About 6sense and Ocean.io

In the world of B2B sales, having access to accurate and actionable data can be the difference between closing deals and losing them. Two platforms, 6sense and Ocean.io, have emerged as leaders in the sales intelligence space, offering innovative solutions to help businesses uncover and capitalize on lucrative opportunities. But which one is right for your business?

6sense: AI-Powered Revenue Platform

6sense is an AI-powered revenue platform designed specifically for B2B organizations. Its cutting-edge technology provides a comprehensive view of the customer journey, empowering businesses to identify and engage with high-value prospects at the right time.

Ocean.io: Data-Driven Sales Intelligence Tool

Ocean.io, on the other hand, is a data-driven sales intelligence tool that helps businesses uncover hidden sales opportunities by analyzing technographic and firmographic data. Its user-friendly interface and robust data analytics capabilities make it an attractive option for sales teams of all sizes.

The Importance of Choosing the Right Sales Intelligence Tool

With so many sales intelligence tools on the market, selecting the right one can be a daunting task. But the stakes are high: the wrong tool can lead to wasted resources, misallocated budgets, and missed opportunities. On the other hand, the right tool can revolutionize your sales strategy, driving revenue growth and customer satisfaction.

This article aims to provide an in-depth comparison of 6sense and Ocean.io, helping you make an informed decision about which platform is best suited to your business needs. By exploring their core features, user interfaces, data quality, and pricing models, we'll dive into the strengths and limitations of each solution, enabling you to choose the perfect fit for your organization.

Company Backgrounds

In this section, we'll delve into the history and background of both 6sense and Ocean.io, providing context for their current market positions and offerings.

A. 6sense

Founded in 2013 by Viral Bajaria, Premal Shah, and Shane Moriah, 6sense is headquartered in San Francisco, California. The company has established itself as a leading AI-powered revenue platform for B2B organizations. With a strong presence in the sales intelligence market, 6sense boasts an impressive client list, including industry giants such as Dell, Cisco, and Adobe.

6sense has received significant investments from top venture capital firms, enabling the company to continuously innovate and expand its product offerings. This has helped 6sense stay ahead of the curve in the rapidly evolving sales intelligence landscape.

B. Ocean.io

Ocean.io was founded in 2017 by Michael Heiberg and is based in Copenhagen, Denmark. This relative newcomer to the sales intelligence scene has quickly gained traction, attracting clients such as Templafy, Pipedrive, and Dixa.

Ocean.io's founders leveraged their experience in the sales and marketing industry to create a data-driven sales intelligence tool that caters to the needs of modern sales teams. The company's unique approach to data enrichment and firmographic analysis has helped it carve out a niche in the competitive sales intelligence market.

Despite being a relatively new player, Ocean.io has demonstrated rapid growth and adaptability, responding to the evolving needs of its customers and the market at large. This has enabled the company to establish a reputation as a innovative and customer-centric sales intelligence provider.

Core Features Comparison

In this section, we'll dive deeper into the core features of 6sense and Ocean.io, highlighting their differences and similarities. This comparison will help you understand which platform is better suited for your sales intelligence needs.

Account Identification and Prioritization

6sense uses its proprietary AI-driven account scoring and intent data to identify and prioritize accounts. This feature helps sales teams focus on accounts that are most likely to convert. The AI engine analyzes various signals, including user behavior, search queries, and content consumption, to assign a score to each account.

Ocean.io, on the other hand, uses technographic and firmographic data-based targeting to identify and prioritize accounts. This approach is more focused on the company's technology stack, industry, and other firmographic attributes. While both platforms provide account identification and prioritization, 6sense's AI-driven approach is more comprehensive and accurate.

Contact Discovery

6sense offers AI-powered contact recommendations, which enable sales teams to find the right contacts within target accounts. The platform uses machine learning algorithms to analyze customer data, predict buying behavior, and suggest the most suitable contacts.

Ocean.io provides data enrichment and contact finder capabilities, allowing users to find and append missing contacts within their target accounts. While both platforms facilitate contact discovery, 6sense's AI-driven approach is more advanced and accurate.

Intent Data

6sense is known for its proprietary AI-based intent signals, which provide real-time insights into a company's buying behavior. The platform's intent data is generated from various sources, including search queries, content consumption, and user behavior.

Ocean.io, on the other hand, integrates with third-party intent data providers to offer a more limited set of intent signals. While both platforms provide some form of intent data, 6sense's proprietary AI-based approach is more comprehensive and accurate.

