Let's be clear: Snov.io's credit system and LinkedIn automation costs can catch your lead generation efforts off guard. You're looking at actual monthly costs that regularly run 2-3x higher than advertised prices—and that's before you factor in how quickly monthly credits burn through daily email verification and outreach efforts.
Here's what we'll break down: the real costs behind Snov.io's lead generation platform, from credit consumption patterns to mandatory LinkedIn slots that inflate your bill. We've analyzed actual customer contracts to show sales and marketing teams exactly what they pay versus what they expected to pay.
Whether you're evaluating Snov.io's pricing structure fresh or wondering why your current bills keep climbing, let's look at the numbers that matter.
We'll cover credit mechanics, LinkedIn outreach requirements, and total cost scenarios for different team sizes. No fluff—just the pricing reality you need to make informed decisions about your email marketing efforts.
How Much Does Snov io Cost?
Snov.io pricing starts at $39 per month for their Starter plan—you get 1,000 monthly credits and 5,000 email recipients. But here's the reality: most sales teams end up paying 2-3x that amount once credit consumption and LinkedIn automation kick in.
Your actual Snov io cost depends on four factors: your chosen pricing plan, credit needs, LinkedIn automation requirements, and team size. Let's look at the five core pricing plans available:
Trial Plan: Free plan with 50 credits and 100 email recipients
Starter Plan: $39/month with 1,000 credits and 5,000 email recipients
Pro Plan: $99/month with 5,000 credits and 10,000 email recipients
Pro 20K: $149/month with 20,000 credits and 30,000 email recipients
Pro 50K: $249/month with 50,000 credits and 100,000 email recipients
Now add LinkedIn slots—$69 per month for each slot needed for multichannel campaigns. Most teams need at least 2-3 slots, which tacks on $138-207 to your monthly spend.
Here's the complete pricing breakdown:
Plan | Monthly Price | Annual Price | Credits | Email Recipients | LinkedIn Slots | Best For |
---|---|---|---|---|---|---|
Trial | Free | Free | 50 | 100 | 0 | Testing features |
Starter | $39 | $30 | 1,000 | 5,000 | $69/slot | Solo users |
Pro | $99 | $74 | 5,000 | 10,000 | $69/slot | Small teams |
Pro 20K | $149 | $111 | 20,000 | 30,000 | $69/slot | Growing teams |
Pro 50K | $249 | $186 | 50,000 | 100,000 | $69/slot | Large teams |
Enterprise | $3,999 | $2,999 | 100,000 | 100,000 | Custom | Enterprises |
How Much Does Snov io Cost Monthly?
Monthly pricing kicks off at $39 for the Starter plan. But let's get real—once you add LinkedIn automation and adequate credits for your email campaigns, small teams typically spend $89-237 per month.
How Much Does Snov io Cost Yearly?
Annual pricing starts at $468 per year ($39 × 12) for Starter. But here's the kicker: when billed annually, you get 25% off, bringing that down to $351 for annual plans.
What is the Snov io Cost per Credit?
The credit system costs vary dramatically by plan:
Starter Plan: 3.9¢ per credit ($39 ÷ 1,000 credits)
Pro Plan: 2.0¢ per credit ($99 ÷ 5,000 credits)
Pro 20K: 0.9¢ per credit ($149 ÷ 20,000 credits)
Pro 50K: 0.5¢ per credit ($249 ÷ 50,000 credits)
Here's the catch: finding and verifying each email burns 2 credits (1 for email finding, 1 to verify emails). That makes your effective cost per lead range from 7.8¢ on Starter down to 1¢ on higher tiers.
How to Calculate Snov io Pricing?
Let's break down the calculation into three components:
Base plan cost (driven by credit and recipient needs)
LinkedIn slots ($69/month per slot)
Team size (includes unlimited team members on all plans)
Example Calculations:
Small Team (3 people, 2,000 leads/month):
Pro Plan: $99/month
2 LinkedIn slots: $138/month
Total: $237/month
Growing Team (8 people, 8,000 leads/month):
Pro 20K Plan: $149/month
5 LinkedIn slots: $345/month
Total: $494/month
Snov io Pricing Plans and Features
Snov io Trial Plan (Free)
The free trial gives you 50 credits and 100 email recipients monthly at no cost. You'll get basic features like email finder, domain search, email verification, and drip campaigns—enough to test the platform.
