B2B Prospecting Powerhouses: ZoomInfo and Kaspr Go Head-to-Head

When it comes to B2B prospecting, having the right tools can make all the difference between closing deals and coming up empty-handed. Two popular options in this space are ZoomInfo and Kaspr, both designed to help sales and marketing teams find, engage, and convert leads into customers. But which one is right for you?

ZoomInfo is a B2B database and intelligence platform that provides sales and marketing professionals with accurate and actionable contact data, company profiles, and advanced search features. On the other hand, Kaspr is a Chrome extension that helps users find contact information on LinkedIn with a single click, providing unlimited B2B email addresses, phone numbers, and workflow automation tools.

Choosing the right tool is crucial, as it can significantly impact your sales performance, revenue, and ultimately, your business's bottom line. In this article, we'll delve into the features, pricing, and use cases of ZoomInfo and Kaspr, providing you with an in-depth comparison to help you make an informed decision.

Company Background

A. ZoomInfo

ZoomInfo was founded in 2000 by Yonatan Stern, with its headquarters in Vancouver, Washington. The company has grown significantly since its inception, and in 2021, it went public on the NASDAQ stock exchange under the ticker symbol ZI. With a revenue of $1.1 billion in 2022, ZoomInfo has established itself as a major player in the B2B data and intelligence industry.

As a publicly traded company, ZoomInfo is transparent about its financial performance and has consistently demonstrated growth. Its success can be attributed to its innovative approach to providing accurate and actionable B2B data to its customers.

B. Kaspr

Kaspr was founded in 2018 by Sylvain Tillon and Vincent Porcel, with its headquarters in Paris, France. The company has taken a different approach to the B2B data industry, focusing on providing a user-friendly Chrome extension for finding contact information on LinkedIn.

In 2022, Kaspr was acquired by Cognism, a leading provider of B2B data and intelligence. This acquisition has given Kaspr access to more resources and expertise, allowing it to continue expanding its offerings and improving its services.

As a private company, Kaspr's financial performance is not publicly disclosed. However, its acquisition by Cognism has provided it with the necessary backing to continue innovating and growing in the B2B data industry.

By providing an overview of the company backgrounds, we can better understand the origins, values, and goals of ZoomInfo and Kaspr. This information will help us make a more informed comparison of the two companies and their products.

Data Quality and Coverage

When it comes to B2B prospecting, data quality and coverage are crucial factors to consider. Both ZoomInfo and Kaspr boast impressive databases, but there are significant differences in their approaches to data sourcing, accuracy, and verification.

ZoomInfo

ZoomInfo's database consists of over 300 million business contacts and 100 million company profiles. Their data is sourced from a combination of web crawling, user-contributed information, and third-party vendors. According to ZoomInfo, their data accuracy rate is around 95%, which is impressive. However, it's essential to note that this accuracy rate is self-reported, and some users have raised concerns about data inaccuracies in the past.

Kaspr

Kaspr's database, on the other hand, contains over 250 million business contacts. Their data is sourced from LinkedIn profiles, company websites, and social media platforms. What sets Kaspr apart is their real-time verification process, which cross-checks information across 150 sources to ensure accuracy. This approach allows Kaspr to provide highly accurate contact information, including cell phone numbers, which are notoriously difficult to find.

Comparison of Data Quality

When comparing the data quality and coverage of ZoomInfo and Kaspr, it's clear that both tools have their strengths. ZoomInfo's broader coverage, especially for US companies, makes it an attractive option for businesses operating in this region. Kaspr, on the other hand, excels at finding cell phone numbers, which can be a game-changer for sales teams.

However, Kaspr's real-time verification process is a significant advantage over ZoomInfo's periodic updates. This ensures that Kaspr's data is more up-to-date and accurate, reducing the risk of incorrect information. Ultimately, the choice between ZoomInfo and Kaspr will depend on your specific needs and priorities. If you need a comprehensive database with a broad coverage, ZoomInfo might be the better choice. But if you're looking for a tool that specializes in finding accurate contact information, including cell phone numbers, Kaspr is worth considering.

