You're evaluating B2B data platforms and Cognism catches your eye. The demo showcases impressive EMEA coverage and verified phone numbers. You budget around $15,000 based on their "starting from" messaging.

Then reality hits – the actual quote lands at $31,000 once you factor in Diamond Data (needed for decent phone accuracy), multiple user licenses, and those implementation fees nobody mentioned upfront.

This article uncovers the real costs, hidden fees, and contract gotchas that Cognism doesn't advertise. More importantly, we'll show you exactly how to negotiate better deals – or find superior alternatives that deliver the same results for 90% less.

How Much Does Cognism Cost?

Cognism cost starts at approximately $16,500 per year for the Platinum plan with one user, which includes a $15,000 annual flat platform fee plus $1,500 per user licensing fee. The Cognism pricing is primarily determined by the chosen plan (Platinum or Diamond), the number of user licenses, and any additional features or add-ons your business needs align with.

Understanding how much does Cognism cost requires examining their two-tier pricing structure. Unlike many data providers that offer transparent pricing, Cognism costs differ depending on multiple factors including team size, feature requirements, and contract terms.

There are two main Cognism pricing plans available:

• Platinum Plan: $15,000 annual flat platform fee + $1,500 per user/year, providing unlimited access to up to 25 million contacts

• Diamond Plan: $25,000 annual flat platform fee + $2,500 per user/year, offering unrestricted access to up to 50 million contacts with premium features

The cost also varies with additional setup fees, integration costs, and premium support options. Unlike many sales tools, Cognism requires annual contracts with no monthly subscription options available.

Here's a detailed pricing overview of both plans:

How Much Does Cognism Cost Monthly?

Cognism does not offer monthly pricing options. All contracts require annual commitments, with costs typically paid upfront or quarterly. There is no monthly Cognism subscription available, only one-year (or longer) contracts.

However, you can calculate the monthly equivalent:

• Platinum (1 user): ~$1,375 per month

• Diamond (1 user): ~$2,292 per month

What's the Cognism Pricing According to Reddit?

According to discussions on Reddit, real users report that Cognism contracts often exceed initial expectations. A European mid-market company mentioned paying "around €20k for 12 months with 10 users – unlimited exports" for their Cognism implementation.

Multiple Reddit users have warned about auto-renewal clauses and unexpected costs, with one user stating: "They will rip you off... and if you don't act 60 days before renewal, they will auto-renew your contract."

Cognism Pricing Plans and Tiers

Cognism offers two main Cognism packages: Platinum and Diamond, each designed to meet different business needs for B2B data and sales intelligence. Understanding these Cognism pricing plans is crucial for making an informed decision.

Cognism Platinum Pricing

The Platinum plan serves as the entry-level option with a $15,000 annual flat platform fee plus $1,500 per user per year. This plan provides unlimited access to up to 25 million contacts and includes core features like email addresses, basic mobile numbers, the Cognism Chrome extension, and CRM integrations.

However, Platinum does not include phone verified mobile numbers or intent data, which are often essential for effective sales processes and reaching decision makers.

Cognism Diamond Pricing

The Diamond plan is the premium offering with a $25,000 annual flat platform fee plus $2,500 per user per year. This plan provides unlimited access to up to 50 million contacts and includes all the benefits like Diamond Data (phone verified mobile numbers), Bombora intent data, and Diamonds on Demand research service.

Diamond users benefit from verified mobile numbers with claimed 98% data accuracy and 3× higher connect rates compared to unverified contact data.

Here's an overview of key features included in each plan:

Why Full Enrich Stands Out Against Cognism

Full Enrich is emerging as the cost-effective and comprehensive alternative to Cognism for your B2B data and sales intelligence needs.

Key features

Revolutionary Aggregation Approach: Instead of building their own global database, Full Enrich aggregates accurate data from 15+ premium sources including Apollo, ZoomInfo, and others. This means you get data quality comparable to Cognism's sales intelligence platform at a fraction of the cost.

Multi-Source Verification: Full Enrich's approach of cross-referencing multiple data providers often yields more accurate contact information than single-source platforms, addressing the data quality concerns some users have with traditional providers.

Enterprise Features at Startup Prices: API access, CRM integrations, and bulk data enrichment capabilities that typically require enterprise contracts elsewhere are included in Full Enrich's accessible plans.

Start your Full Enrich journey today and experience the future of B2B data aggregation with all the benefits of enterprise-grade sales intelligence at startup-friendly prices.

Bottom line About Cognism Pricing

Cognism pricing depends on several key factors, including the plan you choose (Platinum vs Diamond), number of user licenses, implementation requirements, and contract terms. This sales intelligence platform is among the more expensive sales tools in the market, particularly for smaller businesses.

Key takeaways:

• Minimum investment starts at $16,500 annually (Platinum, 1 user)

• No monthly options – annual commitments required

• Negotiation can yield 15-35% discounts with proper timing and leverage

• Best value for European-focused companies with phone-heavy sales processes targeting decision makers

• Diamond Data and intent data are essential features that require the premium tier

For a revolutionary alternative that offers comprehensive multi-source data aggregation at a fraction of the cost, Full Enrich provides enterprise-grade capabilities without the enterprise price tag or flat platform fee structure.

Ready to make the switch? Book a Full Enrich demo and discover how modern data aggregation can transform your prospecting while keeping costs under control.

FAQ on Cognism Pricing

Is Cognism worth it?
Cognism can be worth the price for companies targeting European markets, conducting phone-heavy sales processes with decision makers, or requiring unlimited data exports. However, smaller businesses or US-focused sales teams often find better value with alternatives like Full Enrich.

Is there special Cognism pricing for small businesses?
No, Cognism maintains consistent pricing regardless of company size. However, longer-term contracts (2+ years) may qualify for volume discounts on the flat platform fee.

How can I get a Cognism quote?
Contact Cognism's sales team directly through their website. All pricing requires custom quotes as they don't publish transparent pricing publicly.

Does Cognism offer a free trial?
Cognism offers a limited free trial with access to a sample of 25 leads, but this requires going through their sales process rather than self-service signup.

Does Cognism offer monthly pricing?
No, Cognism only offers annual contracts with no monthly subscription options, unlike many other sales tools.

What billing options does Cognism offer?
Cognism typically requires annual payments, with options for upfront payment or quarterly installments depending on contract size.

Does Cognism include a dedicated customer success manager?
Yes, Diamond plan customers typically receive a dedicated customer success manager as part of their enterprise-level support package.