Predictive Analytics

6sense offers AI-powered buying stage prediction, which helps sales teams anticipate and respond to customer buying behavior. The platform analyzes various signals to predict the customer's buying stage, enabling sales teams to tailor their outreach and engagement strategies.

Ocean.io provides data-driven ideal customer profile creation, which helps sales teams identify and target high-value accounts. While both platforms offer predictive analytics, 6sense's AI-powered buying stage prediction is more advanced and accurate.

Integration Capabilities

6sense offers native integrations with major CRMs and MAPs, such as Salesforce, HubSpot, and Marketo. These integrations enable seamless data exchange and workflows between systems.

Ocean.io provides API-based integrations with popular sales tools, such as Salesforce, Pipedrive, and Copper. While both platforms offer integrations, 6sense's native integrations are generally more seamless and user-friendly.

User Interface and Ease of Use

When it comes to user interface and ease of use, both 6sense and Ocean.io have taken different approaches to make their platforms accessible and intuitive for their users.

6sense

6sense's dashboard is designed to provide a comprehensive view of your target accounts, with clear visualizations of account activity, intent data, and predictive analytics. The navigation is straightforward, with clear labels and minimal clutter. However, the sheer amount of data and features available can be overwhelming, especially for new users.

One of the standout features of 6sense is its data visualization capabilities. The platform provides a range of customizable reports and dashboards that make it easy to slice and dice your data to gain insights into your target accounts. Additionally, 6sense offers a robust onboarding process, including comprehensive training and support resources, to help users get up to speed quickly.

Despite its complexity, 6sense has made significant improvements to its user interface in recent years, making it more intuitive and user-friendly. However, it still requires a significant investment of time and effort to fully master the platform.

Ocean.io

Ocean.io, on the other hand, takes a more minimalist approach to its user interface. The platform is designed to be easy to use, with a clean and intuitive design that makes it easy to find the data you need quickly. The search functionality is robust, allowing users to quickly filter and narrow down their search results.

Ocean.io's interface is designed to be highly customizable, with users able to create their own dashboards and reports tailored to their specific needs. Additionally, the platform offers a range of interactive visualizations and charts that make it easy to explore and analyze your data.

Ocean.io's ease of implementation and adoption is one of its strongest selling points. The platform is designed to be easy to set up and start using, with minimal training or support required. This makes it an attractive option for smaller businesses or teams that don't have the resources to invest in extensive training and onboarding.

Overall, both 6sense and Ocean.io have made significant investments in their user interfaces and ease of use. While 6sense's platform is more comprehensive and feature-rich, Ocean.io's interface is more intuitive and easy to use. Ultimately, the choice between the two will depend on your specific needs and preferences.

Data Quality and Coverage

Data quality and coverage are critical factors to consider when evaluating sales intelligence tools. In this section, we'll delve into the data sources, collection methods, and coverage of 6sense and Ocean.io.

6sense

6sense's data quality and coverage are built around its proprietary AI-driven data engine. The platform gathers data from various sources, including:

• First-party data: 6sense collects data from customers' CRM systems, marketing automation platforms, and other internal sources.

• Third-party data: The platform integrates with external data providers to enrich its dataset.

• Publicly available data: 6sense aggregates data from publicly available sources, such as company websites, social media, and job postings.

The accuracy and freshness of 6sense's account and contact data are maintained through its AI-powered data engine, which continuously updates and refines its dataset. 6sense claims to provide global coverage, with a strong focus on industries like technology, healthcare, and finance.

Ocean.io

Ocean.io's data quality and coverage rely on its partnerships with leading data providers, including:

• Zapier: Ocean.io leverages Zapier's vast dataset to enrich its own data.

• Datanyze: The platform integrates with Datanyze's technographic data to provide insights into company tech stacks.

• Other data partners: Ocean.io also aggregates data from other providers to maintain a comprehensive dataset.

Ocean.io's data enrichment process involves cleaning, standardizing, and normalizing data from various sources. The platform claims to provide reliable technographic and firmographic data, with a focus on the European market. While Ocean.io's data coverage is robust, it may not be as extensive as 6sense's global coverage.

Both platforms prioritize data quality, but their approaches differ. 6sense's AI-driven data engine is designed to provide more accurate and up-to-date data, while Ocean.io's reliance on partnerships with data providers ensures a robust and diverse dataset. When evaluating these platforms, consider your organization's specific data needs and the industries you operate in.