Key Features

In this section, we'll dive deeper into the key features of ZoomInfo and Kaspr, comparing their strengths and weaknesses.

ZoomInfo

ZoomInfo offers a wide range of features that cater to the needs of sales, marketing, and recruitment teams. Some of its key features include:

• Advanced search and filtering options, allowing you to narrow down your search by company, industry, job function, and more.

• Intent data, which helps you identify potential buyers based on their online behavior.

• Organizational charts and company hierarchies, providing a clear view of your target company's structure.

• Integration with major CRM platforms, making it easy to import and export data.

• Email and direct dial phone numbers, giving you multiple ways to reach out to your prospects.

Kaspr

Kaspr, on the other hand, focuses on providing a seamless experience for LinkedIn prospecting. Its key features include:

• Chrome extension for LinkedIn prospecting, allowing you to find and export contact information with just a few clicks.

• One-click export to CRM, streamlining your workflow.

• Unlimited B2B email addresses, giving you the flexibility to reach out to a large number of prospects.

• Workflows and automation tools, helping you to automate repetitive tasks.

• Team collaboration features, making it easy to work with your team on prospecting efforts.

Feature-by-Feature Comparison

Now, let's compare the features of ZoomInfo and Kaspr side by side:

• Search capabilities: ZoomInfo's advanced filters give it an edge over Kaspr's LinkedIn-focused search.

• Contact information: Both offer email and phone numbers, but Kaspr excels at finding cell phone numbers.

• Integrations: ZoomInfo has a wider range of integrations, but Kaspr's simplicity makes it easier to set up.

• Automation: Both offer workflows, but ZoomInfo's are more advanced and customizable.

In the next section, we'll explore the user experience and ease of use of both platforms.

User Experience and Ease of Use

When it comes to choosing a B2B prospecting tool, user experience and ease of use are crucial factors to consider. After all, you want to spend your time generating leads and closing deals, not struggling with a complicated interface. In this section, we'll delve into the user experience of ZoomInfo and Kaspr, highlighting their strengths and weaknesses.

ZoomInfo

ZoomInfo's platform is designed to be a comprehensive solution for B2B sales and marketing teams. As such, it has multiple modules and features that can be overwhelming at first. The learning curve is moderate to high, and it may take some time to get familiar with the various components.

The platform is web-based, with a Chrome extension available for on-page prospecting. While the extension is convenient, it's not as seamless as Kaspr's Chrome extension, which we'll discuss later.

ZoomInfo provides extensive documentation, webinars, and customer support to help users get started. However, the sheer amount of information and features can be daunting, making it essential to dedicate time to learning the platform.

Kaspr

Kaspr takes a more straightforward approach to B2B prospecting, with a primary interface that's a Chrome extension. The web app is used for managing contacts and workflows, making it easy to navigate and use.

The learning curve is low, and users can quickly get started with the tool. Kaspr provides basic documentation and chat support, which is sufficient given the tool's simplicity.

One of the significant advantages of Kaspr is its focus on LinkedIn prospecting. The Chrome extension seamlessly integrates with LinkedIn, allowing users to find contact information and export it to their CRM with ease.

Comparison of User Experience

When comparing the user experience of ZoomInfo and Kaspr, it's clear that Kaspr is designed for simplicity and ease of use. Kaspr's Chrome extension is more intuitive, and the web app is easy to navigate. ZoomInfo, on the other hand, is a more comprehensive platform that requires a greater investment of time to learn.

User reviews and ratings from G2 and Capterra reflect this difference. Kaspr is consistently praised for its ease of use, while ZoomInfo's users sometimes mention a steeper learning curve.

Ultimately, the choice between ZoomInfo and Kaspr will depend on your specific needs and preferences. If you're looking for a simple, easy-to-use tool for LinkedIn prospecting, Kaspr is an excellent choice. If you need a more comprehensive platform with advanced features and integrations, ZoomInfo might be the better fit.

