce are only available on the top-tier Scale plan, which isn’t ideal if you're on a smaller budget.

• Even “unlimited contact access” has a catch. It’s capped by a quite fair usage policy. Most users report hitting limits between 2,000 to 5,000 contacts per month per seat.

• If you downgrade your plan or cancel early, you lose all unused credits with no refunds or rollovers.

Whether you’re a lean sales team or scaling up your outbound motion, it’s worth understanding these caveats before committing. This analysis provides the transparent pricing breakdown you need for accurate data and informed decisions.

Let’s start with the basics then go into the fine print most teams miss.

What Is Lusha?

Lusha is a B2B data platform that gives sales teams access to verified contact details, mainly business emails and direct dials.

Most people start with the Chrome extension, which lets you reveal contact information straight from LinkedIn or company websites in one click.

Beyond that, it offers database search, enrichment tools, job change tracking, and some basic CRM integrations. But the whole system runs on credits: 1 credit for an email, 5 for a phone number, depending on your plan. That’s where things can get expensive fast, especially if your team is doing any kind of high-volume outreach.

It’s designed for speed and simplicity, which is great early on. But for teams scaling their outbound motion, the credit model and locked features on lower tiers can become a real bottleneck.

Can I Use Lusha for Free? Understanding the Lusha Free Plan

Yes, Lusha offers a lusha free plan but it’s more of a trial than a tool you can rely on long-term. You get 40 credits per month, which lets you have access to basic contact details including email addresses and phone numbers.

The free plan allows access to basic contact details including email addresses and phone numbers. It also includes the Chrome extension (handy for LinkedIn prospecting) and a limited look into their contact database.

Lusha free plan limitations:

• Only 5 contacts per month (enough for about 35-40 emails or up to 8 phone numbers if used carefully.)

• No bulk show functionality or advanced features

• No CRM integrations or API access

• No basic team management or usage analytics

• Limited to single company search capabilities

It’s useful if you’re just testing the waters - mainly to check if the data quality fits your ICP. But for actual prospecting? Most teams hit the ceiling within days. If you’re doing outbound at any serious volume, you’ll need to upgrade quickly.

Can I Pay Lusha Monthly? Billing Options Explained

Yes, lusha offers monthly billing for Pro and Premium plans, but you’ll pay about 25% more compared to annual pricing.The Scale plan, on the other hand, usually requires an annual contract and comes with dedicated support from a customer success manager.

Monthly vs Annual Lusha Pricing:

Tip: Monthly billing offers flexibility, but if you're planning to scale outreach, the savings from annual pricing add up fast.

Here's what actually happened to three companies we studied:

What Real Lusha Customers Actually Paid: 3 Case Studies

Sometimes what’s promised on a pricing page doesn’t match what shows up on the invoice. Here’s what really happened to three companies we interviewed during this review.

1. Startup Scenario: When "Premium" Isn't Enough:

• Planned Budget: $3,600/year for one Premium user

• Actual Cost: $6,000/year

A small SaaS startup signed up for Lusha’s Premium plan thinking 1000 monthly credits would be enough. On paper, it sounded great. But here’s the catch: emails cost 1 credit, phone numbers cost 10 - so they were realistically reaching only about 80 people a month.

But the real surprise came when they needed Salesforce integration. Despite Premium being marketed as a "business plan," native CRM integrations are locked behind the Scale plan. They ended up buying extra credits and upgrading mid-year.

Lesson: Premium is essentially an improved solo plan, not a true business solution.

2. Mid-Market Reality Check: The "Unlimited" Trap

• Planned Budget: $10,000/year

• Actual Cost: $18,000/year

This mid-sized B2B team (50 employees) moved to the Scale plan for "unlimited" contacts. The quote came back at $95 per user monthly for 10 users, reasonable at $11,400 annually. Fair enough.

Then reality hit.

But “unlimited” turned out to be a marketing spin. In practice, they were capped at around 2,000 contacts per user/month under Lusha’s fair usage policy. Once they hit that ceiling, things slowed down fast.

They also learned that features like Intent data and API access were not included—they had to pay extra for those. And when they tried to optimize their contract mid-way, they hit another wall.

One user warned us: "If you try to downgrade mid-contract, any prepaid credits are forfeited. We lost 140 unused credits when we tried to optimize our plan."

3. Enterprise Sticker Shock: When Volume Doesn't Mean Savings

• Expected Cost: $50,000/year

• Actual Quote: $250,000/year

An enterprise sales leader expected some bulk discounting when pricing out Lusha for their team. Instead, they were hit with a $2,000+ per user/year quote. The reason? Everything came bundled - extra credits, premium features, integrations, and a dedicated success manager.

Even at scale, extra credits were priced at ~$0.44 each, which added up fast.

