Running outbound with Owler feels like bringing a butter knife to a gunfight.

You've got company profiles but no verified contact data, crowdsourced revenue estimates that vary wildly from reality, and zero ability to build automated enrichment workflows for your revenue team.

While their free tier tempts budget-conscious companies globally, you quickly discover that knowing a company exists means nothing if you can't reach the decision makers inside it.

Here's what I took in consideration when when evaluating Owler alternatives: verified emails and mobile numbers (not estimates), API-first architecture for CRM integrations, transparent pay-per-success pricing, and multi-source waterfall enrichment that helps you identify and prioritize leads.

Let's dig into how FullEnrich and 8 other alternatives deliver what Owler can't for modern revenue teams. 👇

1. FullEnrich

We built FullEnrich to solve the exact problem Owler ignores: getting verified contact data from multiple sources to help sales and marketing professionals connect with their next customer.

While Owler shows you company profiles from crowdsourced submissions, FullEnrich queries 20+ premium data vendors simultaneously, delivering accurate contact information that enables informed decision making.

Who FullEnrich is Best For

RevOps teams at B2B companies (10-1000 employees) who need reliable contact enrichment to accelerate growth without enterprise pricing or annual contracts.

Key Features

• Waterfall enrichment across 20+ providers

• Triple-verified emails and phone numbers for accurate data

• Both personal and professional verified emails

• Bulk CSV uploads + real-time verification via API

• 3-month credit rollover

• Unlimited users on every plan

• CRM integration with Salesforce, HubSpot, Clay, and other major CRM platforms

Ease of Use

SDRs productive immediately—upload CSV, get enriched data back. RevOps teams report 30-minute setup for API integration. No training required for basic enrichment, enabling sales teams to focus on their core sales process.

Pricing

• Free plan: 50 credits

• Start – $29/month: 500 credits

• Pro – $55/month: 1,000 credits

• Scale – From $500/month: custom high-volume plan

• One-time – $299: 5,000 credits valid for 6 months

• No annual contracts required

• Pay only for successful enrichments

👉 Start free with 50 credits and unlock verified contacts today.

Pros and Cons

Why FullEnrich Over Owler

FullEnrich delivers what Owler fundamentally lacks: verified contact data that helps you identify target companies and reach decision makers. Our waterfall approach finds 3x more contacts than single-source providers, while triple verification ensures your emails actually deliver to prospects.

What Users Are Saying

G2 Rating: 4.8/5 on G2 (116 reviews)

FullEnrich is praised for its accurate contact data and ability to find details that other tools miss.

Thibault M., CEO, shared:

“The exceptional quality of the data provided by FullEnrich is unmatched. It finds the contact details that my other tools couldn't find.” (Source)

But some users note limitations with the Chrome extension.

Xavier B., Responsable Développement Commercial & Marketing, added:

“Extension is no longer available, so now you have to copy/paste the LinkedIn profile page URL into FullEnrich.” (Source)

Bottom Line

Waterfall enrichment beats single-source limitations every time—especially when that source is crowdsourced guesses that don't help sales teams connect with buyers.

👉 No more wasted credits. Try FullEnrich free with 50 enrichments.

2. ZoomInfo Sales

ZoomInfo Sales brings institutional-grade business intelligence with 321 million contacts across 104 million companies globally.

Where Owler crowdsources estimates, ZoomInfo verifies through multiple proprietary methods using machine learning, delivering the accuracy enterprise revenue teams demand for predictable revenue growth.

Who ZoomInfo Sales is Best For

Enterprise sales teams (500+ employees) with dedicated RevOps resources and budget for comprehensive data infrastructure to support their sales process.

Key Features

• Intent data and buying signals from 10,000+ sources
• Direct dial phone numbers with 85%+ accuracy for decision makers
• Organizational charts showing employee count and reporting structures
• Native Salesforce/HubSpot bi-directional sync for seamless integration
• ZoomInfo Copilot AI for automated prospecting
• Conversation intelligence with call recording and analytics

Ease of Use

Complex platform requiring 2-3 weeks for SDR adoption. RevOps teams report 30+ hours for initial setup and integration configuration across various industries.

