Data Axle Pricing in 2026: What Each Product Really Costs

Data Axle is a US data company. Until 2020 it was called Infogroup. It sells business and consumer data through Salesgenie, a set of APIs, list rental and marketing services. Only part of that has a public price. As of September 2026, Salesgenie costs $99 to $299 a month on a 12-month term. The APIs cost $25 to $75 per 1,000 records, plus add-ons. Bigger data deals are quoted. This page covers each product's price, what Salesgenie credits pay for, how prices changed since 2019, the contract and refund terms, and the cost per usable contact. FullEnrich sells a competing contact data product.

Key Takeaways

• Public prices (September 2026): Salesgenie costs $99, $149 or $299 a month. The APIs cost $25 to $75 per 1,000 records, with add-ons from $30. API volumes above 100,000 records a month are quote-only.
• Salesgenie Basic has no exports and no email addresses. On Pro and Team, each exported profile uses one credit and each email uses one credit. The credit price isn't published.
• Every Salesgenie plan starts with a 12-month term, so year one on Basic costs at least $1,188. After that it renews month to month, and you cancel with 30 days' notice.
• The "$3,200 to $150,000, about $46,000 average" range is Vendr's data for Infogroup, from more than 5 deals and 3 buyers. It's a thin sample.
• Data Axle is strong on local businesses, consumer data (family, vehicle and property details), and direct mail. For work emails and mobiles of named people, pay-per-found tools only bill for data they find.

How much does Data Axle cost in 2026?

Data Axle's public prices start at $99 a month for Salesgenie and $25 per 1,000 records for its consumer API (September 2026). Data licensing, list rental volumes and enterprise contracts are quoted.

Data Axle isn't one product with one price list. Each line of business bills its own way. Salesgenie is a monthly subscription. The APIs bill per 1,000 records. Credit Solutions sells business credit reports. Inboxable is an email deliverability service with monthly plans.

Reference Solutions is the old ReferenceUSA. Data Axle tells readers to "access Reference Solutions through your library". It shows no price for businesses.

The public numbers cover the self-serve products. The larger data deals don't have a list price.

Salesgenie pricing: Basic, Pro and Team

Salesgenie costs $99, $149 or $299 a month for Basic, Pro and Team (September 2026). Every plan starts with a 12-month term. So year one costs at least $1,188, $1,788 or $3,588, before any credits.

Salesgenie is Data Axle's self-serve prospecting app. Salesgenie's packages page says it covers "over 19.5 million businesses and 255 million consumers", with "weekly updates, including email and phone".

Salesgenie's three plan cards with prices, user licenses and export rules. Source: Salesgenie packages page, captured 28 September 2026.

The big catch is on Basic. It has no exports and no email addresses. Email marketing and direct mail marketing aren't included either. Basic gives you contact information, lead management and the mobile app. You can't take a list out of it.

On Pro and Team, exports and emails use credits. The tooltips say "Each business or consumer profile uses one credit." and "Each email address uses one credit." So an exported profile uses a credit, and its email address uses another.

The price of a credit isn't on the page. Salesgenie says you can "add any number of monthly credits to your subscription at any time". For pricing, it sends you to a Database Consultant "for a free quote". Get that number before you compare Salesgenie with anything else.

Salesgenie's feature rows for email addresses, email marketing, direct mail and the Buyer Intent add-on. Source: Salesgenie packages page, captured 28 September 2026.

Team includes 5 users. At list price, that's $59.80 per user a month. Five Pro seats would cost $745 a month, so Team saves $446 (September 2026). A tooltip on the Team seats says "Contact us for multi-user discounts."

Buyer Intent is an add-on on every plan, for "an additional $50/mo." That's $600 over the 12-month term. With it, year one costs at least $1,788 on Basic, $2,388 on Pro and $4,188 on Team.

You can sign up free. Salesgenie says: "We don't ask for a credit card until after you've determined if Salesgenie is the right solution for you." Ask how long the free access lasts.

Ask what's in the price, too. A verified user in insurance at a small business gave Salesgenie 5 out of 5 in a September 2026 G2 review. The one complaint: "That we weren't told we had to pay extra for cell phone data".

For every tier detail, see our Salesgenie pricing breakdown.

Data Axle API pricing per 1,000 records

Data Axle's APIs cost $25 to $75 per 1,000 records (September 2026). That's $0.025 to $0.075 a record. Add-on packages start at $30 per 1,000. The listed prices cover 3,001 to 100,000 records a month. Above 100,000, the business cards say "contact sales".

The two APIs cover different data. The consumer API lists 280M+ people and 250M emails. Its add-ons are Email, Vehicles, Landline Phones, Cell Phone and Properties. The business API lists 19.5M+ places and 183M+ contacts. Standard business records include the business phone. Email, Contact, UCC and Benefit Plan data are add-on packages.