An ex-Lusha sales rep put it this way:

"We anchor high and include everything, then it's on the customer to negotiate down or remove extras."

Lusha Pricing Plans: Complete 2025 Breakdown

Lusha offers four main lusha pricing plans each built for different types of sales teams.

Here’s a screenshot of Lusha’s pricing plans taken from their website:

Here’s a closer look at what each plan includes and how much it really costs per user:

Complete Lusha Plans Pricing Table

*Subject to fair usage policy

What Each Lusha Pricing Plan Actually Includes

Understanding what’s really inside each Lusha plan can save you from unexpected upgrade nudges or feature gaps. Here’s a breakdown of what each tier includes - and what you’ll quickly realize is missing.

Free Plan - Great for testing, not for scaling

If you’re just trying to see what Lusha’s data feels like, the free plan is a decent place to start. You get 40 credits/month and one seat, which is enough for basic email or phone lookups - but that’s about it. Don’t expect to use this for real outbound work. 

Pro Plan ($29.90/month) -  Solo-friendly, but feature-light

This is Lusha’s true “starter” plan. You get 250 credits and up to 3 seats, which is great for founders or small sales teams. Credits roll over, and you get access to basic enrichment tools and APIs - just don’t expect powerful analytics or team features here.

Premium Plan ($69.90/month) - Middle ground, but misleading

This plan is often marketed as a team-ready solution, but it’s really a padded-up solo plan. You get 600 credits, limited bulk reveal options, and slightly more enrichment tools. It’s fine for small teams doing light prospecting, but don’t expect enterprise readiness.

Scale Plan (Custom) - Powerful, but opaque

This is where Lusha gets serious. You’ll need to request pricing, commit annually, and work with a Customer Success Manager. You get big features like API access, CRM enrichment, team management, and more, but you’ll also deal with fair usage limits and no public pricing benchmarks.

How Lusha Credits Actually Work (And What They Don’t Tell You)

Lusha uses a credit-based system that sounds simple at first. But once you start using it, you realize there’s a bit of a learning curve for sales and marketing teams.

Credit Consumption Breakdown:

• Email = 1 credit

• Direct phone number = 5 credits

• Full contact (email + phone) = ~6 credits

• CSV enrichment = 1 credit per row

• Bulk show = separate pool (and not always included)

So if you’re pulling 100 contacts with emails + phones, that’s 600 credits gone — fast.

What Happens to Your Lusha Credits?

This part trips up a lot of teams:

• On monthly plans: Unused credits roll over (up to 2× your monthly limit).

• On annual plans: All your credits are front-loaded. But if you don’t use them, they expire at the end of the year.

• If you downgrade or cancel: You lose any unused credits immediately.

• And if the contact info is wrong? Tough luck - Lusha doesn’t refund credits for invalid data.

The “Unlimited” Plan Isn’t Really Unlimited

If you’re on the Scale plan, you might think you’ve got unlimited usage. But under the hood, there’s a Fair Usage Policy that caps how much you can actually pull:

• Around 2,000 email reveals per user/month

• 2,000-5,000 total contacts per user/month (depends on your contract)

• Max 1,000 contacts per bulk show batch

• If you go over those limits, they may throttle your access (without much warning)
  
  
  

So yeah - “unlimited credits” really just means “unlimited until we say it’s not.”

Lusha Cost Per Contact Analysis

How to Calculate Your Lusha Costs

1. Determine Your Contact Volume Needs

• Estimate monthly prospects you need to contact

• Factor in phone vs. email preference (phones cost 10× more in credits)

• Add 20% buffer for data quality issues

2. Calculate Base Plan Costs

Monthly contacts needed: ___

× 12.5 credits per full contact = ___ credits needed

÷ Plan credit allocation = ___ users required

× Plan price per user = Base monthly cost

3. Factor in Additional Costs

• Extra users beyond plan limits

• Overage credits (when you exceed allocations)

• Required add-ons (API, advanced integrations)

• Support packages (if enterprise features needed)

Real-World Cost Examples

Startup Scenario (50 contacts/month):

• Premium plan: 1 user × $52.45 = $629.40 annual base

• Credit usage: 50 × 12.5 = 625 credits (under 1,000 limit)

• Total annual cost: ~$630

Mid-Market Scenario (500 contacts/month):

• Scale plan: 3 users × $95 = $285/month base

• Credit usage: 500 × 12.5 = 6,250 credits (may trigger fair-use review)

• Add-ons: Salesforce integration (included)

• Total annual cost: ~$3,420 + potential overages

Enterprise Scenario (2,000 contacts/month):

• Scale plan: 10 users × $150 = $1,500/month base

• Credit usage: 2,000 × 12.5 = 25,000 credits (requires custom contract)