Pricing

• Entry-level contracts: $15K–$25K/year

• Advanced/Enterprise tiers: $40K+ per year

• Contracts are annual, with custom pricing based on seats and data volume

Pros and Cons

Why ZoomInfo Sales Over Owler

ZoomInfo Sales delivers verified contacts with direct dials and intent data—capabilities that help marketing and sales teams prioritize leads based on buying signals. This comprehensive business intelligence goes far beyond Owler's basic company profiles.

What Users Are Saying

G2 Rating: 4.5/5 on G2 (8,803 reviews)

ZoomInfo is valued for its massive database and ability to surface new prospects.

Morgan S., Marketing Customer Development, shared:

“From employer branding to law firms, ZoomInfo has helped me gain access to thousands of prospects.” (Source)

However, others report issues with data accuracy and platform performance.

Boaz Y., Director of Marketing, added:

“Data accuracy is inconsistent. I’ve run into outdated company sizes, wrong locations, and records that lead to bounces - enough to slow campaigns and require manual re-verification.” (Source)

Bottom Line

ZoomInfo remains the enterprise standard for companies that can afford it, though many Owler alternatives offer better value.

3. Apollo.io

Apollo combines contact data (275 million records) with built-in engagement tools, essentially replacing both Owler and your outreach platform. Unlike Owler's passive company profiles, Apollo enables sales professionals to find leads and engage prospects immediately.

Who Apollo.io is Best For

Growing B2B companies (10-200 employees) wanting integrated data and engagement capabilities without enterprise pricing.

Key Features

• 275 million contacts with email/mobile data to help teams find leads
• Built-in email sequencing and dialer for the sales process
• CRM enrichment and data health monitoring
• Chrome extension for LinkedIn prospecting
• Buying signals and intent data (Professional+)
• Email verifier and domain search functionality

Ease of Use

SDRs productive within 2-3 days. The unified interface beats juggling Owler plus separate tools for marketing and sales teams.

Pricing

• Free plan – $0: 100 credits/month

• Basic – $59/user/month (annual $49): 2,500 credits, CRM sync

• Professional – $99/user/month (annual $79): 4,000 credits, advanced features

• Organization – $149/user/month (annual $119): 6,000 credits, international dialer

Pros and Cons

Why Apollo Over Owler

Apollo provides actual contact data plus the tools to use it, helping revenue teams connect with ideal customer profiles. While Owler shows you companies, Apollo helps you reach the decision makers inside them.

What Users Are Saying

G2 Rating: 4.7/5 on G2 (9,086 reviews)

Apollo.io is praised for combining a strong database with sequencing and outreach tools.

Gaurav S., Manager- International Sales, shared:

“Apollo.io stands out for its powerful lead database, highly customizable filters, and integrated outreach capabilities—all in one platform.” (Source)

But some users feel the platform can be overwhelming.

Itay D., President, Manager- International Sales, shared:

“The platform is a bit dense, tough to figure out how to derive all the value possible. Sometimes it struggles to get leads for smaller sized businesses.” (Source)

Bottom Line

Apollo's integrated approach makes it one of the strongest Owler competitors for teams wanting data plus engagement in one platform.

4. Crunchbase

Crunchbase owns the startup and funding intelligence space with verified data directly from companies and investors. Unlike Owler's crowdsourced revenue guesses, Crunchbase provides accurate funding transactions, investor details, and acquisition data that market researchers trust.

Who Crunchbase is Best For

VCs, corp dev teams, entrepreneurs, and sales teams tracking new business opportunities in various industries.

Key Features

• Real-time funding round notifications and transactions
• Investor and board member connections
• Acquisition and IPO tracking across sectors
• Industry trend analysis and insights
• Chrome extension for quick company lookups
• API access for integration with existing tools

Ease of Use

Intuitive search and filtering helps users identify target companies quickly. Most professionals productive immediately, though no contact data means you'll need another tool for enrichment.

Pricing

• Starter: $29/month/user (annual).

• Pro: $49/month/user.

• Enterprise with API: custom pricing ~$12,000/year.

Pros and Cons

Why Crunchbase Over Owler

For tracking business opportunities and funding intelligence, Crunchbase's verified data from the source beats Owler's community-generated estimates every time.

What Users Are Saying

4.4/5 on G2 (612 reviews). "Essential for tracking portfolio companies and identifying new investment opportunities" - Partner, venture capital firm.

Bottom Line

Crunchbase owns the funding data space—one of the best Owler alternatives for tracking transactions and growth signals.

