In the fast-paced world of B2B sales and marketing, having access to accurate, timely, and actionable data is crucial for success. Two companies that have made significant strides in providing such data are 6sense and People Data Labs.

6sense is an AI-powered revenue platform that helps B2B organizations uncover hidden revenue opportunities by identifying and prioritizing high-intent buyers. On the other hand, People Data Labs is a comprehensive people and company data provider that offers accurate and up-to-date information to businesses.

With so many data and revenue platforms available, choosing the right one can be a daunting task. It's essential to carefully evaluate each option to ensure it aligns with your business goals and objectives. This article aims to provide an in-depth comparison of 6sense and People Data Labs, highlighting their core offerings, data sources, and quality, as well as their key features, pricing, and customer support.

By the end of this article, you'll have a clear understanding of which platform is better suited for your business needs, enabling you to make informed decisions and drive revenue growth.

Company Backgrounds

In this section, we'll delve into the backgrounds of 6sense and People Data Labs, exploring their founding stories, leadership, and key milestones.

A. 6sense

Founded in 2013 by Viral Bajaria, Premal Shah, and Dustin Chang, 6sense is headquartered in San Francisco, California. The company set out to revolutionize the B2B revenue technology space with its AI-powered platform. Since its inception, 6sense has achieved several key milestones, including:

• Raising over $140 million in funding from prominent investors like Insight Partners, Salesforce Ventures, and Battery Ventures

• Expanding its team to over 300 employees across the globe

• Building a client base of over 250 leading B2B organizations, including Dell, Dropbox, and IBM

Today, 6sense is led by CEO Jason Zintak, who brings extensive experience in the revenue technology space. Under his leadership, the company continues to innovate and push the boundaries of B2B sales and marketing.

B. People Data Labs

Founded in 2015 by Sean Thorne and Henry Nevue, People Data Labs is also based in San Francisco, California. The company's mission is to provide comprehensive people and company data to businesses, enabling them to make better decisions. Some notable achievements include:

• Raising over $15 million in funding from investors like Founders Fund and Section 32

• Building a team of over 100 employees with diverse backgrounds in data science, engineering, and sales

• Expanding its coverage to over 1.5 billion people and 400 million companies globally

People Data Labs is led by CEO Sean Thorne, who has a strong background in data science and entrepreneurship. Under his leadership, the company continues to innovate in the people and company data space, providing businesses with the insights they need to succeed.

By understanding the backgrounds and milestones of both companies, we can better appreciate their unique strengths and weaknesses, which will be explored in greater detail in subsequent sections.

Core Offerings

In this section, we'll delve into the core offerings of 6sense and People Data Labs, highlighting their unique strengths and focus areas.

6sense

6sense is an AI-powered revenue platform designed specifically for B2B organizations. Its comprehensive suite of tools and features enables businesses to identify, prioritize, and engage with target accounts at scale.

The platform's core offerings include:

• Account-Based Marketing (ABM) Platform: 6sense's ABM platform allows businesses to target and engage high-value accounts with personalized content and messaging.

• AI-Powered Intent Data and Predictions: 6sense's proprietary AI technology analyzes vast amounts of data to identify intent signals, predicting buying behavior and allowing sales teams to prioritize high-value accounts.

• Orchestration and Engagement Tools: The platform provides a range of orchestration and engagement tools, including email, ads, and chat, to help businesses engage with target accounts across multiple channels.

• Revenue AI Capabilities: 6sense's Revenue AI capabilities enable businesses to analyze customer data, identify revenue opportunities, and provide actionable insights to drive growth.

People Data Labs

People Data Labs is a comprehensive people and company data provider that offers a range of APIs, data enrichment services, and data licensing options.

The platform's core offerings include:

• Person Data API: People Data Labs' Person Data API provides access to a vast database of people information, including contact details, job history, and skills.

• Company Data API: The Company Data API offers a comprehensive dataset of company information, including firmographics, technology stack, and employee count.

• Enrichment Services: People Data Labs' enrichment services enable businesses to append their existing customer data with additional information, providing a more complete view of their customers.

• Data Licensing Options: The platform offers flexible data licensing options, allowing businesses to access People Data Labs' data assets under various licensing models.

Data Sources and Quality

When it comes to data quality and sources, both 6sense and People Data Labs take different approaches.

6sense

6sense relies on a combination of proprietary AI-driven data collection methods and integrations with third-party data providers. This approach enables them to gather accurate and fresh data across various industries and company sizes.

One of the key strengths of 6sense is its ability to collect and process large amounts of data in real-time. This allows them to provide their customers with up-to-date insights and intelligence. Additionally, 6sense's data accuracy and freshness guarantees ensure that customers can trust the data they receive.

