Most sales and marketing teams know Bombora for its intent data. It tracks buying signals across websites and helps you prioritize accounts that are actively researching. On paper, this can make account based marketing and outbound campaigns far more efficient.

That’s why many RevOps and marketing professionals start evaluating Bombora alternatives. The market for buyer intent and data enrichment has expanded.

Tools now combine intent data with contact enrichment, firmographic filters, and even conversation intelligence—giving revenue teams more complete visibility into next customers.

In this guide, I’ll walk through the 7 best Bombora competitors in 2025. My evaluation is grounded in four criteria:

1. Accuracy and coverage of intent signals and contact data.

2. Pricing transparency and flexibility, avoiding enterprise lock-ins.

3. Integration and usability, especially for RevOps pipelines and account based marketing workflows.

4. Real user feedbacks, to separate the hype from the real value by collecting reviews from G2 and reddit

Top Bombora Competitors & Alternatives in 2025: Quick Overview

1. FullEnrich: Accurate Enrichment to Activate Intent Signals

Bombora is built for identifying accounts showing intent, but the real challenge for sales and marketing teams is engaging verified contacts inside those accounts.

FullEnrich doesn’t provide intent data itself—instead, it ensures you have accurate, compliant, and up-to-date contact data to act on the signals you already collect.

Who FullEnrich is Best For

RevOps, SalesOps, and marketing teams that already use intent data platforms but need high-quality enrichment to activate those insights without bounce or compliance issues.

Key Features

• Waterfall enrichment across 20+ premium data providers

• Triple verification of emails, including catch-all detection

• Coverage of work emails, personal emails, and mobile numbers

• Bulk CSV enrichment and real-time API for CRM/warehouse workflows

• Credit rollover for up to 3 months

• Unlimited users on all plans

Ease of Use

FullEnrich is built for RevOps simplicity. You can upload CSVs or connect directly to Salesforce, HubSpot, or your data warehouse. QA dashboards show match rates and verification results, helping teams trust the enrichment pipeline.

Pricing

• Free trial: 50 credits

• Starter – $29/mo (500 credits)

• Pro – $55/mo (1,000 credits)

• Scale – custom from $500/mo (volume + SSO)

• One-time – $299 (5,000 credits, valid 6 months)

• Credits rollover for 3 months so it reduces waste across paid plans as teams scale

Pros and Cons

👉 Try FullEnrich with 50 free credits and see the difference.

Why FullEnrich Over Bombora

• Bombora tells you which accounts are in-market; FullEnrich ensures you can reach verified contacts inside those accounts.

• Transparent pricing without long-term lock-ins.

• Built-in GDPR/CCPA compliance with clear data lineage.

User Reviews

G2 Rating: 4.8/5 on G2 (116 reviews)

FullEnrich is often praised for its reliable contact accuracy and simple enrichment workflow.

Charles C., Senior Product Manager, shared: 

"My business curates lead lists for customers, and adding FullEnrich to our workflow increased the volume of verified emails we could provide by 30% in the first month." (Source)

Bottom Line

FullEnrich isn’t a direct Bombora competitor on intent, but it’s a key complement. If intent data shows you where to focus, FullEnrich ensures your sales team can connect with the right people inside those accounts.

👉 Try FullEnrich with 50 free credits and see the difference.

2. ZoomInfo: Enterprise-Scale Sales Intelligence with Intent

ZoomInfo is one of the most established sales intelligence platforms and a direct competitor to Bombora.

It combines a massive contact and company database with intent data, website visitor tracking, and account insights to help sales and marketing teams prioritize accounts and engage decision makers.

Who ZoomInfo is Best For

Enterprise and fast-scaling B2B companies that need broad coverage, intent data, and ABM tools in a single platform.

Key Features

• Large database of companies, contacts, firmographic and technographic data

• Intent signals through Scoops (trigger events) and third-party sources

• Website visitor tracking to identify anonymous IP addresses

• Chrome extension for on-the-fly enrichment and prospecting

• Integrations with Salesforce, HubSpot, Outreach, and other CRMs

• Sales engagement add-ons like dialers and conversation intelligence

Ease of Use

ZoomInfo offers a powerful but sometimes complex UI. Teams benefit from its depth of insights, but it comes with a steeper learning curve compared to lighter platforms. Most users integrate it directly into their CRM to avoid toggling between tools.

Pricing

• Professional: ~$15,000/year (varies by seat count and features)

• Advanced & Elite: Custom pricing for larger teams
  👉 See ZoomInfo pricing details

Pros and Cons

Why ZoomInfo Over Bombora

• Provides both intent data and direct contact enrichment, whereas Bombora is intent-only.