5. Cognism: The GDPR-Compliant Intelligence Platform

Cognism brings European data excellence with GDPR-compliant processes that Owler's crowdsourced model can't match. With strong EMEA coverage and verified mobile numbers, it enables marketing and sales teams to expand globally while maintaining compliance.

Who Cognism is Best For

B2B teams selling into Europe or requiring stringent compliance standards for data processing across various industries.

Key Features

• GDPR and CCPA compliant data collection
• Diamond Data™ phone-verified contacts for accurate outreach
• 98% mobile number accuracy helping teams connect with prospects
• Intent data from Bombora partnership showing buying signals
• Unrestricted user seats for entire revenue teams
• Chrome extension for enrichment workflows

Ease of Use

Clean interface with powerful filtering capabilities. European data complexity handled elegantly for sales professionals operating globally.

Pricing

• Entry plans from ~$15,000/year

• Diamond Data® typically $25,000+/year

• Custom packages based on seats and markets

• Annual contracts only

Pros and Cons

Why Cognism Over Owler

Cognism provides verified European contact data with compliance documentation—critical capabilities for regulated sectors and EMEA expansion that Owler lacks.

What Users Are Saying

G2 Rating: 4.6/5 on G2 (1,107 reviews)

Cognism is recognized for its accurate contact data and compliance-first approach.

Andrea N., Sales Director, shared:

“What I like best about Cognism is the quality and compliance of their data.” (Source)

But some users feel the platform is expensive and contracts are restrictive.

Elwira Aleksandra G., International Business Development Manager, added:

“The platform is often considered expensive, with high upfront costs and a focus on long-term annual contracts.” (Source)

Bottom Line

For European markets, Cognism's compliance and data quality make it one of the strongest Owler competitors for international teams.

6. Clay: The Data Orchestration Platform for Technical Teams

Clay revolutionizes enrichment by aggregating 50+ data vendors into one platform, enabling sophisticated machine learning workflows.

Instead of Owler's single-source limitations, Clay lets technical teams build custom waterfall enrichment with conditional logic to identify ideal customer profiles.

Who Clay is Best For

Technical RevOps teams wanting to build sophisticated enrichment workflows with multiple data sources and advanced analytics.

Key Features

• 50+ integrated data providers enabling comprehensive coverage
• Custom enrichment waterfalls with machine learning
• AI-powered research agent for deep insights
• Conditional branching logic for complex workflows
• Native integrations with modern RevOps stack
• Credit pooling across vendors for efficiency

Ease of Use

Steep learning curve—expect 1-2 weeks to build proficiency. Powerful once mastered but requires technical expertise from users.

Pricing

• Starter: $349/month.

• Pro: $800/month.

• Enterprise: custom pricing based on usage and team size.

Pros and Cons

Why Clay Over Owler

Clay enables revenue teams to orchestrate multiple providers, building sophisticated workflows that help prioritize leads based on custom signals—capabilities Owler can't match.

What Users Are Saying

4.8/5 on G2 (165 reviews).

Clay is hands-down the most powerful data enrichment and outreach automation platform I've used. Its modular, spreadsheet-like interface is intuitive yet incredibly powerful. Gurunath J G2

"It's extremely useful and flexible but be prepared for the learning curve" Ted S. G2

Bottom Line

Among Owler alternatives, Clay offers ultimate control for teams with technical expertise wanting to build custom intelligence workflows.

7. UpLead: The Accuracy-First B2B Database

UpLead prioritizes data quality with 95% email deliverability guarantees and real-time verification. Where Owler users report accuracy issues with employee count and revenue data, UpLead backs their contact information with performance guarantees.

Who UpLead is Best For

SMBs needing reliable B2B contact data with strong deliverability for email campaigns targeting specific accounts.

Key Features

• 160+ million B2B contacts across millions of companies
• 95% data accuracy guarantee for contact information
• Real-time email verification preventing bounces
• 50+ search filters including technology and employee count
• Technology tracking for account intelligence
• Native CRM integration supporting the sales process

Ease of Use

Intuitive interface with excellent search capabilities helps marketers and sales professionals find prospects quickly. Most users productive within hours.