People Data Labs

People Data Labs, on the other hand, uses web-scale data aggregation techniques to collect and process massive amounts of data. This approach enables them to provide comprehensive and accurate data across various industries and geographies.

People Data Labs' data cleaning and validation processes are rigorous, ensuring that the data they provide is accurate and reliable. They also update their data regularly, ensuring that customers have access to the most recent information. Furthermore, People Data Labs' global coverage and depth of information provide customers with a comprehensive view of their target markets.

In terms of data accuracy, People Data Labs reports high accuracy rates, with some reports suggesting accuracy rates of over 90%. This is impressive, especially considering the scale and complexity of the data they collect and process.

While both companies take different approaches to data collection and processing, they share a common goal: to provide high-quality data that customers can trust and rely on. By leveraging their unique strengths and approaches, both 6sense and People Data Labs are able to provide customers with accurate and actionable insights that drive business success.

Key Features Comparison

In this section, we'll dive deeper into the core features of 6sense and People Data Labs, comparing their approaches to account identification, contact discovery, intent data, integration capabilities, and data visualization.

Account Identification and Targeting

Both 6sense and People Data Labs offer account identification capabilities, but they differ in their approaches.

* 6sense's AI-powered account identification: 6sense uses machine learning algorithms to identify and score accounts based on their likelihood of converting. This approach allows for more accurate targeting and personalized marketing efforts.* People Data Labs' company database and firmographics: People Data Labs provides access to a vast company database, complete with detailed firmographic information. While not as AI-driven as 6sense, this approach still enables businesses to target specific companies based on various criteria.

Contact Discovery and Enrichment

Both platforms offer contact discovery and enrichment capabilities, but with different focuses.

* 6sense's contact recommendations: 6sense provides AI-driven contact recommendations, suggesting the most relevant and likely-to-engage individuals within target accounts.* People Data Labs' person data API and enrichment capabilities: People Data Labs offers a person data API that enables businesses to enrich existing contact lists with detailed information, such as job titles, email addresses, and phone numbers.

Intent Data and Predictive Analytics

6sense and People Data Labs differ significantly in their approaches to intent data and predictive analytics.

* 6sense's proprietary intent signals and buying stage predictions: 6sense uses its AI-powered engine to analyze intent signals, providing businesses with real-time insights into their target accounts' buying stages and behaviors.* People Data Labs' historical data and trend analysis: People Data Labs offers historical data and trend analysis, enabling businesses to identify patterns and make informed decisions. While not as AI-driven as 6sense, this approach still provides valuable insights.

Integration Capabilities

Both platforms offer integration capabilities, but with different focuses.

* 6sense's native integrations with CRM, marketing automation, and sales tools: 6sense provides seamless integrations with popular CRM, marketing automation, and sales tools, streamlining the workflow and ensuring data consistency.* People Data Labs' API flexibility and custom integration options: People Data Labs offers a flexible API that enables businesses to integrate with various systems, allowing for custom implementation and tailored workflows.

Data Visualization and Reporting

Both platforms provide data visualization and reporting capabilities, but with different approaches.

* 6sense's dashboards and customizable reports: 6sense offers intuitive dashboards and customizable reports, enabling businesses to track key metrics and KPIs.* People Data Labs' data delivery formats and visualization options: People Data Labs provides various data delivery formats, including CSV, JSON, and more, allowing businesses to visualize and analyze data according to their needs.

Use Cases and Applications

This section will explore the various use cases and applications of 6sense and People Data Labs, highlighting the unique advantages of each platform.

6sense

Account-Based Marketing Campaigns

6sense enables businesses to target high-value accounts with precision, using its AI-powered account identification and predictive analytics. Marketers can create personalized content and messaging, resulting in increased engagement and conversions.

Sales Intelligence and Prioritization

6sense provides sales teams with actionable insights, allowing them to focus on accounts that are most likely to convert. This results in optimized sales pipelines, reduced waste, and enhanced revenue performance.

Personalized Content Recommendations

With 6sense, businesses can suggest relevant content to targeted accounts, increasing engagement and fostering trust. This approach helps build stronger relationships and accelerates the sales cycle.

Multi-Channel Orchestration

6sense enables the coordination of multiple marketing channels, ensuring a seamless customer experience across touchpoints. This unified approach drives higher ROI and revenue growth.

People Data Labs

Lead Generation and Enrichment

People Data Labs helps businesses generate high-quality leads and enrich existing customer data, providing a comprehensive understanding of their target audience. This leads to improved lead qualification, conversion, and customer retention.

