What this scenario does: When a new lead submits a Google Ads Lead Form Extension (instant webhook trigger), FullEnrich's Reverse Email Lookup identifies the person behind the personal email and returns their full B2B profile. This scenario has 2 modules — add a third to send the enriched data wherever you need.

Why Reverse Email Lookup? Google Ads Lead Forms capture personal emails (Gmail, Yahoo…). The Reverse Email Lookup (POST /v1/contact/reverse/email/bulk) takes that email and returns the full Person & Company profile — work email, phone, LinkedIn, company, job title. 1 credit per successful match.

1. Module 1 - Google Ads Lead Forms: Watch Lead Forms (instant)

Create a new scenario. Add the first module: search for Google Ads Lead Forms and select Watch Lead Forms. Connect your Google Ads account and create a webhook. This is an instant trigger — it fires immediately when a new lead submits the form. The output includes the lead's email, first_name, last_name, etc.

2. Filter - Is personal email

Between Module 1 and Module 2, add a filter to only run the reverse lookup on personal emails (and skip work emails that don't need it). Click the connector line between the two modules and set:

• Label: Is personal email

• Condition: {{1.email}} Matches pattern @(gmail|yahoo|hotmail|outlook|icloud|live|msn|aol|protonmail|gmx)\.

This saves credits by only sending personal emails through the Reverse Email Lookup. Work emails (e.g. @company.com) will be skipped.

3. Module 2 - FullEnrich: Universal (Reverse Email Lookup)

Click + and add the FullEnrich → Universal module. Connect your FullEnrich account. Configure:

• URL: /v1/contact/reverse/email/bulk

• Method: POST

• Headers: Key = Content-Type, Value = application/json

• Body (JSON):

{
  "name": "Google Ads Reverse Lookup",
  "datas": [
    {
      "input": {
        "email": "{{1.email}}"
      }
    }
  ]
}

{
  "name": "Google Ads Reverse Lookup",
  "datas": [
    {
      "input": {
        "email": "{{1.email}}"
      }
    }
  ]
}

{
  "name": "Google Ads Reverse Lookup",
  "datas": [
    {
      "input": {
        "email": "{{1.email}}"
      }
    }
  ]
}

{{1.email}} maps the lead's personal email from the Google Ads trigger. The FullEnrich connection handles authentication automatically.

4. Module 3 - Send enriched data to your destination (optional)

The blueprint only contains the trigger + lookup. Add a third module to send the results where you need them — for example:

• Google Sheets → Add a Row

• HubSpot / Salesforce / Pipedrive → Create or Update Contact

• Slack → Send a Message

Map the enrichment results from Module 2: most_probable_email, most_probable_phone, social_medias[].url, plus person & company profile fields.

5. Test and activate

Click Run once, then submit a test lead through your Google Ads Lead Form with a personal email (e.g. Gmail). Check that the filter passes and Module 2 returns the enriched B2B profile. Once confirmed, toggle the scenario ON. Since this is an instant trigger, it will fire immediately on every new lead.