Snov io Starter Plan
At $39 monthly, Starter delivers 1,000 credits, 5,000 email recipients, and 3 mailbox warm-ups. You get domain search, email verifier, email drip campaigns, email warm up features, sales CRM access, and integrations.
Snov io Pro Plan
The Pro plan runs $99 monthly and bumps you up to 5,000 credits, 10,000 email recipients, and unlimited mailbox warm-ups. Everything from Starter carries over, plus enhanced bulk prospecting capabilities.
Snov io Pro 20K Plan
Pro 20K costs $149 monthly and packs 20,000 credits with 30,000 email recipients. Works well for growing sales teams pushing higher email outreach volumes.
Snov.io Pro 50K Plan
Pro 50K at $249 monthly delivers 50,000 credits and 100,000 email recipients. Built for large-scale lead generation efforts with unlimited sender accounts.
Key Features Comparison Across Plans
Snov io offers a comprehensive suite of features organized into 10 major categories. Here's how key features stack up across flexible pricing plans:
Lead Generation & Prospecting
Feature | Trial | Starter | Pro | Pro 20K | Pro 50K | Enterprise |
---|---|---|---|---|---|---|
Email Finder | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Domain Search | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Bulk Lead Search | — | ✓ | ✓ | ✓ | ✓ | ✓ |
Database Access | Limited | Full | Full | Full | Full | Full |
ICP Filters | Basic | Advanced | Advanced | Advanced | Advanced | Custom |
Email Verification & Deliverability
Feature | Trial | Starter | Pro | Pro 20K | Pro 50K | Enterprise |
---|---|---|---|---|---|---|
Email Verifier | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
7-Tier Verification | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Greylisting Bypass | — | — | ✓ | ✓ | ✓ | ✓ |
Spam Score Check | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Domain Health | — | ✓ | ✓ | ✓ | ✓ | ✓ |
Campaign & Outreach Capabilities
Feature | Trial | Starter | Pro | Pro 20K | Pro 50K | Enterprise |
---|---|---|---|---|---|---|
Drip Campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Email Warm-up | 1 mailbox | 3 mailboxes | Unlimited | Unlimited | Unlimited | Unlimited |
Follow Ups | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
A/B Testing | — | — | ✓ | ✓ | ✓ | ✓ |
Behavioral Triggers | — | — | ✓ | ✓ | ✓ | ✓ |
LinkedIn Automation | — | $69/slot | $69/slot | $69/slot | $69/slot | Included |
CRM & Team Features
Feature | Trial | Starter | Pro | Pro 20K | Pro 50K | Enterprise |
---|---|---|---|---|---|---|
Sales CRM | Basic | Full | Full | Full | Full | Custom |
Built in CRM Pipelines | 10 stages | 50 stages | 100 stages | 100 stages | 100 stages | Unlimited |
Organize Contacts | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Unlimited Team Members | — | — | ✓ | ✓ | ✓ | ✓ |
Quota Sharing | — | — | ✓ | ✓ | ✓ | ✓ |
Integration & Support
Feature | Trial | Starter | Pro | Pro 20K | Pro 50K | Enterprise |
---|---|---|---|---|---|---|
CRM Systems Integration | — | ✓ | ✓ | ✓ | ✓ | ✓ |
Google Sheets | — | ✓ | ✓ | ✓ | ✓ | ✓ |
API Access | — | ✓ | ✓ | ✓ | ✓ | ✓ |
Data Export | — | ✓ | ✓ | ✓ | ✓ | ✓ |
Email Support | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Phone Support | — | — | — | — | — | ✓ |
What Add-ons Does Snov io Offer?
LinkedIn automation stands as the main add-on at $69 monthly per slot. Each slot connects one LinkedIn account and includes a location-based proxy, IP location switching, daily action limits, and message personalization for multichannel campaigns.