Customer Data Platform (CDP) Enhancement

By integrating People Data Labs' data with a CDP, businesses can gain a unified customer view, enabling more effective segmentation, personalization, and targeting.

Market Research and Analysis

People Data Labs' data supports in-depth market research, competitor analysis, and customer profiling, allowing businesses to make informed strategic decisions and stay ahead of the competition.

Fraud Detection and Identity Verification

The platform's people and company data helps identify potential fraudsters, enabling businesses to implement robust identity verification processes and reduce the risk of fraudulent activities.

In the next section, we'll explore the pricing and plans offered by 6sense and People Data Labs, helping you make an informed decision about which platform best fits your business needs.

Pricing and Plans

When it comes to pricing, 6sense and People Data Labs take different approaches. Here's a breakdown of their pricing structures and plans:

6sense

6sense offers a subscription-based model with a tiered pricing structure based on company size and features. The platform provides custom enterprise plans for larger organizations. While the exact pricing isn't publicly disclosed, 6sense's sales team works with customers to determine the best fit for their needs.

It's worth noting that 6sense's pricing is often tied to the complexity of the implementation, the number of users, and the scope of features required. This means that smaller businesses may find 6sense's pricing more accessible, while larger enterprises may need to invest more in the platform.

People Data Labs

People Data Labs takes a different approach with an API-based pricing model. The company offers data licensing options, which allow customers to access specific datasets or features based on their needs. This flexible pricing structure enables businesses to only pay for the data they need.

The API-based pricing model also enables People Data Labs to offer volume-based discounts, making it more cost-effective for businesses that require large amounts of data. While the exact pricing isn't publicly disclosed, People Data Labs provides a pricing calculator on its website to help customers estimate costs.

Ultimately, the choice between 6sense and People Data Labs will depend on your business needs and budget. If you're looking for a comprehensive revenue platform with advanced features, 6sense might be the better choice. However, if you need access to large datasets and a flexible pricing structure, People Data Labs could be the way to go.

Customer Support and Resources

When it comes to customer support and resources, both 6sense and People Data Labs offer a range of options to help users get the most out of their platforms.

6sense

6sense provides dedicated customer success managers to help users onboard and optimize their platform usage. Additionally, they offer:

• Online Knowledge Base and Documentation: A comprehensive resource library with guides, tutorials, and FAQs to help users troubleshoot and learn about the platform.

• Training Programs and Certification Courses: 6sense offers training sessions and certification courses to help users develop the skills needed to get the most out of their platform.

These resources are designed to help users get up and running quickly and efficiently, and to provide ongoing support throughout their 6sense journey.

People Data Labs

People Data Labs provides technical support to help users integrate and utilize their data APIs. They also offer:

• API Documentation and Code Samples: Detailed documentation and code samples to help developers integrate People Data Labs APIs into their applications.

• Developer Resources and Community Forums: People Data Labs maintains a community forum where developers can connect, ask questions, and share knowledge about using their APIs.

People Data Labs' support resources are geared towards technical teams and developers, providing them with the tools and guidance needed to effectively integrate and utilize their data APIs.

Overall, both 6sense and People Data Labs prioritize customer support and provide a range of resources to help users get the most out of their platforms. However, the nature and focus of these resources differ, reflecting the distinct needs and use cases of each platform.

User Reviews and Testimonials

This section provides an overview of user reviews and testimonials from clients who have used 6sense and People Data Labs. This will give you a better understanding of the strengths and weaknesses of each platform from a user's perspective.

6sense

6sense has an overall rating of 4.5 out of 5 stars on G2 and 4.5 out of 5 stars on Capterra. Many users praise the platform's ability to provide accurate and actionable insights, leading to improved sales and marketing performance.

Some notable case studies from 6sense clients include:

• AppDynamics, which saw a 50% increase in sales pipeline within six months of implementing 6sense.

• Hortonworks, which achieved a 300% increase in sales-qualified leads using 6sense's account-based marketing platform.

• Cvent, which reported a 40% increase in sales productivity after leveraging 6sense's intent data and predictive analytics.

Common praises about 6sense include its ease of use, high-quality data, and exceptional customer support. Some users have noted that the platform can be complex to set up and requires significant resources to optimize.

People Data Labs

People Data Labs has an overall rating of 4.5 out of 5 stars on TrustRadius and 4.5 out of 5 stars on Clutch. Many users appreciate the platform's comprehensive people and company data, as well as its flexible API and customization options.

Some client success stories from People Data Labs include:

• ZoomInfo, which uses People Data Labs to power its sales intelligence platform and deliver accurate company and contact data to its customers.