• Offers website visitor tracking to identify anonymous traffic.

• Stronger CRM and sales engagement integrations compared to Bombora.

User Reviews

ZoomInfo SalesOS holds a 4.5/5 rating on G2, but users report both strengths and weaknesses.

Some highlight the value of its massive database and integrations. Laura K. (Mid-Market) wrote:

“The database is huge, and there are a lot of filters that allow you to slice your search into endless configurations… The integration and API with Salesforce works well.” (Source)

Others raise concerns about cost and product complexity. Will O., CEO (Mid-Market), shared:

“I liked the idea of ZoomInfo, but they do not deliver on it… they rotate their sales people frequently so I have never had a consistent person to help me improve my usage… I believe it is the most expensive option out there.” (Source)

Bottom Line

ZoomInfo is a heavyweight alternative to Bombora, combining intent signals with sales intelligence. It’s best for enterprise teams that can justify the cost and want one vendor for both data enrichment and ABM workflows.

3. Cognism: GDPR-Compliant Intent + Verified Dials

Cognism has gained traction as a Bombora alternative for teams focused on European markets. Its core strength is combining intent data with a database of human-verified contacts and mobile numbers, all within strict GDPR compliance frameworks.

Who Cognism is Best For

B2B sales and marketing teams in Europe or compliance-sensitive industries that need accurate direct dials and verified contact data alongside intent insights.

Key Features

• GDPR-compliant database of B2B contacts and companies

• Intent data signals to prioritize accounts showing buying activity

• Human-verified direct dials and mobile numbers

• Chrome extension for LinkedIn prospecting

• CRM integrations with Salesforce, HubSpot, and Outreach

• Dedicated EU data hosting and compliance processes

Ease of Use

Cognism emphasizes simplicity. Its Chrome extension makes finding direct dials easy, while CRM integrations keep workflows automated. Teams appreciate the compliance guardrails, but some report slower data refresh cycles than U.S.-focused vendors.

Pricing

• Typical contracts start around $15,000/year

• Custom pricing depending on seats, intent, and data volume
  👉 See Cognism pricing on G2

Pros and Cons

Why Cognism Over Bombora

• Better suited for European companies needing GDPR compliance.

• Adds verified direct dials and mobile numbers, which Bombora lacks.

• Built-in CRM integrations for smoother sales workflows.

User Reviews

G2 Rating: 4.6/5 on G2 (1,095 reviews)

Cognism is praised for its accurate contact data and smooth CRM integration. 

Diva G., Associate Business Development Representative, shared:

"As a BDR, what I like best about Cognism is the quality and accuracy of the contact data—especially the direct dial numbers, which significantly increase my connect rates." (Source)

But some users mention issues with outdated info and occasional mismatches in phone numbers.

Rezaul H., Sales Development Representative, added:

"I haven’t received any notifications after submitting contacts for Diamond verification, so I’m unsure how reliable or responsive that feature is." (Source)

Bottom Line

Cognism is a strong Bombora competitor if you’re targeting European markets or operating under strict data privacy requirements. Its mix of intent data and verified direct dials helps sales teams reach the right decision makers quickly.

4. 6sense: Predictive Intent and ABM Orchestration

6sense positions itself as more than just an intent-data vendor—it’s a full ABM platform. By combining predictive analytics, artificial intelligence, and buying signals, it helps revenue teams identify accounts earlier in the buying journey and orchestrate marketing and sales plays at scale.

Who 6sense is Best For

Revenue teams at mid-market and enterprise SaaS companies that want predictive intent data and automated ABM workflows instead of standalone intent signals.

Key Features

• Predictive intent modeling powered by AI and machine learning

• Account-based orchestration for campaigns and sales engagement

• Anonymous website visitor tracking via IP addresses

• Native CRM integrations with Salesforce, HubSpot, and Marketo

• Buying stage classification to prioritize accounts

• Reporting dashboards for data-driven insights

Ease of Use

6sense offers advanced functionality, but it’s not plug-and-play. Marketing and RevOps teams often need onboarding and training to make full use of the predictive modeling and orchestration features. Once configured, workflows are automated and scalable.

Pricing

• Custom pricing based on company size, seats, and ABM features
  👉 See 6sense reviews on G2

Pros and Cons

Why 6sense Over Bombora

• Goes beyond intent signals with predictive analytics and AI-driven account prioritization.

• Adds ABM orchestration to align marketing and sales around campaigns.

• Provides stronger data-driven insights for revenue teams than Bombora alone.