Data Axle's Business Database API plans and add-on packages. Source: Data Axle APIs page, captured 28 September 2026.

Here's what the business API costs at three volumes (September 2026). The email add-on starts at $30, so that column is a floor.

Data Axle's APIs page describes the Scan API as "Pay-as-you-go based on number of records requested." Data Axle doesn't publish whether a record with no match, or no email, still bills. Ask sales before a big pull. The price band starts at 3,001 records a month, so ask how smaller volumes bill too.

Data Axle also has a Business Address Search listing on RapidAPI, with its own tiers (September 2026):

• Basic: $0 for 20 requests a month.
• Pro: $100 a month for 2,000 requests.
• Ultra: $415 a month for 8,300 requests, then $0.05 per extra request.
• Mega: $825 a month for 16,500 requests, then $0.05 per extra request.

The paid tiers work out to $0.05 a request. Ultra and Mega also charge $0.05 for each request over the limit.

How Salesgenie prices changed since 2019

Salesgenie's entry price was $79 in July 2019. It was $149 by September 2020 and stayed there through May 2025. By September 2025 it was $99, and it's still $99 in September 2026. Team went from $209 in July 2019 to $299 in September 2020. It's $299 today.

So today's entry price is 33.6% below its 2020 level. It's still 25.3% above 2019. Team is up 43.1% since 2019. Salesgenie has used three sets of plan names along the way.

Many pricing roundups still quote the 2019 grid: $79 for Professional, $119 for 360 Marketing and $209 for Team. Those prices come from the July 2019 packages page. They haven't been current since 2020.

Two things haven't moved. The 12-month term and the month-to-month renewal wording read the same in 2019 as they do today. And Data Axle's API prices have held since at least May 2025.

What's quote-only, and where the "$46,000 average" comes from

Data licensing, list rental and API volumes above 100,000 records a month don't have a public price list (September 2026). You get a quote. Custom Salesgenie setups go through sales too. Data Axle's integrations say pricing is based on "Number of credits purchased" or "Total records enriched", with no figures shown.

The "$3,200 to $150,000" range and the "about $46,000 average" you'll see around the web come from Vendr's buyer guide for Infogroup, Data Axle's former name. Vendr lists a $45,636 average contract value, a $3,200 minimum and a $150,000 maximum. It says the figures draw on "more than 5 completed deals and 3 unique purchasers".

That's a thin sample. Use it as a rough signal.

It still tells you something. The average works out to about $3,803 a month. The annual average is 12.7 times a year of Salesgenie Team. The $3,200 minimum is below one Team year ($3,588). So data contracts can run far above the self-serve price, or close to it.

Some third-party pricing guides list a $110 first-time fulfillment fee and $150 to $800 CRM setup fees. Neither appears on Data Axle's or Salesgenie's own pricing pages. Ask for any setup or fulfillment fees in writing.

Two more Data Axle products do publish prices (September 2026):

• Credit Solutions: $17.95 per credit report, or plans at $195 a month billed monthly or $179 a month billed annually.
• Inboxable: Basic from $1,250 a month (1 domain), Lite from $2,500 a month (3 domains), and Premium on a custom quote.

Contract, cancellation and refund terms

Every Salesgenie plan runs 12 months first (September 2026). The packages page says: "After that, it renews automatically month to month at the then current rate." So after year one, you pay whatever the list price is at the time.

Salesgenie's cancellation help page sets the rule. You can cancel "at the end of the initial 12 month term or any subsequent month thereafter". You must give at least 30 days' notice. Put that date in your calendar before month 11.

Not every buyer reads the term the same way. Aaron H., a market manager at a small business, gave Salesgenie 0 out of 5 in an August 2026 G2 review. They wrote: "I did not realize I was committing to a nine-month contract". They added that "the cancellation process is unnecessarily difficult." That's their account. Salesgenie's page says 12 months, and Data Axle replied to the review.

Salesgenie's satisfaction guarantee covers bad data. It refunds "the portion of your list that was undeliverable, out-of-date or disconnected." If bad data goes above 8%, the refund rises to $0.40 per record for the part above 8%.

The conditions:

• Returned mail: it must be postmarked within 90 days of the purchase date.
• One claim: only one refund per purchase.
• Excluded lists: lists bought for fax and email aren't covered.
• Cap: refunds never exceed the original list purchase.

The email exclusion matters. If you buy a list for email outreach, the guarantee doesn't cover it.

What you pay per usable contact

A Data Axle API price is per record requested. A usable contact is a working email or mobile for a named person. Those are different units, so compare them with care (September 2026).