Pricing and Plans

When it comes to pricing, ZoomInfo and Kaspr take different approaches. Understanding the cost and value of each platform is crucial in making an informed decision.

A. ZoomInfo

ZoomInfo does not publicly disclose its pricing. Instead, it provides custom quotes based on the specific needs of each client. The company offers tiered plans that vary in features and user count. Typically, annual contracts are the norm.

While this approach may seem unclear, it allows ZoomInfo to tailor its pricing to the specific requirements of large enterprises and organizations with complex needs.

B. Kaspr

Kaspr, on the other hand, takes a more transparent approach to pricing. The platform offers a free plan with limited features, making it an attractive option for small businesses and individual professionals.

Beyond the free plan, Kaspr offers two paid tiers:

* Starter plan: €69/month (1,200 phone credits, 60 direct email credits)* Growth plan: €139/month (2,400 phone credits, 2,400 direct email credits)For larger organizations, Kaspr offers a custom Organization plan with tailored pricing.

C. Cost Comparison and Value Analysis

When comparing the pricing of ZoomInfo and Kaspr, it's essential to consider the value each platform provides.

Kaspr's transparent pricing makes it an attractive option for smaller businesses or individuals who need a simple, cost-effective solution. While ZoomInfo's custom pricing may seem unclear, it's justified by the platform's broader feature set and more extensive data coverage.

In general, Kaspr is a more affordable option, especially for those who don't require advanced features or massive data coverage. However, for large enterprises with complex needs, ZoomInfo's premium pricing may be justified by the value it provides.

Ultimately, the choice between ZoomInfo and Kaspr comes down to evaluating your specific needs and budget.

Customer Support and Resources

When it comes to customer support and resources, both ZoomInfo and Kaspr offer different approaches to helping their users get the most out of their platforms.

ZoomInfo

ZoomInfo takes a more comprehensive approach to customer support, offering:

• 24/7 phone and email support to ensure that any issues are addressed promptly.

• Dedicated account managers for enterprise clients, providing a single point of contact for all their needs.

• An extensive knowledge base and video tutorials that cover various aspects of the platform, making it easy for users to find answers to their questions.

• Regular webinars and training sessions that focus on best practices, new features, and industry trends, helping users stay up-to-date and maximize their ROI.

Kaspr

Kaspr, on the other hand, provides a more streamlined support experience, including:

• 24/7 chat support that allows users to quickly get help with any questions or issues they may have.

• A dedicated account manager for Organization plan customers, ensuring that they receive personalized support and guidance.

• Basic documentation and FAQs that cover the key aspects of the platform, providing users with a solid foundation for getting started.

Comparison of Support Quality and Availability

While both platforms offer 24/7 support, ZoomInfo's approach is more comprehensive, with a wider range of resources and a dedicated account manager for enterprise clients. Kaspr's support, on the other hand, is more streamlined and focused on providing quick answers to common questions. Ultimately, the choice between the two will depend on your specific needs and preferences when it comes to customer support.

Use Cases and Ideal Customers

ZoomInfo and Kaspr cater to different business needs and customer profiles. Understanding the ideal use cases for each platform is crucial in making an informed decision.

ZoomInfo

ZoomInfo is well-suited for:

1. Large Enterprise Sales Teams: ZoomInfo's comprehensive database and advanced features make it an ideal choice for large sales teams that require advanced prospecting and data analysis capabilities.

2. Account-Based Marketing Campaigns: ZoomInfo's intent data and organizational charts enable businesses to target high-value accounts with precision and personalize their marketing efforts.

3. Market Research and Competitive Intelligence: ZoomInfo's vast database and advanced search capabilities make it an excellent tool for market research and competitive intelligence gathering.

4. Recruitment and Talent Acquisition: ZoomInfo's data and insights can be leveraged by recruitment agencies and HR teams to find and engage top talent.

Kaspr

Kaspr is ideal for:

1. Small to Medium-Sized Businesses: Kaspr's affordable pricing and easy-to-use interface make it an excellent choice for SMBs that require a simple and cost-effective prospecting solution.

