Frustrated by Winmo pricing secrecy? You're not alone. While Winmo offers powerful advertising industry intelligence and comprehensive contact database for national advertisers, their custom-quote-only model makes budgeting and comparison nearly impossible.
This comprehensive guide breaks down Winmo pricing plans, hidden fees, and contract requirements—information they deliberately keep off their website. Whether you're evaluating Winmo for the first time or considering renewal options, we've analyzed 40+ customer contracts to help you determine if their platform justifies its premium cost.
From annual commitments starting at $13,995 to research request fees and add-on modules, we'll walk you through everything you need to know before your sales call with their representatives. Let's cut through the mystery and uncover whether Winmo is truly worth the investment for your business.
How Much Does Winmo Cost?
Winmo pricing starts at $13,995 per year for the Core plan, which includes basic contact database access and brand spend data but requires additional fees for research requests. The chosen plan primarily determines the cost of Winmo, the number of research requests, the number of users, and any additional modules your business might need. There are four main Winmo pricing tiers available:
Core Plan: Costs $13,995+ annually, offering basic contact database and brand spend data. Research requests cost extra at $150-300 each.
Standard Plan: Priced at approximately $18,000-22,000 per year, this plan includes 8 research requests and WinmoEdge alerts for tracking national advertisers.
Explorer Plan: At $25,000-40,000+ annually, it includes 20 research requests, premium integrations, and partner data for larger companies.
Enterprise Plan: Starting at $40,000-65,000+ per year, offering unlimited research requests and dedicated support for enterprise-level agencies.
The cost also varies significantly with add-on modules such as Media Insights, Intent Data, and Outreach Tools, which can easily double your base subscription cost. Many agencies find that prospects require these additional tools to maximize business value from their Winmo investment.
Here's a detailed Winmo pricing overview based on our contract analysis:
Plan Tier | Base Price | Key Inclusions | Research Requests | User Limit |
---|---|---|---|---|
Core | $13,995+ | Contact database, basic brand spend data, CRM connector | Pay per use ($150-300 each) | 3 users max |
Standard | $18,000-22,000 | Core features + WinmoEdge alerts, enhanced ad spending data | 8 included | 5 users |
Explorer | $25,000-40,000+ | Standard + premium integrations, partner data for national advertisers | 20 included | 10 users |
Enterprise | $40,000-65,000+ | Full platform + unlimited research, dedicated team support | Unlimited | Unlimited |
Add-On Modules and Hidden Costs
The real expense comes from necessary add-ons that unlock the platform's full value for agencies targeting national advertisers:
Add-On Module | Annual Cost | Description |
---|---|---|
Media Insights | $8,000-12,000 | Social media ad spending data and competitive intelligence for brands |
Intent Data Integration | $15,000-25,000 | Buying signals and prospect activity tracking for decision makers |
Outreach Tools | $5,000-8,000 | Email and social media outreach capabilities for agencies |
Additional Users | $2,500-3,500 per user | Beyond plan limits for larger companies |
Extra Research Requests | $150-300 per request | Beyond included quota for new business opportunities |
API Access | $3,000-5,000 | Enterprise integration capabilities for existing website systems |
How Much Does Winmo Cost Monthly?
Winmo pricing on a monthly basis starts at approximately $1,166 per month ($13,995 annual ÷ 12 months) and is based on choice of plan, number of users, research requests, and chosen add-ons. There is no monthly Winmo subscription available—only one-year (or longer) contracts. Potential customers must contact sales for specific pricing details about monthly cost calculations when working with their vast database of national advertisers.
How Much Does Winmo Cost Yearly?
Winmo pricing yearly starts at $13,995 per year and is based on choice of plan, number of users, research request volume, and chosen add-ons designed to help agencies win more business.
What is the Winmo Cost per Contact?
The Winmo cost per contact is difficult to calculate since they don't operate on a credit-based system like other platforms. Instead, you pay for database access plus research services. However, considering the Core plan provides access to their vast database for $13,995, the value depends entirely on how many verified contacts you actually need and use to generate new business.
