Frustrated by D&B Hoovers pricing structure? You're not alone. While D&B Hoovers offers comprehensive company data and sales intelligence solutions powered by the Dun & Bradstreet Data Cloud, their secretive d b hoovers pricing model makes budgeting and comparison nearly impossible for sales teams.

This comprehensive guide breaks down d b hoovers pricing plans, hidden fees, and contract requirements—information they deliberately keep vague on their site.

Let's cut through the mystery and uncover whether B Hoovers is truly worth the investment for your business development efforts.

How Much Does B Hoovers Cost?

D b hoovers pricing starts at $5,388 per year for the Essentials plan, which includes 500 company data credits + 500 contact data credits monthly and allows access for up to three users. The cost of B Hoovers is primarily determined by the chosen professional plan, the number of credits, the number of users, and any additional features or marketing software integrations a business might need.

There are two main pricing tiers that companies can explore:

• B Hoovers Essentials (Small Business): Costs $5,388 annually, offering 6,000 company data credits and 6,000 contact data credits per year. Monthly plan available at $529/month for organizations that prefer flexible billing.

• B Hoovers Enterprise: Custom pricing starting at $25,000+ annually, providing advanced analytics, API access, and dedicated support for larger sales teams. User fees and credit volumes vary significantly based on business requirements.

The cost also varies with the dual-credit system where each prospect requires both company data AND contact data credits, effectively halving your usable business data. Enterprise plans include additional per-user fees ranging from $200-$400 monthly, with bulk credit prices starting from $1.00+ per contact for accurate, up to date information from the vast database.

Here's a detailed d b hoovers pricing overview that decision makers should review:

How Much Does D&B Hoovers Cost Monthly?

B hoovers pricing on a monthly basis starts at $529 per month for the Essentials plan. However, this monthly option comes with a significant penalty—you lose the annual discount and face auto-renewal at potentially higher list prices. Enterprise customers must commit to yearly contracts with no monthly options available for their sales intelligence platform access.

How Much Does D&B Hoovers Cost Yearly?

B hoovers pricing on an annual basis starts at $5,388 per year for Essentials and $25,000+ annually for Enterprise plans, based on choice of features, number of users accessing the Hoovers database, number of credits and chosen marketing software integrations.

What is the D&B Hoovers Cost per Contact?

The B Hoovers cost per contact depends on the professional plan you choose and their dual-credit system that impacts data quality. For the Essentials plan, the cost per usable contact is $1.06 ($5,388 ÷ 5,000 usable prospects, since you need both company data and contact data credits for accurate insights).

What's the D&B Hoovers Pricing According to Reddit?

According to discussions on Reddit, users consistently report pricing shock with d b hoovers pricing. One user shared: "Thanks for the info, I almost signed up until she told me the program was going to cost me $3.5k for the year, and that was with a 25% discount."

Sales representatives often quote enterprise pricing starting around $25,000+ annually for basic access to the vast database, with many users reporting total costs reaching $35,000-$50,000+ when including implementation, training, and additional users for their lead generation efforts.

Why Does D&B Hoovers Hide Their Pricing on Their Site?

According to industry analysis, B Hoovers hides their pricing to maintain control over the sales process and justify premium pricing through consultative selling. Their enterprise focus means they prefer custom quotes over transparent pricing that might discourage smaller prospects from exploring their sales intelligence solutions.

D&B Hoovers Pricing Plans and Tiers

B Hoovers offers two main tiers: Essentials for small business and Enterprise for larger organizations with extensive sales teams, each designed to meet different levels of business intelligence and sales prospecting needs for companies across various market segments.

D&B Hoovers Essentials Pricing

The B Hoovers Essentials plan is designed for small to mid-market companies seeking access to business data. It provides basic access to the Hoovers database and allows for direct contact with prospects through their dual-credit system. Starting at $5,388 annually, it's still significantly more expensive than modern alternatives that focus on sales productivity.

Key limitations:

• Dual-credit system (need both company data + contact data credits)

• Credit expiration after 3 months

• Auto-renewal at potentially higher prices

• Limited integration options with customer relationship management systems

D&B Hoovers Enterprise Pricing

The Enterprise plan provides advanced business intelligence features, API access, and dedicated support for larger sales teams. Pricing is completely custom and requires lengthy sales consultations. Based on our research, enterprise pricing typically starts at $25,000+ annually before add-ons and additional users seeking access to key decision makers.

