Clearbit has always been a go-to name for B2B enrichment. But since HubSpot bought it in 2023 and rebranded it as Breeze Intelligence, the pricing model changed completely.

And here’s the part most teams struggle with: figuring out what it actually costs.

At first glance, it feels simple. $30 for Starter, $10 for a credit pack, $45 for a bundle. Easy, right? The reality is more complicated. Every enrichment, form fill, and Buyer Intent push burns through credits.

Those credits reset every month, can’t be rolled over, and if you go over, HubSpot automatically charges you for more.

That’s why so many teams sign up thinking they’re paying a few hundred dollars, only to watch their bill climb into the thousands once usage scales.

In this guide, we’ll break down Clearbit’s pricing inside HubSpot, explain the real cost per contact, and show how add-ons and hidden credit burn often push companies far past their budget.

TLDR;

• Starter only covers about 50 enrichments/month; after that, you pay extra.

• Credits run ~$0.09–$0.10 per record, reset monthly, and vanish if unused.

• Real-world costs: ~$230/month for small startups, ~$2,300/month for mid-sized teams, and $9k+/month for enterprise ABM.

Let’s get into how it really works.

What is Clearbit (Now Breeze Intelligence)?

Before HubSpot stepped in, Clearbit was a standalone data enrichment platform trusted by thousands of B2B sales and marketing teams.

Its value was simple: take incomplete lead data and make it usable. With Clearbit, companies could:

• Enrich CRM records with firmographic details like industry, revenue, and job role.

• Unmask anonymous website visitors using reverse-IP lookups.

• Shorten forms by auto-filling known fields, improving conversions without adding friction.

These features lived inside separate modules: Enrichment, Reveal, Forms, and Prospector.

Clearbit earned a strong reputation for the accuracy of its data, but also for its pricing that felt opaque and unpredictable as usage scaled.

That all changed in December 2023 when HubSpot acquired Clearbit. The brand still exists, but the products were reshaped to fit into HubSpot’s CRM:

• Breeze Intelligence → handles enrichment and form shortening.

• Buyer Intent → replaces the old Reveal product.

This tighter integration removes the need for third-party connectors, but it also changed the business model.

Clearbit’s old pricing model disappeared, replaced by HubSpot’s credit-based billing system. Now, every enrichment, form submission, or Buyer Intent push consumes credits from a monthly pool that resets at the end of each cycle.

The result: Clearbit is no longer just a standalone enrichment tool. It’s a HubSpot-native feature suite, powerful for data-driven teams already in the ecosystem, but a lot harder for smaller companies to budget around.

Can I Use Clearbit (Breeze Intelligence) for Free?

No, Clearbit (now Breeze Intelligence) isn’t free. HubSpot does offer a free CRM and some AI features like Breeze Copilot, but the full Breeze Intelligence suite (enrichment, Buyer Intent, and form shortening) is only available on paid HubSpot plans.

At minimum, you need the Starter Customer Platform, and most teams unlock it through Professional or Enterprise HubSpot tiers.

On top of your HubSpot subscription, Breeze Intelligence runs on HubSpot Credits. Since June 2025, 1 enrichment = 10 HubSpot Credits, and HubSpot sells credits at $10 per 1,000.

Credits reset every month with no rollover. There’s a low-cost entry point ($10 = 100 enrichments), but there’s no permanent free tier. Once you start enriching records at scale, costs grow quickly.

Can You Pay for Clearbit (Breeze Intelligence) Monthly?

Technically, yes. But it’s not as simple as “$X per month.”

Breeze Intelligence lives inside HubSpot, so your bill always has two moving parts:

1. Your HubSpot subscription (Starter, Pro, or Enterprise).

2. Your monthly credits (the fuel that powers enrichments, form fills, and Buyer Intent).

Think of it like a phone plan: the subscription is the base fee, and the credits are your data package. Both reset monthly, and if you go over, HubSpot auto-bumps you into a bigger pack.

Let’s get into the details of each part:

1. Your HubSpot Subscription

Here’s what it looks like in plain English:

👉 The catch: Starter is the only plan you can cancel anytime. Pro and Enterprise say “monthly,” but they’re really annual contracts broken into 12 payments.

2. Your HubSpot Credits

Credits are the real fuel for Breeze Intelligence; they decide how many records you can enrich each month. Every time you enrich a contact, shorten a form, or push Buyer Intent data into your CRM, you’re burning credits.

Here’s the math:

A few important quirks to know:

• Monthly reset: Credits wipe clean every 30 days. No rollovers, so if you don’t use them, they’re gone.

• Auto-upgrades: Go past your limit and HubSpot doesn’t just stop you, they bump you into the next pack automatically. You’ll usually get email warnings at 75%, 85%, and 90% usage.