Other tools like API access, integrations with CRM systems, and data export come bundled in paid plans—they're not sold separately. The built-in CRM helps organize contacts without additional fees.
FAQ on Snov io Pricing
Is there a Snov io free trial?
Yes, Snov.io offers a free trial with up to 150 credits. Want more monthly credits for your email marketing? You'll need to jump on paid plans for 1,000+ credits per billing period.
How can I get a Snov io quote?
Head to their pricing page and pick from several pricing plans, or reach out to customer support for Enterprise pricing tailored to your business needs.
Does Snov io offer a free version?
Yes, the free plan stays active with 50 credits and 100 email recipients monthly. No credit card needed to start testing this outreach tool.
Is Snov io worth it?
That depends on your sales efforts. Most users appreciate the affordable pricing plans and comprehensive suite of features. The user friendly interface makes email sending easy. But heads up: extensive use can get pricey with their credit system, and unused credits impact value.
Does Snov io have monthly pricing?
Yes, all plans offer monthly pricing, though being billed annually provides 25% savings on your billing period.
What billing options does Snov io offer?
Snov io offers both monthly and annual billing, with identical tools and quotas at each tier. Annual billing cuts 25% off monthly rates while maintaining the same email deliverability features.
Can you cancel Snov io anytime?
Yes, cancel subscriptions anytime through customer support—but annual plans require upfront payment for the full billing period.
Does Snov io offer discounts?
Yes, look for Black Friday deals on annual plans. Plus, being billed annually always beats monthly by 25%, making their pricing structure more attractive for converting leads long-term.
Full enrich is the best Snov io Alternative
Why Full Enrich Stands Out Against Snov io?
Full Enrich runs waterfall enrichment through 15+ providers, hitting 80%+ find rates for emails and phone numbers. Unlike Snov.io's credit system, you only pay for successful finds—protecting your sender reputation.
Key Advantages:
Superior Find Rates: 85%+ email find rate beats Snov io's typical 65%
Waterfall Technology: Access top data vendors through one account, interface, and subscription
Phone Number Accuracy: Pay only for mobile numbers—landlines come free
No Credit Waste: Pay exclusively for found contacts, no unused credits
Team Access: Unlimited users included
Pricing Model: Full Enrich uses pay-per-successful-find instead of credits, typically saving teams 40-60% on outreach efforts while maintaining email deliverability.
Other Snov io Alternatives
While Snov.io delivers comprehensive lead generation tools, several alternatives bring different pricing models and features that might better suit your email marketing efforts.
Apollo io
Apollo.io brings data-first engagement with accurate B2B contacts, integrated CRM tools, and intelligence features for more sales. Plans start at $39 monthly with at least 3,000 exports and 300 mobile credits yearly, plus email support.
UpLead
UpLead delivers 95% data accuracy through combined human and machine-learning verification, keeping emails out of spam folders. Their easy to use interface includes native integrations with Google Sheets and other tools. Pricing starts at $74/month for 2,040 annual credits.
Lusha
Lusha provides go-to-market intelligence for sales teams and customer relationship management. Their comprehensive contact database leverages cutting-edge AI to help you reach your target audience and potential customers.
What You Need to Remember About Snov io Pricing
Snov io's pricing structure hinges on credit usage, LinkedIn automation needs, and team size. Plans start at $39/month, but realistic costs for most teams land between $89-237/month after factoring follow ups and bulk lead search requirements.
Key considerations:
Credits burn faster than expected (2 per verified lead)
LinkedIn automation adds $69/month per slot
Unused credits roll over monthly within your billing period
Annual billing saves 25% but requires an upfront payment
The credit system can drive unexpected expenses without careful management
Email finder extension included in all paid plans
For teams prioritizing valuable data accuracy and find rates, Full Enrich's waterfall enrichment typically delivers better value than Snov io's credit-based approach—especially for email verification at scale.
Ready to compare? Start with Full Enrich's superior data accuracy and transparent pricing, or test Snov io's free trial to explore their platform firsthand.
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