A startup sales lead named Jake budgeted $1,000 for Wiza in 2024, figuring the $49/month "Starter" plan would cover his needs. Six months later, Jake's team blew past the included credits, incurred unexpected overage fees, and had to upgrade to an "unlimited" plan mid-year. The result? Over $1,500 spent – 50% more than planned.

Stories like Jake's are common. Many companies sign up for Wiza's LinkedIn prospecting tool expecting straightforward pricing, only to discover hidden limits and costs once their usage ramps up.

We analyzed dozens of reviews from G2, Capterra, and Reddit. This report delivers the actual pricing scenarios and hidden fees revealed. So you won't be caught off guard by Wiza pricing.

TLDR; Wiza Pricing Breakdown (2025)

Understanding exactly what you get at each Wiza pricing tier helps avoid surprises. Here's every plan, feature, and fee structure:

*Fair use limits apply (typically 10,000+ monthly exports)

Free Plan - $0/month

Perfect for: Testing Wiza's contact data quality before committing

What you get:

• 20 verified emails per month

• 5 phone numbers per month

• Chrome extension access

• Basic Wiza Prospect search

Key limitations:

• No CRM integrations – manual CSV exports only

• No team features or analytics

• Credits don't roll over month to month

• No phone support

The free version serves as an extended trial. You'll get access to Wiza's core functionality, but serious prospecting requires upgrading quickly due to the low credit limits.

Starter Plan - $49/month

Perfect for: Small teams with consistent but moderate prospecting needs

What you get:

• 100 email credits and 100 phone credits per month

• CRM integration (sync with Salesforce, HubSpot, etc.)

• Team Analytics dashboard for basic reporting

• Chrome extension and web platform access

• Email support

Overage fees:

• $0.15 per extra email beyond 100

• $0.35 per extra phone number beyond 100

Key catch: Credits do not roll over month to month – use them or lose them. Many users find 100 contacts isn't much – equivalent to just 1–2 moderate LinkedIn searches.

Growth Plan (Unlimited Email) - $83/month (annual) / $99 (monthly)

Perfect for: Individual power users doing serious LinkedIn prospecting

What you get:

• Unlimited verified emails (with fair use limits around 10,000/month)

• CRM integration and sync directly

• Team analytics for individual usage tracking

• Priority email support

• All chrome extension features

Phone numbers: $0.35 per lookup (not included in base plan)

Critical detail: The monthly version limits you to 500 emails/month, NOT unlimited. Annual commitment required for true unlimited access. As one CEO noted, "The monthly plan was quite expensive… I felt compelled to purchase the annual plan" to get the full unlimited access.

Pro Plan (Email+Phone) - $166/month (annual) / $199 (monthly)

Perfect for: Sales reps who need both email and phone data for mixed outreach campaigns

What you get:

• Unlimited verified emails

• Unlimited phone numbers

• All Growth plan features

• Enhanced priority support

• Advanced data fields and integrations

Fair use limits: Both versions include up to 30,000 exports per year (roughly 2,500/month average) in the fine print – essentially a fair-use cap. In practice, few hit that, but heavy users should be aware.

Enterprise Plan - Starting at $399/month

Perfect for: Teams of 3+ users requiring admin controls and higher usage limits

What you get:

• Multi-user management starting with 3 users (roughly ~$133/user)

• Unlimited emails and phone lookups across the team

• Higher pooled cap of 30,000 exports per month (shared)

• All features unlocked: CRM integrations, advanced team analytics

• Full Wiza Prospecting Platform (in-app search tool)

• CSV import to enrich LinkedIn profile URLs in bulk

• API access for custom integrations

• Dedicated Customer Success Manager

• Free admin/billing-only seat for managing the account

Scaling costs: The $399 for 3 users is just the entry point; larger teams negotiate pricing for additional seats (e.g. 5, 10, 50 users). Enterprise deals where effective per-seat cost drops to ~$100 at 20+ seats are common.

Wiza Key Features by Plan

Understanding which features are included at each pricing tier helps avoid upgrade surprises:

Core Prospecting Features

Integration & Team Features

Support Features

Hidden Costs and Fees You Need to Know

Credit Expiration Policy

Critical insight: Unused credits do NOT roll over between billing periods. This is a major source of customer frustration mentioned in reviews.

• Free plan: 20 emails expire monthly

• Starter: 100 credits expire monthly

• Annual plans: Credits expire yearly

• No exceptions: No rollover options available

Monthly vs Annual Plan Restrictions

The "unlimited" designation varies significantly by billing cycle:

• Annual "unlimited" plans: True unlimited within fair use limits (~10,000/month)

• Monthly "unlimited" plans: Often have hidden credit caps (Growth monthly = 500 emails)

• Annual commitment: Required to access true unlimited features

Overage Charges

• Starter Plan: $0.15 per extra email, $0.35 per extra phone

• Growth Plan: Phone numbers cost $0.35 each (not included)

• Enterprise: Custom contracts may include usage-based fees for extreme usage

Required Additional Costs

LinkedIn Sales Navigator: Wiza works best with LinkedIn Sales Navigator ($79-$149/month additional cost), which isn't included in any Wiza plan. This represents a significant additional expense many users overlook when calculating total cost.