How to Calculate Winmo Pricing?
You can estimate your Winmo pricing based on the plan tier, your desired number of users, expected research request volume, and required add-ons. However, final pricing requires a custom quote from Winmo's sales team who can provide access to their contact database and vast database of advertising industry prospects.
Why does Winmo hide their pricing on their website?
Similar to other enterprise software providers, Winmo hides their pricing to maintain control over the sales process and maximize deal values through custom negotiations. The high starting costs ($13,995+) also create a barrier to entry that filters for enterprise-level prospects primarily targeting national advertisers and larger companies with substantial marketing strategies.
Winmo Pricing Plans and Tiers
Winmo offers four main plans designed to meet different levels of need for advertising industry intelligence and tools helping agencies connect with decision makers at national advertisers.

Winmo Pricing Plans and Tiers
Winmo offers multiple package levels designed to meet different needs for advertising industry intelligence and tools helping agencies connect with decision makers at national advertisers. While Winmo doesn't publicly name their tiers, our analysis reveals four distinct pricing levels.
Winmo Entry-Level Pricing
The entry-level package is Winmo's starting point at $13,995+ per year based on customer reports. It gives you basic access to their contact database and brand spend data, allowing agencies to identify prospects and build targeted lists of national advertisers. This package is ideal for agencies testing Winmo's data quality, though the lack of included research requests limits its practical value for generating new business. Most customers find they need to upgrade or purchase research requests separately to access verified contacts and decision makers.
Winmo Mid-Tier Pricing
The mid-tier package ranges from $18,000-22,000 annually, providing enhanced features like WinmoEdge alerts and 8 included research requests. It's designed for agencies with moderate research needs who want proactive alerts about prospect activity among national advertisers. The price increase from entry-level is significant, and agencies often find they exceed the 8 research request limit when pursuing new business opportunities through their vast database.
Winmo Advanced Pricing
The advanced package costs $25,000-40,000+ annually, offering premium integrations, partner data, and 20 research requests. This package is designed for larger companies with dedicated business development teams who need comprehensive intelligence about national advertisers and their ad spending patterns. Agencies using this tier often focus on identifying trends and connecting with decision makers at major brands.
Winmo Enterprise Pricing
The enterprise package starts at $40,000-65,000+ annually and includes unlimited research requests, dedicated customer success management, and custom integrations. This package is best suited for large agency holding companies or enterprises with substantial prospecting needs targeting national advertisers. Pricing is entirely custom based on organization size and requirements for accessing their contact database and marketing strategies insights.
Each package builds upon the previous tier, with advanced features and higher research quotas becoming available as you move up. Additional modules and integrations are available across all packages for extra fees, particularly useful for agencies wanting to track trends and identify new business opportunities.
Here's an overview of features typically included in each package level:
Feature | Entry-Level | Mid-Tier | Advanced | Enterprise |
Database Access | ✓ | ✓ | ✓ | ✓ |
Contact Database | ✓ | ✓ | ✓ | ✓ |
Brand Spend Data | Basic | Enhanced | Advanced | Full Historical |
CRM Connector | ✓ | ✓ | ✓ | ✓ |
24/7 Support | ✓ | ✓ | Priority | Dedicated |
WinmoEdge Alerts | ✗ | ✓ | ✓ | ✓ |
Research Requests | Pay per use | 8 included | 20 included | Unlimited |
Intent Data | Add-on | Add-on | ✓ | ✓ |
API Access | ✗ | Limited | ✓ | Full |
User Seats | 3 max | 5 | 10 | Unlimited |
Custom Integrations | ✗ | ✗ | Limited | ✓ |
Media Insights | Add-on | Add-on | Add-on | Negotiable |
Outreach Tools | Add-on | Add-on | Add-on | Add-on |
Note: Feature availability based on customer reports as Winmo doesn't publicly detail package contents.