• LinkedIn, which leverages People Data Labs' data to enhance its own people data offerings.

• Outreach.io, which relies on People Data Labs to provide accurate and up-to-date company and contact data for its sales engagement platform.

Common praises about People Data Labs include its robust data coverage, flexible API, and competitive pricing. Some users have noted that the platform's data can be noisy and requires significant filtering to achieve optimal results.

By examining user reviews and testimonials, it's clear that both 6sense and People Data Labs have their strengths and weaknesses. Understanding these perceived strengths and limitations can help you make a more informed decision about which platform is best suited to your business needs.

Comparative Analysis

In this section, we'll delve into a comprehensive comparison of 6sense and People Data Labs, highlighting their ideal use cases, strengths, limitations, ROI potential, and scalability.

Ideal Use Cases for Each Platform

6sense is best suited for B2B organizations seeking an AI-powered revenue platform to drive account-based marketing, sales intelligence, and customer experience initiatives. Its comprehensive suite of features makes it an excellent choice for large enterprises and companies with complex sales cycles.

People Data Labs, on the other hand, is ideal for businesses requiring a robust people and company data provider for lead generation, customer data enrichment, and market research. Its flexible API and data licensing options make it a popular choice among startups, growth-stage companies, and data-driven organizations.

Strengths and Limitations

6sense's key strengths lie in its AI-driven account identification, predictive analytics, and orchestration capabilities. However, its complexity may pose a barrier for smaller teams, and the high cost of implementation can be a deterrent for some organizations.

People Data Labs excels in providing comprehensive people and company data, with strong data accuracy and freshness guarantees. However, its enrichment services may not be as advanced as those offered by 6sense, and the API-based pricing model can be confusing for some users.

ROI Potential and Value Proposition

6sense offers a significant ROI potential through its ability to identify high-value accounts, streamline sales efforts, and provide actionable insights. While the initial investment may be substantial, the long-term benefits and revenue growth make it a worthwhile investment for large enterprises.

People Data Labs provides a strong value proposition through its cost-effective data licensing options and flexible API. By offering high-quality data at an affordable price, People Data Labs helps businesses of all sizes to enrich their customer data and drive growth.

Scalability and Growth Potential

6sense is designed to scale with growing businesses, offering a robust infrastructure to support large volumes of data and user traffic. Its enterprise-grade architecture ensures high uptime and reliability, making it an excellent choice for organizations with ambitious growth plans.

People Data Labs has also demonstrated a strong commitment to scalability, with a highly available API and data infrastructure. Its flexible pricing model and data licensing options make it an attractive choice for startups and growth-stage companies seeking to scale their data operations.

Data Privacy and Compliance Considerations

Both 6sense and People Data Labs prioritize data privacy and compliance, adhering to industry standards and regulations like GDPR and CCPA. However, it's essential for businesses to carefully evaluate each platform's data handling practices and ensure they align with their own organizational policies.

By carefully considering each platform's strengths, limitations, and use cases, businesses can make an informed decision about which solution best meets their unique needs and drives growth in the competitive B2B landscape.

Conclusion

In the world of B2B data and revenue platforms, choosing the right solution can make all the difference. 6sense and People Data Labs are two prominent players in this space, each with their unique strengths and weaknesses. As we've seen throughout this comparison, both platforms have their ideal use cases, and it's essential to understand these differences to make an informed decision.

Key Takeaways

6sense is an excellent choice for businesses looking for an AI-powered revenue platform that can orchestrate and engage with target accounts, providing a seamless experience across sales, marketing, and customer success teams. Its proprietary intent data and predictive analytics capabilities make it an ideal solution for account-based marketing strategies.

On the other hand, People Data Labs offers a comprehensive people and company data platform that provides accurate and up-to-date information for lead generation, customer data enrichment, and market research. Its flexible API and data licensing options make it a great fit for businesses requiring large-scale data integration.

Choosing the Right Platform

When deciding between 6sense and People Data Labs, consider the following:

* What are your primary use cases for B2B data and revenue platforms?

* Do you need an all-in-one revenue platform or a specialized data provider?

* What is your budget for data and revenue platforms, and what ROI are you expecting?

By answering these questions, you'll be able to determine which platform aligns better with your business goals and needs.

Future Outlook

As the B2B data and revenue platform landscape continues to evolve, both 6sense and People Data Labs are poised for growth and innovation. With advancements in AI, machine learning, and data collection methods, we can expect even more sophisticated solutions to emerge.

In conclusion, 6sense and People Data Labs are two distinct solutions that cater to different business needs. By understanding their strengths, weaknesses, and ideal use cases, you'll be able to make a more informed decision about which platform is right for your organization.