Auto-Renewal and Contract Terms

• Enterprise contracts typically auto-renew annually

• 30-day cancellation notice required on most plans

• Some users report difficulty canceling: "Once you sign… automatic renewals and you won't hear from them unless they want more money"

• Multi-year contracts can lock in discounts but reduce flexibility

Why full enrich standout as a great Wizza alternative

Typical cost: $29-$79/month
Value proposition: Waterfall enrichment using multiple data sources for maximum coverage

FullEnrich takes a fundamentally different approach – instead of relying on one data source like Wiza, it checks multiple providers and returns the best available contact information.

FullEnrich's key advantages:

• Higher hit rates: By checking 15+ data sources, FullEnrich often finds contacts that Wiza misses

• Better phone coverage: Combines multiple phone databases for superior direct dial rates

• Transparent pricing: No hidden credit limits or overage fees

• Real-time verification: Checks email validity across multiple services

Cost comparison example:

• Wiza Growth Plan: $996/year for unlimited emails (with 10K monthly cap)

• FullEnrich Professional: $588/year for 20,000 verified contacts with better coverage

When FullEnrich wins: Teams prioritizing contact coverage and cost efficiency over brand recognition
When Wiza wins: Teams deeply integrated with LinkedIn Sales Navigator

Bottom Line about Wiza Pricing

Wiza pricing offers clear value for LinkedIn-focused prospecting teams, but it's not always the most cost-effective solution available. The complexity stems from trying to serve everyone from individual contributors to enterprise teams with a single product.

Key Decision Factors:

1. Understand your usage patterns before choosing a plan – track how many prospects you typically research monthly

2. Factor in the full tech stack cost – Wiza requires LinkedIn Sales Navigator ($79-$149/month) to reach its full potential

3. Consider alternatives like FullEnrich that might deliver better coverage and value for your specific needs

4. Negotiate enterprise deals – don't accept the first proposal for team plans

5. Monitor usage carefully in your first months to avoid bill shock from overages

For most B2B sales teams, FullEnrich's waterfall approach delivers superior contact coverage at half the cost of Wiza, making it the smarter choice for maximizing prospecting ROI. However, teams deeply integrated with LinkedIn Sales Navigator who prioritize seamless workflow over cost efficiency may still prefer Wiza.

The right choice depends on whether you prioritize LinkedIn integration convenience (Wiza) or maximum contact coverage and cost efficiency (FullEnrich).

Ready to compare options? Start with FullEnrich's free trial to see if their waterfall enrichment approach finds contacts that single-source tools miss, potentially delivering 40% better results at half the cost.

Frequently Asked Questions About Wiza Pricing

Is Wiza free to use?

Wiza offers a free version with 20 email credits and 5 phone credits per month. This allows testing the platform's data quality, but serious prospecting requires a paid plan due to the low credit limit.

How does WIZA work?

Wiza integrates with LinkedIn Sales Navigator through a chrome extension. When you run searches in Sales Navigator, Wiza finds and verifies email addresses for those prospects in real-time, then allows you to sync directly to your CRM or export to CSV.

Who uses Wiza?

Wiza serves sales development reps, account executives, marketing teams, and recruiters who prospect primarily on LinkedIn. The customer base spans startups to enterprise, with the sweet spot being 10-200 employee companies doing B2B sales.

Where does Wiza get its data?

Wiza sources contact information from public profiles, company websites, and proprietary databases. They verify emails in real-time using multiple validation services and only charge for deliverable addresses.

Do unused credits roll over to next month?

No, Wiza credits expire at the end of each billing period. Monthly plans lose unused credits each month, annual plans lose credits each year. This no-rollover policy is a common source of user frustration.

Can I cancel my Wiza subscription anytime?

Monthly plans can be cancelled with 30 days notice. Annual plans typically auto-renew unless cancelled 30 days before renewal date. Enterprise contracts may have longer commitment periods and specific cancellation terms.

What's the difference between monthly and annual unlimited plans?

Annual unlimited plans provide true unlimited usage within fair use limits (~10,000/month). Monthly "unlimited" plans often have hidden credit restrictions (e.g., 500 emails/month). Always confirm specific limits with Wiza sales before committing.

Does Wiza integrate with my CRM?

Wiza offers 40+ integrations including Salesforce, HubSpot, Pipedrive, and others. CRM integration is included in Starter plans and above. API access for custom integrations requires an Enterprise plan.