User Reviews

G2 rating: 4.3/5

Users praise the intent data quality and the advanced features:

"The quality of the data. we've seen massive decrease in our cost per opportunities ever since we used 6sense" (G2 review)

But people also raise concerns about the steep lurning curve of the tool:

"There’s a learning curve, especially for teams new to ABM or predictive tools. Some of the functionality, like segments and journeys, can be difficult to fully leverage without heavy support or training." (G2 review)

Bottom Line

6sense is the best Bombora alternative if you want to combine predictive intent with ABM orchestration. It’s powerful for large revenue teams, though smaller businesses may find it complex and expensive.

5. Demandbase: ABM Platform with Intent Data

Demandbase has evolved into a comprehensive account based marketing platform that integrates intent data, firmographics, and orchestration tools. It’s often considered alongside Bombora, but positioned as more of an end-to-end ABM solution rather than just an intent-data provider.

Who Demandbase is Best For

Marketing professionals and revenue teams running ABM campaigns who need intent insights plus tools to engage accounts across channels.

Key Features

• Proprietary intent data signals to prioritize accounts

• Firmographic and technographic company data

• Website visitor tracking to de-anonymize IP addresses

• Account-based advertising and personalization tools

• Native integrations with Salesforce, HubSpot, Marketo, and Outreach

• AI-powered account scoring and pipeline analytics

Ease of Use

Demandbase’s platform is feature-rich, which can mean a steep onboarding curve. Marketing teams benefit from the orchestration capabilities, but smaller teams may find it heavy compared to lighter intent tools.

Pricing

• Custom pricing based on team size, features, and ABM usage
  👉 See Demandbase reviews on G2

Pros and Cons

Why Demandbase Over Bombora

• Adds ABM orchestration and advertising to intent data, not just account signals.

• Stronger multi-channel engagement capabilities.

• Provides firmographic + technographic context alongside intent insights.

User Reviews

G2 rating: 4.4/5

Users praise the quality and depth of the ABM features:

"came across Demandbase One, and have had quite extensive exposure to Performance and Programmatic Marketing, with Demandbase Measurement, Tracking, Enrichment and Targeting, Account Based Marketing becomes effortless" (G2 review)

But people also raise concerns about the steep learning curve of the tool and the lack of intuitiveness:

"Adoption is ridiculously low across sellers, and we often hear that the amount of data is overwhelming. Engagement minutes, intent data, etc. aren't always well-accepted criteria for sellers that are managing large Enterprise accounts." (G2 review)

Bottom Line

Demandbase is a strong Bombora competitor for marketing teams running ABM at scale. It combines intent data with orchestration, making it more comprehensive but also more complex than intent-only platforms.

6. Lead411: Human-Verified Data with Intent Signals

Lead411 blends contact data enrichment with buyer intent signals, making it a lighter-weight Bombora alternative. Its standout feature is human verification of direct dials and emails, which improves accuracy for sales teams that rely on phone outreach.

Who Lead411 is Best For

Sales teams that prioritize verified direct dials and emails but also want intent data to prioritize which accounts to contact.

Key Features

• Buyer intent data from third-party partnerships

• Human-verified direct dials and mobile numbers

• Triple verification for email addresses

• Chrome extension for LinkedIn prospecting

• CRM integrations with Salesforce, HubSpot, Outreach, and Zoho

• Trigger events like funding rounds and hiring news

Ease of Use

Lead411 is straightforward to use, especially for SDRs and smaller sales teams. The Chrome extension is handy for prospecting, and CRM integrations make it easy to sync enriched contacts into workflows.

Pricing

• Basic: $75/month (unlimited exports)

• Pro: $99/month (with buyer intent data)

• Enterprise: Custom pricing

Pros and Cons

Why Lead411 Over Bombora

• Combines intent signals with verified contact data, unlike Bombora’s intent-only model.

• More affordable pricing, making it accessible to smaller teams.

• Strong accuracy on direct dials, which Bombora doesn’t provide.

User Reviews

G2 Rating: 4.5/5 on G2 (467 reviews).

Lead411 is well-liked for its accurate and easy-to-access contact data, helping sales teams boost outreach productivity.

Peter J. A., IT/MSP Sales Account Executive, shared:

“It has a simple UX, so there is minimal learning curve... very strong sorting (company size/$, titles, employees, geo-area/zip codes, etc.) to create targeted lists. You can also filter to ensure that the contacts you select have direct dial and mobile tel #'s. (Source)

But some users have flagged issues with outdated contact details and limited filtering features for targeting specific regions.

John L., President, added:

“The revenue filtering options could be improved to better fit various industries.(Source)

Bottom Line

Lead411 is best for sales teams that want intent signals and verified contact data in one platform. It won’t replace Bombora for large-scale ABM intent, but it’s a strong alternative for smaller teams that need accuracy and affordability.