2. Individual Sales Professionals and Consultants: Kaspr's LinkedIn-focused features and Chrome extension make it perfect for individual sales professionals and consultants who rely on LinkedIn for prospecting.

3. LinkedIn-Focused Prospecting Strategies: Kaspr's real-time verification and unlimited email addresses make it an excellent choice for businesses that rely heavily on LinkedIn for prospecting.

4. Companies Seeking a Simple, Cost-Effective Solution: Kaspr's ease of use and affordable pricing make it an attractive option for businesses that want a hassle-free prospecting experience.

By understanding the ideal use cases for each platform, businesses can make an informed decision about which tool best fits their specific needs and goals.

Pros and Cons

In this section, we'll dive into the advantages and disadvantages of both ZoomInfo and Kaspr, helping you make a more informed decision about which tool is right for your business.

ZoomInfo

Pros:

• Comprehensive data: ZoomInfo boasts an extensive database of 300+ million business contacts and 100+ million company profiles, making it an ideal choice for businesses that require broad coverage.

• Advanced features: ZoomInfo offers a range of advanced features, including intent data, organizational charts, and integrations with major CRM platforms, making it a powerful tool for sales and marketing teams.

• Robust integrations: ZoomInfo's integrations with popular CRM platforms and other tools allow for seamless data synchronization and workflow automation.

Cons:

• High cost: ZoomInfo's custom pricing model can be expensive, especially for smaller businesses or individual users.

• Complex interface: ZoomInfo's platform can be overwhelming for new users, requiring a significant amount of time to learn and master.

• Potential data accuracy issues: While ZoomInfo reports a 95% accuracy rate, some users have reported issues with outdated or incorrect contact information.

Kaspr

Pros:

• Easy to use: Kaspr's simple and intuitive interface makes it easy for users to find and export contact information, with minimal training required.

• Affordable: Kaspr offers a free plan and competitive pricing for its paid plans, making it an attractive option for small to medium-sized businesses and individual professionals.

• Strong for LinkedIn prospecting: Kaspr's Chrome extension and LinkedIn-focused features make it an ideal choice for businesses that rely heavily on LinkedIn for prospecting.

Cons:

• Limited features: Kaspr's feature set is more limited compared to ZoomInfo, with fewer advanced features and integrations.

• Smaller database: Kaspr's database is smaller than ZoomInfo's, which may impact its effectiveness for businesses that require broad coverage.

By understanding the pros and cons of each tool, you can make a more informed decision about which platform is best suited to your business needs.

Conclusion and Recommendations

In conclusion, ZoomInfo and Kaspr are two distinct tools catering to different B2B prospecting needs. While both offer valuable features, their strengths and weaknesses make them suitable for different user profiles.

Summary of Key Differences

ZoomInfo is a comprehensive B2B database and intelligence platform ideal for large enterprises with complex sales and marketing needs. It offers advanced search capabilities, intent data, organizational charts, and integrations with major CRM platforms. However, its high cost, complex interface, and potential data accuracy issues may deter some users.

Kaspr, on the other hand, is a user-friendly Chrome extension focused on finding contact information on LinkedIn. Its strengths lie in its ease of use, affordability, and ability to find cell phone numbers. However, its feature set is limited compared to ZoomInfo, and its database is smaller.

Recommendations for Different Users

Based on our in-depth comparison, we recommend:

• ZoomInfo for large enterprises with complex needs: If your organization requires advanced features, integrations, and a comprehensive database, ZoomInfo is the better choice. Its robust platform can support large-scale sales and marketing operations.

• Kaspr for SMBs and individual professionals: Kaspr is an excellent option for small to medium-sized businesses, individual sales professionals, and consultants who focus on LinkedIn prospecting. Its simplicity, affordability, and ease of use make it an attractive choice for those with limited budgets and straightforward needs.

Ultimately, the choice between ZoomInfo and Kaspr depends on evaluating your specific needs, budget, and requirements. Take the time to assess your B2B prospecting strategy and consider which tool will best support your goals.