So you're looking for AI sales tools to help your B2B team work smarter, not harder. Well, you're in the right place.

Here's the thing: McKinsey estimates that B2B companies using AI for sales can increase leads and appointments by more than 50%, reduce call time by 60-70%, and cut costs by 40-60%. Those are massive gains. 

I've spent the last few years working with B2B sales teams and testing every AI tool I could get my hands on. In this guide, I'm breaking down the 15 best AI sales tools across different categories, from prospecting and data enrichment to AI SDRs, outreach automation, and email personalization.

Let's dig in 👇 

What are AI sales tools?

AI sales tools are software platforms that use artificial intelligence to automate repetitive sales tasks, generate actionable insights, and personalize outreach at scale. Think of them as your sales team's secret weapon for doing more with less.

These tools fall into four main categories:

• Prospecting and data enrichment: Tools that find and verify contact information

• AI SDR and outbound automation: Platforms that act as virtual sales reps

• Sales engagement: Software for automated multi-channel sequences

• AI email writing and personalization: Tools that help craft better outreach

By 2025, Gartner predicts that 75% of B2B sales organizations will augment traditional sales playbooks with AI-guided selling solutions. If you're not on board yet, now's the time.

Why B2B sales teams need AI-powered tools

Let's be real: sales is tough. Your reps are drowning in manual tasks when they should be closing deals. Here's how AI tools change the game.

Increase prospecting productivity

Salesforce's State of Sales research found that 81% of sales reps say AI helps them reduce manual tasks. That's huge.

AI automates the tedious research and data entry work that eats up your reps' time. Instead of spending hours on LinkedIn or manually updating spreadsheets, they can focus on what they're actually good at: building relationships and closing deals.

Improve data accuracy and coverage

IBM estimates the cost of poor data quality to U.S. businesses at $3.1 trillion annually. That's not a typo: trillion with a T.

AI tools aggregate data from multiple sources to reduce bounce rates and find more valid contacts. This is where waterfall enrichment comes in. Instead of relying on a single data provider, platforms query multiple vendors sequentially until they find the best data for each contact.

Scale personalized outreach

Personalized emails with relevant context see 2-3x higher reply rates than generic mass emails. But personalizing at scale used to be impossible.

AI enables tailored messaging for each prospect without the manual effort. You can reference their industry, company size, tech stack, and role challenges, all pulled automatically from enriched data.

Automate CRM updates and data entry

Nothing kills sales productivity faster than manual CRM updates. AI tools sync automatically with your CRM to eliminate manual logging, keeping pipelines accurate without the busywork.

High-performing teams are significantly more likely to be using AI for lead scoring, forecasting, and next-best action recommendations. It's not magic. It's just smart automation.

14 best AI sales tools for 2026

Here's my breakdown of the best AI sales tools right now:

1. FullEnrich (best for B2B data enrichment)

2. ZoomInfo (best for enterprise B2B database)

3. Artisan (best AI SDR for full automation)

4. Luru (best for buying signal intelligence)

5. Outreach.io (best enterprise sales engagement)

6. Apollo.io (best all-in-one prospecting platform)

7. HubSpot Sales Hub (best AI-powered CRM)

8. Lavender (best for email coaching)

9. Regie.ai (best for sequence generation)

10. Copy.ai (best for sales content at scale)

11. Crystal (best for personality-based selling)

12. Lindy (best for workflow automation)

13. Perplexity (best for sales research)

14. Intercom (best for inbound lead qualification)

Let's go over each one in depth.

Best AI prospecting tools for B2B data enrichment

These data enrichment tools help you find and enrich contact data, which is the foundation of any successful sales operation. Without accurate data, every other tool in your stack underperforms.

1. FullEnrich

Category: B2B Data Enrichment
Best for: Teams needing maximum contact coverage
Ease of use: Beginner to Intermediate
Pricing: Credit-based (1 credit per email, 10 credits per mobile phone)

FullEnrich takes a fundamentally different approach to B2B data enrichment.

Instead of relying on a single database like most providers, it uses waterfall enrichment technology that queries 20+ premium data vendors sequentially until it finds the best contact information for each prospect.

Here's why that matters: no single data provider has complete coverage. One vendor might have great data for tech companies but gaps in manufacturing.