7. Apollo.io: All-in-One Sales Platform with Light Intent

Apollo.io is widely known as an all-in-one sales engagement and intelligence platform. While its intent data capabilities are lighter than Bombora’s, Apollo combines enrichment, prospecting, and engagement into a single platform—making it a budget-friendly alternative for smaller sales and marketing teams.

Who Apollo.io is Best For

Budget-conscious sales teams that want prospecting, enrichment, and engagement tools in one place, with basic intent functionality included.

Key Features

• Database of 275M+ contacts and 70M+ companies

• Basic intent data signals through partnerships

• Built-in sales engagement tools (email sequencing, dialer, LinkedIn tasks)

• Chrome extension for LinkedIn prospecting and email finding

• CRM integrations with Salesforce, HubSpot, and Pipedrive

• Advanced search filters and lead scoring capabilities

Ease of Use

Apollo is popular because of its intuitive UI. SDRs can quickly search, build lists, and run outreach campaigns in the same platform. However, intent signals are more limited than Bombora or 6sense, so it’s best seen as an all-in-one starter option.

Pricing

• Free plan available

• Basic $59/user/mo (annual $49)

• Professional $99/user/mo (annual $79)

• Organization $149/user/mo (annual $119)

• No credit rollover – unused credits vanish, especially noticeable at scale per user.

Pros and Cons

Why Apollo.io Over Bombora

• Combines sales engagement tools with enrichment, not just intent data.

• Lower cost of entry makes it accessible for small teams.

• Flexible monthly pricing, unlike Bombora’s annual contracts.

User Reviews

Apollo.io holds a 4.7/5 rating on G2, but reviews show mixed experiences.

Some users highlight the all-in-one value. As Saqib I., RCM Executive at a small business, put it:

“Apollo combines prospecting, engagement, and CRM-like features in one platform… The email sequencing and automation tools help streamline outreach and improve response rates.” (Source)

Other users warn about serious issues. Adam W., a Founder at a small business, wrote:

“...run for the hills, seriously the data is bad, the billing is worse, and the customer no service even worse!… they will then keep taking money over and over and refuse to refund even when you cancel.” (Source)

The verdict: Apollo earns praise for its all-in-one value, but billing issues and inconsistent accuracy are recurring concerns.

Bottom Line

Apollo.io is the most budget-friendly Bombora alternative, offering enrichment and engagement alongside basic intent signals. It’s not as deep on intent, but for smaller teams it delivers strong value at a fraction of the cost.

Why FullEnrich is the Best Complement to Bombora

Intent data is only half the equation. Once you know which accounts are in-market, you still need verified, accurate contacts to engage. This is where FullEnrich comes in—working alongside Bombora or any intent-data vendor.

Accuracy & Coverage

FullEnrich uses a waterfall enrichment approach across 20+ premium providers, achieving 85%+ match rates. This ensures you always have fresh, verified contacts linked to the accounts Bombora flags.

Transparent Pricing

Unlike annual lock-ins common with data vendors, FullEnrich offers monthly usage-based pricing starting at $29/month, with credit rollover for up to three months.

Verification

Every email is triple-verified with catch-all detection. Combined with verified direct dials and mobile numbers, your SDRs waste less time chasing bad data.

Seamless ntegrations

FullEnrich plugs directly into Salesforce, HubSpot, and data warehouses via API. That means intent signals from Bombora can be immediately paired with enriched contact records for outreach.

Compliance by Default

With strict GDPR and CCPA compliance, FullEnrich provides data lineage and DPAs so your legal team can trust the enrichment process.

👉 Try FullEnrich with 50 free credits or book a demo to see how it complements your intent-data stack.

FAQs

Who competes with Bombora?

Key competitors include ZoomInfo, 6sense, Demandbase, Cognism, Lead411, and Apollo.io. These platforms provide intent data, ABM orchestration, or verified contacts.

What are the five main competitors?

The five most common alternatives are ZoomInfo, 6sense, Demandbase, Cognism, and Lead411—each offering intent data and account insights at different scales and price points.

What type of company is Bombora?

Bombora is a B2B intent data provider. It tracks online research activity across a data co-op of websites, helping sales and marketing teams prioritize accounts.

What are the 4 types of competitors?

Competitors are usually categorized as direct, indirect, replacement, and complementary. For Bombora:

• Direct → 6sense, Demandbase (intent + ABM)

• Indirect → Apollo.io (all-in-one sales platform)

• Replacement → ZoomInfo (intent + enrichment)

• Complementary → FullEnrich (contact enrichment to activate intent)