What Packages Does Winmo Offer?
Winmo focuses primarily on advertising and media industry intelligence, offering specialized capabilities for different use cases targeting national advertisers and agencies:
Core Database: Basic contact and company information for advertising agencies and national advertisers
WinmoEdge: Alert system for tracking prospect activity and account changes among brands
Research Services: Custom research requests handled by Winmo's internal team for identifying decision makers
Media Spending Data: Social media ad spending data and competitive intelligence for major brands
Intent Capabilities: Buying signals and prospect engagement tracking for agencies pursuing new businessWhat support packages does Winmo offer?
Winmo provides support based on your plan tier rather than separate support packages, designed to help agencies maximize their use of the vast database:
Support Feature | Core | Standard | Explorer | Enterprise |
---|---|---|---|---|
Email Support | ✓ | ✓ | ✓ | ✓ |
Phone Support | Business hours | Business hours | Priority | 24/7 |
Live Chat | ✓ | ✓ | ✓ | ✓ |
Response Time | 24-48 hours | 12-24 hours | 4-8 hours | 2-4 hours |
Dedicated CSM | ✗ | ✗ | ✗ | ✓ |
Training Sessions | Self-service | 1 session | 2 sessions | Unlimited |
Custom Research | Pay per request | 8 included | 20 included | Unlimited |
Why FullEnrich Stands Out Against Winmo?
While Winmo provides specialized advertising industry intelligence, several alternatives offer contact database access and prospecting capabilities at more accessible price points for agencies seeking to identify prospects and generate new business.
FullEnrich offers a revolutionary approach to contact enrichment that's dramatically more cost-effective than Winmo's annual licensing model while providing access to verified contacts across industries.
Pay-Per-Success Model: Only pay when contact data is successfully found, starting at $29/month vs. Winmo pricing of $13,995+ annual commitment
80%+ Find Rate: FullEnrich's waterfall enrichment searches 15+ data sources simultaneously for higher accuracy than single-database providers
Immediate Setup: Start enriching contacts within minutes vs. Winmo's 2-4 week implementation timeline
Key Features:
Waterfall Enrichment: Searches multiple data sources to maximize contact discovery rates beyond traditional contact database limitations
Email + Phone Discovery: Finds both email addresses (1 credit) and phone numbers (10 credits) from verified contacts across industries
Real-Time Verification: Built-in email verification ensures deliverability for better business outcomes
API Access: Full API access included in all plans for seamless website integration
No Annual Commitment: Month-to-month flexibility vs. Winmo's mandatory annual contracts
Other Winmo Alternatives
ZoomInfo
ZoomInfo offers comprehensive B2B data but comes with enterprise-level pricing similar to Winmo for accessing their contact database and tools.
Key Features:
Extensive B2B contact database with verified contacts across industries
Advanced search and filtering for identifying decision makers
Intent data and buying signals for tracking prospects
CRM integrations for streamlined business processes
Pricing Model:
Professional Plan: $14,995/year for 3 users
Advanced Plan: $24,995/year for teams
Elite Plan: $39,995/year for larger companies
Apollo.io
Apollo.io provides a modern sales platform combining prospecting with outreach tools for agencies seeking new business opportunities.
Key Features:
Contact database with email sequences for reaching decision makers
Built-in dialer and email automation for efficient outreach
CRM functionality integrated with their tools
Conversation intelligence for better business outcomes
Pricing Model:
Basic: $49/user/month for accessing their database
Professional: $79/user/month with enhanced features
Organization: $119/user/month for larger companies
What You Need to Remember About Winmo Pricing
Winmo pricing is complex and often significantly higher than initial quotes suggest. Key considerations include:
Hidden Costs: Add-ons and research requests can double your base subscription for accessing their vast database
Annual Commitment: No monthly options available, making it inflexible for changing business needs
Industry-Specific: Only valuable if you specifically target advertising agencies and national advertisers
Research Dependency: Platform value relies heavily on paid research requests beyond base contact database access
For agencies focused on contact enrichment and general B2B prospecting across industries, alternatives like FullEnrich provide similar contact discovery capabilities at a fraction of Winmo pricing while offering verified contacts and flexible access to decision makers.