• Hidden burn: Credits can vanish faster than expected if you’ve got enrichment tied to multiple workflows (like forms, CRM updates, and list uploads all running at once).

Remember the phone plan example where your unused data disappears each month, and if you binge-watch one too many videos, you’re instantly billed for the next tier.

How Clearbit (Now Breeze Intelligence) Credits Work

Here’s the first thing to get straight: Clearbit doesn’t run on a flat monthly fee. Since HubSpot’s acquisition, it now runs on HubSpot Credits, a kind of token system that fuels every enrichment, form fill, and Buyer Intent push.

Think of credits like arcade tokens. You get a small starter stash each month with your HubSpot subscription, and every action eats a few tokens until you’re out.

How many credits do you actually get?

It depends on your HubSpot tier:

• Starter → 500 credits/month (enough for ~50 enrichments)

• Professional → 3,000 credits/month (enough for ~300 enrichments)

• Enterprise → 5,000 credits/month (enough for ~500 enrichments)

👉 Important: these aren’t stackable. If you’re on multiple Hubs (like Sales + Marketing), you only get the credit allowance of your highest tier.

How much does an action cost?

• 1 enrichment = 10 credits.
  So enriching 1,000 leads = 10,000 credits.

• Buyer Intent company pushed into your CRM? Same deal → 10 credits.

• Breeze Customer Agent (chatbot conversations, only on Pro/Enterprise)? → That’s 100 credits per chat.

Source link

Cost Per Contact Breakdown

One HubSpot user recently shared on Reddit that their company lost $11,000 in a single year after mistakenly enriching a large contact list. In their words:

“If you mistakenly manually enrich a list of say 10,000 contacts, you’ll blow through 100k+ credits in minutes and you won’t be able to stop it. I watched helplessly as we went well beyond our limit. RIP.”

Read the full Reddit thread here.

What Happens When Your Breeze Intelligence Credits Run Out?

Here’s the catch with HubSpot’s system: the credits you get with Starter, Pro, or Enterprise are just a small starter pool. Once they’re gone, HubSpot doesn’t block you from enriching; instead, it starts charging you more.

You’ve got two main ways to top up:

1. Buy standard add-ons

The simplest option is to buy extra credits in 1,000-credit packs for $10 each.

Since every enrichment = 10 credits, that’s about $0.10 per record.

Example: If you suddenly need to enrich 2,000 new leads, you’ll need 20,000 credits. That’s $200 in add-ons.

2. Buy bundled packs

If topping up in tiny chunks feels like death by a thousand cuts, HubSpot also sells larger bundles that shave a bit off the per-record price:

• Small Pack → 5,000 credits for $45/month
  (~500 enrichments, ~$0.09 per record)
  
  

• Medium Pack → 30,000 credits for $270/month
  (~3,000 enrichments, closer to $0.09 each)
  
  

• Large Pack → 100,000 credits for $900/month
  (~10,000 enrichments, ~$0.09 each)

👉 Notice the math: buying in bulk doesn’t slash your costs dramatically, but it does save you a cent per record compared to the $0.10 rate. That might not matter if you’re enriching 500 leads, but at 100,000+ records, it’s thousands of dollars in savings.

Why this matters

Think of it like a phone plan: the base subscription gives you a little data, but the moment you start streaming, you’ll need a bigger data pack. And just like with data plans, paying by the gigabyte gets expensive fast, while the bundles give you some breathing room.

So yes, HubSpot will always let you keep enriching, but whether you pay the steep $10-per-1k rate or lock into a bigger pack determines if your bill creeps up by a few hundred… or explodes into five figures.

How Much Would Clearbit (Now Breeze Intelligence) Really Cost You?

So far, we’ve looked at credits in theory. But what does this actually add up to when you’re running campaigns, enriching leads, or pushing Buyer Intent data every day?

The reality: Clearbit’s pricing inside HubSpot is always a two-part bill:

1. Your base HubSpot subscription (Starter, Pro, or Enterprise).
   
   

2. The extra credits you’ll inevitably need once you start enriching at scale.
   
   

On paper, it looks approachable: $15 per seat on Starter, or $45 for a small credit pack. But let’s walk through what happens when you put it into practice:

👉 Notice the pattern:

• Starter looks cheap, but even one solid lead-gen campaign pushes you into $200+ in add-ons.

• Pro teams almost always spill over into multi-thousand bills once SDRs are enriching 10k+ leads a month.

• Enterprise teams basically sign up for a second Enterprise bill, not in licenses, but in credits.
  
  

Clearbit Add-On Costs & Features

When Clearbit was a standalone product, you had to pay separately for extras like Forms, Capture, or Advertising audiences. A contract could balloon quickly because each add-on was priced as a separate module.