Pricing and Plans

When it comes to pricing, 6sense and Ocean.io take different approaches. Understanding the pricing models and features included in each plan can help you make an informed decision.

6sense

6sense operates on a subscription-based model, with pricing tiers tailored to meet the needs of different businesses. The platform offers three main plans:

• : This entry-level plan is designed for smaller teams and provides access to essential features like account identification, contact discovery, and intent data.

• : The mid-tier plan offers advanced features like predictive analytics, customizable dashboards, and integrations with major CRMs and MAPs.

• : This top-tier plan is designed for large enterprises with complex needs. It includes personalized onboarding, dedicated support, and customized features.

Ocean.io

Ocean.io takes a more flexible approach to pricing, offering a range of options to accommodate different business sizes and needs:

• : This entry-level plan provides access to basic features like technographic data, contact discovery, and search functionality.

• : The mid-tier plan adds advanced features like firmographic data, predictive analytics, and API-based integrations.

• : This top-tier plan includes customized onboarding, dedicated support, and advanced features like data enrichment and ideal customer profiling.

• : Ocean.io offers a free trial, allowing you to test the platform and its features before committing to a paid plan.

Both 6sense and Ocean.io provide scalable solutions that can adapt to the needs of growing businesses. However, the pricing models and features included in each plan differ significantly. It's essential to evaluate your specific needs and budget before making a decision.

Pricing and Plans

When it comes to pricing, 6sense and Ocean.io take different approaches. Understanding the cost and what you get for your money is crucial in making an informed decision.

6sense

6sense operates on a subscription-based model, with pricing tiers designed to accommodate different business needs. The platform offers a range of features, including AI-driven account scoring, intent data, and predictive analytics.

The pricing structure is not publicly disclosed, but 6sense reportedly offers custom enterprise solutions for larger organizations. This means that businesses can expect a tailored approach to their pricing, depending on their specific requirements.

Ocean.io

Ocean.io, on the other hand, takes a more transparent approach to pricing. The platform offers a range of plans, including a free trial, to help businesses get started.

The pricing structure is based on the number of users and the features required. Ocean.io's plans include:

• Free trial: 14-day access to all features, with limited data and user seats.

• Growth plan: $49/user/month, with access to core features and limited support.

• Pro plan: $99/user/month, with advanced features, increased data limits, and priority support.

• Enterprise plan: Custom pricing for large organizations, with tailored support and features.

Ocean.io's pricing is scalable, making it suitable for businesses of different sizes. The platform also offers discounts for annual payments and non-profit organizations.

Ultimately, the choice between 6sense and Ocean.io will depend on your business needs, budget, and the features that matter most to you. It's essential to evaluate your requirements and assess which platform offers the best value for your investment.

Use Cases and Industry Applications

6sense

6sense is a powerful platform that can be applied to various business use cases, particularly in account-based marketing, sales pipeline acceleration, and customer retention.

#### Account-Based Marketing Campaigns

6sense enables businesses to identify and target high-value accounts with personalized marketing campaigns. By leveraging AI-powered account scoring and intent data, marketers can create hyper-targeted campaigns that resonate with their target audience.

#### Sales Pipeline Acceleration

6sense's predictive analytics and buying stage prediction capabilities help sales teams focus on high-propensity accounts, prioritize leads, and accelerate the sales pipeline. This results in shorter sales cycles, increased conversions, and revenue growth.

#### Customer Retention and Expansion

6sense's platform also helps businesses retain and expand existing customer relationships. By identifying early warning signs of churn and providing data-driven insights, customer success teams can proactively address customer needs, reduce churn, and identify upsell and cross-sell opportunities.

Ocean.io

Ocean.io is a versatile sales intelligence tool that can be applied to various use cases, including targeted prospecting, market expansion, and competitive intelligence gathering.

#### Targeted Prospecting and Lead Generation

Ocean.io's data-driven approach and technographic filtering enable businesses to identify and target high-quality leads with precision. This results in higher conversion rates, reduced wastage, and increased revenue.

#### Market Expansion and Territory Planning

Ocean.io's platform helps businesses expand into new markets and territories by providing data-driven insights on market potential, competitor analysis, and customer needs. This enables businesses to create targeted strategies for market expansion and territory planning.

#### Competitive Intelligence Gathering

Ocean.io's platform also provides valuable competitive intelligence, enabling businesses to analyze their competitors' strengths, weaknesses, and strategies. This information can be used to refine marketing strategies, optimize sales tactics, and stay ahead of the competition.