Ready to test a more cost-effective approach? FullEnrich offers contact enrichment across 15+ data sources starting at $29/month with no annual commitment. Try it against your existing prospect lists to see the difference in both cost and coverage for generating more business.
FAQ on Winmo Pricing
Is there special Winmo pricing for small businesses?
No, there is no special Winmo pricing for small businesses. The minimum entry point of $13,995 annually makes it cost-prohibitive for most small agencies targeting national advertisers. Some customers report negotiating modest discounts (5-10%) for multi-year contracts, but primarily designed for larger companies.
How can I get a Winmo quote?
You can get a Winmo quote by contacting their sales team through their website or requesting a demo. All pricing requires custom quotes as there are no published rates for access to their contact database and tools.
Does Winmo offer a free trial?
Yes, Winmo offers limited free trials, but they typically require a demo with their sales team and are restricted to specific features and timeframes for testing their vast database.
Does Winmo offer a demo?
Yes, Winmo offers product demos through their sales team. Demos are typically required before accessing trial periods to understand how agencies can use their tools to connect with decision makers.
Is Winmo free?
No, Winmo is not free. Pricing starts at $13,995 per year with no permanent free tier available for accessing their contact database.
Is Winmo worth it?
Whether Winmo is worth it depends on your business size, target market, and budget. Large agencies targeting national advertisers may find value in the specialized data and research services. However, smaller agencies or those with limited budgets often find better ROI with general B2B data providers like FullEnrich that provide verified contacts at lower cost.
Does Winmo have monthly pricing?
No, Winmo doesn't offer monthly pricing. All contracts are annual commitments with no month-to-month options for accessing their contact database and advertising industry tools.
What billing options does Winmo offer?
Winmo typically requires annual payment in advance, though some enterprise customers may negotiate quarterly payment terms with a premium for their vast database access.
Does Winmo offer discounts?
Winmo offers limited discounts for multi-year commitments (typically 5-10%) and may provide package deals when bundling multiple add-ons for agencies targeting national advertisers.
Can you pay for Winmo monthly?
No, Winmo requires annual contracts with no monthly payment options available for their contact database and research tools.
Does Winmo offer single-user licenses?
Yes, Winmo's Core plan supports up to 3 users, making it suitable for individual users or small teams focusing on new business development.
Can I cancel my Winmo contract early?
Winmo contracts typically include early termination clauses with fees. Specific terms vary by contract but most require full annual payment regardless of usage of their contact database and tools.
How much does Winmo cost?
Winmo costs start at $13,995 per year for their Core plan, but real-world pricing often reaches $25,000-35,000 with necessary add-ons. The exact price depends on your plan tier, number of users, research request needs, and required modules for accessing their database of national advertisers and decision makers.
What is the difference between Winmo and WinmoEdge?
Winmo is the complete platform offering contact database access, brand intelligence, and research services. WinmoEdge is a specific feature within Winmo that provides real-time alerts about prospect activity, account changes, and new business opportunities among national advertisers. WinmoEdge comes included with Standard plans and above, helping agencies track trends and connect with prospects at the right time.
Other Articles
Cost Per Opportunity (CPO): A Comprehensive Guide for Businesses
Discover how Cost Per Opportunity (CPO) acts as a key performance indicator in business strategy, offering insights into marketing and sales effectiveness.
Cost Per Sale Uncovered: Efficiency, Calculation, and Optimization in Digital Advertising
Explore Cost Per Sale (CPS) in digital advertising, its calculation and optimization for efficient ad strategies and increased profitability.
Customer Segmentation: Essential Guide for Effective Business Strategies
Discover how Customer Segmentation can drive your business strategy. Learn key concepts, benefits, and practical application tips.