HubSpot folded all those extras into its own workflows after the acquisition. That sounds better — no separate invoices, no confusing modules; but here’s the reality: none of those features are actually “free.” They all eat away at your monthly HubSpot Credits, and depending on how you use them, the credit burn can quietly stack up into thousands of dollars.

Here’s how the old Clearbit add-ons look now inside HubSpot:

What Real Users Say About Clearbit Pricing

Reviews of Clearbit (now Breeze Intelligence) often highlight the same frustration: the product delivers on data quality, but the pricing and contract terms feel rigid and unpredictable. Users mention surprise bills from credit overages, difficulty canceling or downgrading, and a lack of flexibility when budgets change.

Click here to read the full review.

Review link

Taken together, these stories echo a larger pattern: Clearbit’s value isn’t the issue; it’s the billing model. For many small and mid-market teams, the rigid contracts and hidden costs outweigh the benefits, pushing them to look for alternatives with transparent pricing and more customer-friendly terms.

How Much Does Clearbit’s API Cost Now?

In the old world, Clearbit API pricing was published:

• $99–$199/month starter tiers.
  
  

• $0.30 per row for batch enrichment.
  
  

• Six-figure quotes for white-label or enterprise API access.

In the HubSpot era, those doors are closed. APIs are bundled into HubSpot workflows, and no public price card exists.

The only public timeline: Clearbit’s Logo API will shut down on December 1, 2025.

That means if you want direct API access today, you’ll need to negotiate with HubSpot and likely commit to a larger enterprise contract.

What Kind of Support Do You Get with Clearbit?

Support for Clearbit now follows HubSpot’s standard model:

• Starter: basic email/chat support and community access

• Pro/Enterprise: phone support + Customer Success Manager

• Enterprise+: HubSpot often recommends paid Solutions Partners for onboarding

On paper, this looks simple. In practice, user experiences vary, especially at the lower tiers. One customer described it like this:

“We had two hurricanes hit us in Florida and I was locked out of my account on all devices. Because I only had the Starter package, I couldn’t call support. The email team kept telling me to log in and create a support ticket — which was impossible because I couldn’t access my account. After weeks of this back-and-forth, I gave up and stopped using HubSpot. Unless you’re ready to spend big money for phone support, don’t expect much help at the lower tiers.” - by Brian on G2

This kind of feedback lines up with what many teams say: support quality improves dramatically at higher plans, but Starter-level customers often feel stuck in loops. For companies considering Clearbit through HubSpot, that’s worth factoring into the total cost of ownership.

Why FullEnrich Stands Out as the best clearbit alternatives

Clearbit (now Breeze Intelligence inside HubSpot) is powerful, but it’s built for companies already locked into HubSpot’s ecosystem and comfortable with unpredictable five-figure bills.

FullEnrich takes the opposite approach: clarity, flexibility, and verified results.

Instead of locking you into annual contracts or punishing you with disappearing credits, FullEnrich is built for sales and marketing teams that want reliable enrichment they can actually budget for.

Here’s how FullEnrich stands out in practice:

• Credits you don’t lose
  With Clearbit, unused credits reset every month. With FullEnrich, unused credits roll over for 3 month, so you’re not racing a 30-day clock. That alone saves teams hundreds or thousands of dollars per year.
  
  

• No surprise auto-upgrades
  Clearbit auto-bumps you to higher packs if you go over your limit, sometimes doubling your bill without warning. FullEnrich lets you top up only when you decide, so you’re always in control of spend.
  
  

• Pricing that scales with you
  Clearbit’s $10 per 1,000 credits looks simple, but in practice, costs spike fast; $900 for 100k credits, $4,500 for 500k credits, on top of HubSpot subscription fees. FullEnrich starts at $29/month with a free trial, and higher plans simply unlock more lookups without hidden resets.
  
  

• Waterfall enrichment for accuracy
  Instead of relying on one dataset, FullEnrich checks 20+ data providers in sequence (the “waterfall” method). If one source fails, another kicks in, maximizing verified emails and direct dials per search. This means fewer wasted lookups and higher ROI.
  
  

• CRM-agnostic integration
  Clearbit only works inside HubSpot (and only if you’re on Starter+, usually Pro or Enterprise). FullEnrich works with HubSpot, Salesforce, Pipedrive, Zoho, and dozens more, so you don’t have to restructure your stack just to enrich your data.
  
  

• Contact-first enrichment
  FullEnrich prioritizes verified emails and direct dials. Instead of just appending company data, you get the details that SDRs and marketers actually use to start conversations.
  
  

• Predictability for finance teams
  Clearbit’s credit burn makes forecasting difficult; a sudden campaign or form spike can eat thousands of dollars in credits overnight. FullEnrich’s flat monthly pricing and rollover model mean finance teams know exactly what to expect each month.
  