By understanding these use cases, businesses can make informed decisions about which platform best fits their needs and goals.

Strengths and Limitations

When evaluating 6sense and Ocean.io, it's essential to consider their strengths and limitations to make an informed decision.

6sense

Strengths:

• 6sense is known for its AI-powered insights, which provide accurate and actionable data to support sales and marketing efforts.

• The platform offers a comprehensive suite of features, making it a one-stop-shop for revenue teams.

Limitations:

• One of the primary drawbacks of 6sense is its complexity, which can make it challenging for new users to onboard and adopt.

• The platform's advanced features and AI capabilities come at a higher price point, making it less accessible to smaller businesses or those on a tighter budget.

Ocean.io

Strengths:

• Ocean.io is praised for its user-friendly interface, which makes it easy for users to navigate and find the data they need.

• The platform offers affordable pricing options, making it a more accessible solution for businesses of all sizes.

Limitations:

• Ocean.io's predictive capabilities are not as advanced as those offered by 6sense, which may limit its ability to provide precise intent data and actionable insights.

• The platform's data coverage, while vast, may not be as comprehensive as 6sense, particularly for niche industries or specific geographic regions.

By understanding the strengths and limitations of each platform, businesses can make an informed decision about which solution best fits their needs and budget.

Customer Testimonials and Case Studies

In this section, we'll take a look at what real customers have to say about their experiences with 6sense and Ocean.io. We'll also examine some case studies that demonstrate the impact of these platforms on business outcomes.

6sense

6sense has an impressive roster of enterprise clients, and they've seen some remarkable results from using the platform. Here are a few examples:

• Dell has seen a 25% increase in sales-qualified leads since implementing 6sense.

• Cisco has reported a 30% reduction in sales cycle time thanks to 6sense's AI-powered insights.

• Adobe has experienced a 20% increase in pipeline growth since using 6sense for account-based marketing.

These results are just a few examples of the many success stories from 6sense clients. The platform has consistently delivered value for its customers, helping them to drive revenue growth and improve sales efficiency.

Ocean.io

Ocean.io has also gathered a loyal following among its customers, who appreciate the platform's ease of use and affordability. Here's what a few of them have to say:

• Templafy has seen a 50% increase in sales-qualified leads since using Ocean.io for targeted prospecting.

• Pipedrive has reported a 25% reduction in sales cycle time thanks to Ocean.io's data enrichment capabilities.

• Dixa has experienced a 15% increase in customer retention since using Ocean.io for customer success initiatives.

Ocean.io's customers praise the platform's user-friendly interface and its ability to provide actionable insights without breaking the bank. These case studies demonstrate the platform's value in driving revenue growth and improving sales performance.

Conclusion and Recommendations

In conclusion, 6sense and Ocean.io are two distinct sales intelligence tools, each with its unique strengths and weaknesses. By understanding the core features, user interface, data quality, pricing, and use cases of each platform, businesses can make an informed decision about which tool is best suited for their needs.

Summary of Key Differences

The key difference between 6sense and Ocean.io lies in their approaches to sales intelligence. 6sense is an AI-powered revenue platform that focuses on account-based marketing, sales pipeline acceleration, and customer retention. It offers comprehensive features like account scoring, intent data, and predictive analytics. Ocean.io, on the other hand, is a data-driven sales intelligence tool that focuses on technographic and firmographic targeting, data enrichment, and contact discovery.

Ideal Use Cases for Each Platform

6sense is ideal for large enterprises that require advanced predictive analytics, comprehensive data, and native integrations with major CRMs and MAPs. It's perfect for businesses that want to streamline their sales pipeline, identify high-value accounts, and create targeted marketing campaigns. Ocean.io, with its user-friendly interface and affordable pricing, is suitable for small to medium-sized businesses that need a more straightforward sales intelligence solution for targeted prospecting, lead generation, and market expansion.

Factors to Consider

When choosing between 6sense and Ocean.io, businesses should consider their specific needs, budget, and industry requirements. They should assess the quality and coverage of the data, the ease of use, and the level of customer support provided. They should also evaluate the scalability of the tool as their business grows and the potential ROI of each platform.

Final Thoughts

In the end, the right sales intelligence tool can make a significant difference in a business's revenue and growth. By carefully evaluating the features, benefits, and limitations of 6sense and Ocean.io, businesses can choose the tool that best aligns with their goals and strategies. By doing so, they can optimize their sales pipeline, enhance their customer relationships, and drive revenue growth.