• Add-ons: API access, intent data, dedicated CSM

• Total annual cost: ~$25,000-$40,000

What Users Really Say: The Unfiltered Truth

We analyzed hundreds of reviews across G2 and Trustpilot. Here's the sentiment breakdown:

Satisfaction Score: 4.3/5 on G2 (62% give 5 stars, but context matters)

The Good

"Great tool! Some extra credits would always be appreciated." - Feis on Trustpilot

"The lower prices and data accuracy. I am able to search for leads on a budget" - Primrose on G2

The Frustrations

"their support and customer success team provided zero help to rectify the situation, even after fully admitting that the product was severely under-delivering" - Greyson on G2

"Poor data, no guarantee on data quality. No refund on lost credits. They hit you immediately with another expensive plan, to be advanced for a year.  " - Veronique on Trustpilot

The Pattern

• Small teams love the low entry cost and fast setup.

• Scaling companies often hit limits around credits and missing features.

• Enterprise buyers regularly feel misled by vague pricing and fair usage policies.

Why Full Enrich Offers Better Value Than Lusha's Credit System

The Credit Limitation Problem with Lusha Pricing

Lusha's credit system makes everything feel limited, even when you’re on a paid plan. It slows teams down because instead of focusing on selling, they’re counting credits like they’re on a prepaid phone plan.

This "credit anxiety" directly impacts sales campaigns productivity and can stunt lead generation growth.

Common Credit System Challenges:

• Reps second-guess whether to pull a phone number because it costs 5x more credits than an email

• Teams stop mid-month when credits run out - literally pausing pipeline growth

• No refunds if the contact is invalid (but you still lose credits)

• And overall? That “credit anxiety” kills momentum

Why Full Enrich is a Better Alternative to Lusha

Predictable Unlimited Contacts Access:

With Full Enrich, you get predictable, credit-free access to contact data. No more “sorry, we’re out of credits this month”. Your team can research freely without the budget anxiety.

Superior Data Accuracy for Sales Intelligence:

Full Enrich maintains 95%+ data accuracy on email addresses and 90%+ on direct phone numbers, significantly higher than Lusha's reported 81% overall data accuracy.

Better accurate data means fewer wasted outreach attempts and higher conversion rates in sales campaigns.

Simple, Scalable Pricing vs Complex Lusha Cost:

• Starter Plan: $29/month for 500 credits per month (~500 emails or 50 phones)

• Pro Plan: $55/month for 1,000 credits per month (~1,000 emails or 100 phones)

• Scale Plan: Starts at $500/month with custom credit limits (not unlimited) and includes API & SSO

• No hidden fees: All key features and CRM integrations included in every paid plan

Other Lusha Alternatives: The Real Value Comparison

Making the Smart Choice: Your Next Steps

Before signing any Lusha contract:

1. Audit your actual contact volume needs (not just projections)

2. List must-have integrations and verify they're included in your chosen tier

3. Calculate worst-case scenarios with overage fees

4. Compare 3-year total cost against competitors

5. Negotiate upfront rather than hoping for flexibility later

Want to test Full Enrich's superior data quality? Claim your 50 free contact enrichments to see the difference in accuracy and coverage compared to your current Lusha subscription.

Ready to eliminate credit anxiety from your sales process? Our migration specialists can help you transition from Lusha's limited model to Full Enrich's unlimited approach.

FAQ: Lusha Pricing Questions Answered

Can I use Lusha for free?

Yes, Lusha offers a free plan with limited functionality. The Lusha Free plan provides 5 credits per month, which translates to 5 verified email addresses or phone numbers for B2B prospects. This entry-level option is designed for individual sales professionals or small teams testing the platform's data enrichment capabilities.

Does Lusha offer monthly pricing?

Yes, Lusha offers monthly billing for both the Pro and Premium plans. However, monthly pricing comes at a higher rate, typically around 25% more than annual subscriptions. If you're considering the Scale plan, keep in mind that it usually requires an annual contract and includes a dedicated customer success manager.

Is Apollo or Lusha better?

Apollo.io generally provides better value than Lusha for most B2B organizations, offering unlimited email credits at $49/month compared to Lusha's 480 annual credits for $29/month. Apollo's database contains 275 million contacts versus Lusha's 100 million, with superior technographic data and built-in sales engagement features that Lusha lacks entirely.

Is ZoomInfo or Lusha better?

ZoomInfo significantly outperforms Lusha in data quality, coverage, and enterprise features, but at 10-20x the cost. ZoomInfo's 95%+ email accuracy and comprehensive intent data justify its premium pricing for enterprise sales teams, while Lusha serves budget-conscious SMBs with basic enrichment needs accepting lower match rates.