  

👉 The takeaway: Clearbit is a solid fit if you’re already paying thousands for HubSpot and can absorb unpredictable bills. But if you want the same enrichment quality with transparent pricing, rollover credits, and CRM flexibility, FullEnrich is built to give you control and peace of mind.

Conclusion: What You Need To Remember About Clearbit Pricing

Clearbit is now fully rolled into HubSpot as Breeze Intelligence and Buyer Intent still delivers the same value it always promised: cleaner data, shorter forms, and better lead routing. The challenge isn’t the product itself, it’s the way you’re billed for it.

Here are the big takeaways to keep in mind:

• There’s no free ride. Breeze Intelligence is only available on paid HubSpot tiers. Even at the $30 Starter level, you’re capped at about 50 enrichments/month before you hit the paywall.
  
  

• Every action costs credits. Whether it’s enriching a lead, pushing Buyer Intent companies, or syncing Salesforce records, each one burns credits. And credits = dollars. The standard rate is $10 per 1,000 credits (~$0.10 per record).
  
  

• Credits reset every month. No rollover, no carry-forward. If you don’t use them, they vanish. If you go over, HubSpot automatically bumps you into the next pack. That unpredictability is what catches finance teams off guard.
  
  

• Small numbers look harmless, but scale kills. Enriching 1,000 leads? About $100/month. Manageable. Enriching 10,000 leads? $1,000/month on top of your HubSpot plan. At enterprise scale (50,000+ leads), you’re talking $4,500–$5,000/month in credits alone, effectively doubling your subscription bill.
  
  

• “Included features” aren’t really free. Form shortening, Salesforce syncs, and ad audiences all consume credits in the background. It feels like they’re bundled in, but your bill tells a different story.
  
  

So, is Clearbit worth it? If you’re already an enterprise committed to HubSpot, the integration and data quality may justify the spend. But if you’re a smaller team looking for predictable costs, the credit model can feel like a blank check.

👉 Bottom line: don’t just look at the sticker price ($15 seat or $45 add-on). Run the math on your actual enrichment volume, form traffic, and Buyer Intent usage. That’s the only way to avoid being surprised by a renewal quote that suddenly jumps into five-figure territory.

FAQ on Clearbit Prices

How do you cancel a Clearbit contract?

Clearbit contracts are now handled entirely through HubSpot, and most run on annual commitments. That means you typically can’t just cancel mid-year — you’ll need to wait until renewal and give at least 30 days’ notice. Early termination usually comes with penalties, and any unused HubSpot Credits won’t be refunded. In practice, this makes Clearbit contracts rigid compared to alternatives like FullEnrich, which let you cancel month-to-month and roll over unused credits without losing money.

How much did HubSpot pay for Clearbit?

When HubSpot acquired Clearbit in late 2023, the exact purchase price was never publicly disclosed. Industry analysts, however, estimated it was in the hundreds of millions of dollars — a major move for HubSpot to strengthen its data ecosystem. What’s more important for customers is that the acquisition folded Clearbit’s old pricing into HubSpot’s credit-based billing system, which many teams now find harder to forecast.

What is the best Clearbit alternative in 2025?

The best alternative depends on what you’re optimizing for. If cost predictability matters most, FullEnrich is the top pick because it offers:

• Flat monthly plans (starting at $29/month).
  
  
  

• Verified emails and phone numbers with waterfall enrichment across 20+ providers.
  
  
  

• Credit rollover so you never lose what you paid for.
  
  
  

• Integrations with HubSpot, Salesforce, and other CRMs.
  
  
  

Other common alternatives include Apollo.io, ZoomInfo, and Cognism, but those platforms often come with the same opaque contracts and unpredictable credit usage that Clearbit users are trying to avoid.

What’s the difference between Clearbit and RB2B?

Clearbit (now Breeze Intelligence + Buyer Intent inside HubSpot) is a full enrichment suite. It handles company data, contact data, visitor identification, form shortening, and CRM syncs — but all of it runs on HubSpot’s credit system.
RB2B, on the other hand, is focused on website visitor identification only. It’s cheaper and simpler, but also narrower in scope. If you just want to see who’s visiting your site, RB2B might fit. If you need broader enrichment — with transparent, flat pricing — tools like FullEnrich cover both company and contact data without forcing you into enterprise-level HubSpot bills.

Is Clearbit worth it in 2025?

It depends who you are. For large enterprises already invested in HubSpot, Clearbit is convenient because it’s native to the platform and integrates tightly with existing workflows. But for most small and mid-sized teams, the constant credit resets, lack of rollover, and unpredictable add-on costs make it a tough pill to swallow. That’s why so many teams are moving to alternatives like FullEnrich, where pricing is flat, credits never expire, and ROI is far easier to measure.