Pricing

• Essentials: $74/month (credits included)

• Plus: $149/month

• Professional: $299/month

• Enterprise: Custom pricing

Pros and Cons

Why UpLead Over Owler

UpLead delivers verified contacts with guarantees—actual data that drives success versus Owler's community-generated estimates.

What Users Are Saying

G2 rating: 4.7/5

“I find Uplead user interface intuitive making it easy to use for lead generation. Also, I've read great reviews online about data accuracy, around 95% I believe.” – Dionard D., Sales Development Representative(Source)

“I have had some numbers come back as non-working numbers.” – Andrea V., Director of Business Development (Source)

Bottom Line

UpLead's accuracy guarantee provides the confidence that crowdsourced Owler data never can for sales teams.

8. LinkedIn Sales Navigator: The Social Selling Intelligence Tool

Sales Navigator leverages LinkedIn's 850+ million professionals for social selling. While not a direct Owler replacement, it excels at warm outreach and relationship mapping that helps sales teams connect with buyers through trusted channels.

Who Sales Navigator is Best For

Sales professionals prioritizing relationship-based selling and warm introductions to accelerate their sales process.

Key Features

• Advanced LinkedIn search filters to find decision makers
• TeamLink for warm introductions through connections
• Account and lead recommendations based on ideal customer profiles
• CRM sync with activity tracking and integration
• InMail credits for direct messaging to prospects
• Real-time job change alerts and notifications

Ease of Use

If you use LinkedIn, you'll master Sales Navigator quickly. The platform enables sales teams to leverage their existing network effectively.

Pricing

• Core: $99/month

• Professional: $119/month

• Advanced: $149/month

• Advanced Plus: $179/month

Pros and Cons

Why Sales Navigator Over Owler

For social selling and relationship intelligence, Sales Navigator's real-time professional data and network insights beat Owler's static company profiles.

What Users Are Saying

G2 Rating: 4.3/5 on G2 (2,011 reviews)

LinkedIn Sales Navigator is often praised for its advanced search filters and up-to-date prospect data.

Vaibhav U., Sales Representative, shared:

"One thing to specially mention is it's wide variety of filters which helps me in reaching out to specific contacts and companies filtering out the non relevant ones." (Source)

However, some users feel it lacks deeper analytics and requires layering with external enrichment tools.

Aman S., Senior Business Development Associate, added:

"You cannot easily get the contact details of the users." (Source)

Bottom Line

Among Owler competitors, Sales Navigator solves different problems—focusing on relationships rather than raw business intelligence.

Why FullEnrich is the Best Among Owler Competitors

After evaluating these alternatives, here's why FullEnrich emerges as the optimal choice for revenue teams serious about data quality:

1. Waterfall Enrichment Excellence

We aggregate 15+ premium providers while Owler relies on crowdsourced guesses. This intelligent routing achieves 80%+ match rates, helping you find your next customer more efficiently.

2. Transparent, Flexible Pricing

Starting at $39/month with genuine monthly billing. Compare this to Owler's limited capabilities—we deliver actual contacts that drive predictable revenue growth.

3. Triple Email Verification

Every email goes through three validators before consuming credits, ensuring your outreach reaches real buyers and protects sender reputation.

4. Modern Integration Architecture

Built for today's RevOps stacks with native CRM integrations and API access that enables seamless workflows.

5. GDPR & CCPA Compliance

For global teams, compliance isn’t optional. FullEnrich provides audit-ready GDPR workflows and CCPA compliant data, giving RevOps leaders peace of mind and eliminating the risk of using scraped or non-compliant sources.

👉 No more wasted credits. Try FullEnrich free with 50 enrichments.

FAQs

Is Owler worth it for sales prospecting?

Owler's free tier provides basic company profiles, but without contact data, it's not effective for sales prospecting. Modern alternatives like FullEnrich deliver verified emails and phone numbers that sales teams need to connect with prospects and drive pipeline.

Is Owler a reliable source for business intelligence?

Owler relies on crowdsourced data, leading to accuracy issues with revenue and employee count estimates. Verified alternatives like ZoomInfo Sales or Crunchbase provide more reliable business intelligence from authenticated sources.

Who bought Owler and how does that affect the platform?

Owler was acquired by Meltwater in 2021, integrating it into their media intelligence platform. However, the core limitations remain—crowdsourced data and lack of contact information—making specialized Owler alternatives more suitable for revenue teams.