Enterprise includes:

• Advanced search and filtering capabilities

• API access and bulk data enrichment for sales teams

• Dedicated customer success manager

• Custom integrations with Microsoft Dynamics and other tools

• Worldwide data access through Dun & Bradstreet Data Cloud

• Advanced analytics and insights for decision makers

Here's an overview of features included in each plan:

D&B hoovers Hidden Costs Nobody Talks About

The Dual-Credit System Trap

B Hoovers employs a dual-credit system where you need both company data AND contact data credits for each prospect in your pipeline. Their "1,000 credits" actually provides only 500 usable prospect records, effectively doubling your cost per contact and creating challenges for sales teams trying to track their efforts accurately.

Auto-Renewal Price Increases

B Hoovers Essentials includes this problematic clause: "Any discounts or pro-rata adjustments made at the time of purchase do not carry over to your next subscription term." This means your renewal price can increase significantly without warning, impacting your revenue forecasts.

Credit Expiration Pressure

Unlike FullEnrich's 6-month credit validity, the Hoovers database credits expire after just 3 months, creating use-it-or-lose-it pressure that leads to wasteful consumption for sales teams managing their lead generation efforts.

Implementation and Training Costs

Enterprise plans often require significant additional investment:

• Implementation fees: $5,000-$15,000

• Training costs for users: $2,000-$5,000

• Integration setup with customer relationship management: $3,000-$10,000

• Ongoing support: 15-25% of subscription cost

Why FullEnrich Stands Out Against B Hoovers:

FullEnrich is a cost-effective and modern alternative to B Hoovers for your contact data enrichment needs and sales prospecting efforts.

• Affordable Plans: Why spend $25,000+ annually on B Hoovers when FullEnrich offers transparent pricing starting at just $29 per month for companies seeking accurate and up to date information?

• 80%+ Contact Finding Success: Trust in FullEnrich's waterfall enrichment technology that aggregates data from 20+ premium sources, often finding contacts that single-source platforms miss while maintaining high data quality.

• Simplicity and Speed: FullEnrich excels in ease of use and implementation speed, with setup taking minutes rather than months, making it an excellent tool for sales teams focused on sales productivity.

Key Features:

• Waterfall Enrichment Technology: Our platform aggregates business data from over 20 premium sources including Apollo, ZoomInfo, and Dropcontact, creating superior contact data coverage for companies seeking to connect with key decision makers.

• Transparent Pricing: No hidden fees, dual-credit systems, or surprise renewal increases. Know exactly what you're paying for when you purchase access to targeted lists.

• Rapid Implementation: Start enriching contacts within minutes of signup, not weeks or months, allowing your sales teams to focus on what they do best.

Cost Comparison:

• FullEnrich Growth Plan: $660 annually

• D&B Hoovers Essentials: $5,388 annually

• Savings: $4,728 per year (87% cost reduction)

Contact data enrichment doesn't have to break your budget. With FullEnrich, sales teams can easily connect with high-quality prospects and leads to grow your business at a fraction of traditional enterprise platform costs.

Start your FullEnrich trial today →

Bottom Line About D&B Hoovers Pricing

D&B hoovers pricing is not only complex; it's one of the most expensive tools on the market for companies seeking to improve their sales productivity.

Key takeaways:

• Essentials starts at $5,388 annually (not $529/month due to renewal penalties)

• Enterprise pricing typically exceeds $25,000+ annually for access to the vast database

• Dual-credit system effectively doubles cost per contact data point

• Hidden fees and auto-renewal increases create budget surprises for organizations

• Implementation and training add 25-50% to total cost of sales intelligence solutions

For a fantastic alternative that offers powerful contact data enrichment at a fraction of the cost, FullEnrich delivers 80% of the results at 6% of the cost through modern waterfall enrichment technology that helps sales teams connect with prospects more efficiently.

Stuck in B Hoovers contracts? Book a call with FullEnrich, and let's see how we can help you transition to a more cost-effective solution that better serves your lead generation efforts.

Contact data enrichment doesn't have to be expensive or complex. With FullEnrich, sales teams can easily connect with high-quality prospects and leads to grow your business while maintaining focus on what matters most.

Start your free FullEnrich trial →