Data Axle costs less for a lot of jobs:

• Business records: firmographics plus the business phone at $0.05 a record on Business Standard.
• Local and small businesses: territory prospecting across 19.5M+ places.
• Consumers: people, family, emails, vehicles and property data on the consumer API.
• Direct mail: Pro and Team include direct mail marketing, and the guarantee covers returned mail.

FullEnrich doesn't sell any of that. It has no consumer, family or mailing data.

Person-level emails and mobiles are a different story. Data Axle's business email is an add-on, so a Standard record with email costs at least $0.080. Data Axle doesn't say whether records with no email still bill. If they do, every blank raises your real cost per usable email.

FullEnrich charges only for data it finds and verifies. No result costs nothing, and a landline comes back free. A work email is 1 credit. A mobile is 10. On the 12,000-credit annual tier ($588 a year), a work email found costs $0.049 and a mobile $0.49. On the 1,000-credit monthly tier ($55 a month), it's $0.055 and $0.55 (September 2026).

Each request runs waterfall enrichment: providers are tried one after another until one returns verified data. Unused credits roll over for 3 months on monthly plans and 12 on annual ones.

Entry costs differ too. A year of Salesgenie Pro costs $1,788 before any credits. FullEnrich's 12,000-credit annual tier costs $588. That's $1,200 less, before a single Salesgenie credit. FullEnrich Pro starts at $29 a month, and the free trial gives 50 credits with no credit card. The full grid, and the 25+ sources behind it, are on FullEnrich pricing.

FullEnrich's pricing page. Source: fullenrich.com/pricing, captured 24 September 2026.

Is Data Axle worth it?

Data Axle is worth it if you sell to local businesses, to consumers or by mail. It's a weaker buy if you need emails and mobiles for specific people, or month-to-month terms from day one.

Good fit (September 2026):

• Territory sellers: franchise, local and small-business prospecting by area.
• Direct mail teams: mailing lists, postcards and a refund rule for returned mail.
• Consumer marketers: family, vehicle and property data.
• Developers: firmographic records by API at $0.05 a record.

Weak fit:

• Outbound teams: you need person-level emails and mobiles, and business email is an add-on.
• Short tests: Salesgenie locks you in for 12 months.
• Email-first buyers: the guarantee excludes email lists.

Data Axle reviews on G2 sit under Salesgenie, which holds 4.3 out of 5 from 362 reviews (September 2026). G2's most common tag is "Ease of Use". Its complaint tags include "Inaccurate Data" and "Outdated Contacts". Reviewers aren't all unhappy about cost. A verified user in non-profit management gave it 4.5 out of 5 in an August 2026 review and wrote: "Pricing is competitive."

Watch the database numbers when you compare. Salesgenie's page says 19.5 million businesses and 255 million consumers. Data Axle's "Our data" page says 90M+ business profiles. Ask which one your plan searches.

Comparing other vendors? Our guides to ZoomInfo pricing, D&B Hoovers pricing and Exact Data pricing use the same format. For a wider list, see our B2B data vendors directory.

FAQ

Does Data Axle have monthly pricing?

Yes, for Salesgenie. As of September 2026, Basic costs from $99 a month, Pro $149 and Team $299, charged monthly. The first term is 12 months, then it renews month to month at the then current rate.

Is there a Data Axle free trial?

Salesgenie lets you sign up free, and it doesn't ask for a credit card until you decide to buy. Paid plans start at $99 a month (September 2026). Ask Salesgenie how long the free access lasts.

How much does the Data Axle API cost per record?

As of September 2026, Data Axle's APIs cost $0.025 to $0.075 per record, sold per 1,000 records. Add-on packages like email start at $30 per 1,000. Listed prices cover 3,001 to 100,000 records a month, and business volumes above that go to sales.

How many users are in Salesgenie Team?

Team includes 5 users for $299 a month (September 2026). Basic and Pro include 1 user each. Salesgenie offers multi-user discounts through its sales team.

Can you cancel Salesgenie anytime?

Not in the first year. You can cancel at the end of the 12-month term or any month after it. Salesgenie asks for at least 30 days' notice.

Is Data Axle the same as Infogroup and Salesgenie?

Data Axle is Infogroup's new name, adopted in 2020. Salesgenie is one of its products, a self-serve prospecting app. Data Axle also sells APIs, list rental, credit reports and marketing services.

Data Axle pricing: the bottom line

Salesgenie costs $99 to $299 a month, locked for 12 months (September 2026).

Basic can't export or show emails. Pro and Team charge credits at an unpublished price.

The APIs cost $25 to $75 per 1,000 records requested. Bigger deals are quoted.

Data Axle is strong for local businesses, consumer data and direct mail.

If you need work emails and mobiles for named people, and only want to pay for what's found, try FullEnrich free with 50 credits and no credit card.