Another might excel in the US but struggle with European contacts. By aggregating multiple sources, FullEnrich delivers significantly higher find rates than traditional single-source tools.

How FullEnrich works

The platform offers multiple ways to enrich your data. You can do manual enrichment by inputting a LinkedIn Profile URL, first name, last name, and company domain directly into the interface.

For bulk operations, you can upload CSV or Excel files and enrich based on contact name, company, or LinkedIn Profile URL. The platform also offers a robust API for programmatic enrichment, which means you can embed FullEnrich directly into your existing workflows and applications.

👉 Want to try waterfall enrichment in action ? Try it yourself with 50 free leads.

Key features

• Triple email verification to minimize bounce rates and protect your sender reputation

• Mobile phone focus for direct dial connections that actually get answered

• LinkedIn integration that significantly improves match rates

• Advanced list builder with detailed filtering by job title, location, industry, funding, technology used, and company headcount

• Extensive integrations with workflow tools like Zapier, Make, Clay, Cargo, and n8n

• CRM and outreach integrations with LaGrowthMachine, Reply.io, GoHighLevel, Saleshandy, and Snov.io

Pricing

FullEnrich uses a credit-based model that aligns cost with value:

• Work Email: 1 credit per email

• Mobile Phone: 10 credits per phone

• Phone & Email: 10 credits per phone, 1 credit per email

• Free plan: 5O credits 

• Starter: $29/m for 500 credits

• Pro: $55/m for 1000 credits 

• Scale: from $500/M with custom credits

You only pay when FullEnrich successfully finds the data you need. No wasted spend on empty results.

👉 Stop overpaying for bad data and start with 50 free credits 

FullEnrich rating and reviews

FullEnrich has been gaining traction among RevOps teams and agencies who need higher coverage than single-source providers can deliver. Users consistently highlight the waterfall approach as a game-changer for hard-to-find contacts. With a solid G2 rating: 4.8/5

BIf your current data provider isn't giving you the coverage you need, FullEnrich's multi-vendor approach is worth testing. The waterfall enrichment model solves the fundamental problem with single-source databases: incomplete data. Start with their free trial to test coverage on your specific target market.

👉 Sign up for 50 free credits - No credit card required

2. ZoomInfo

Category: Enterprise B2B Database
Best for: Large organizations with substantial budgets
Ease of use: Intermediate to Advanced
Pricing: Custom (typically $15,000+ annually)

ZoomInfo is the 800-pound gorilla of B2B data. They've built one of the largest business contact databases through a combination of data partnerships, web scraping, and contributor networks. If you've been in B2B sales for more than five minutes, you've probably heard of them.

The platform goes beyond just contact data. ZoomInfo has evolved into a full go-to-market intelligence platform with intent data, website visitor tracking, and conversation intelligence features.

How ZoomInfo works

At its core, ZoomInfo maintains a massive database of business contacts and companies. You can search by firmographics like industry, company size, revenue, and location, plus filter by job titles, departments, and seniority levels. The platform continuously updates this data through various collection methods.

What sets ZoomInfo apart is the intent data layer. They track signals across the web to identify which companies are actively researching solutions like yours. This helps you time your outreach for when prospects are actually in-market.

Key features

• Massive B2B database with hundreds of millions of contacts and companies

• Intent data signals showing which companies are actively researching solutions

• Advanced search filters for building highly targeted prospect lists

• Website visitor identification to see which companies are hitting your site

• Native integrations with Salesforce, HubSpot, and major sales tools

• Conversation intelligence through their Chorus acquisition

• Workflow automation for routing and enrichment triggers

Pricing

ZoomInfo doesn't publish pricing publicly because everything is custom-quoted based on your needs. That said, here's what you can typically expect from zoominfo's costs:

• Entry-level packages start around $15,000 per year

• Mid-tier packages with more seats and features run $25,000-$50,000 annually

• Enterprise deals can exceed $100,000 per year

You'll also need to factor in implementation costs and the time investment to get your team fully trained on the platform.

ZoomInfo rating and reviews

Here's what users rate ZoomInfo on third-party review sites:

• G2: 4.4 out of 5 stars (from 8,400+ reviews)

• Capterra: 4.1 out of 5 stars (from 280+ reviews)

Common praise focuses on the database size and intent data. Common complaints center on pricing, data accuracy issues, and aggressive sales tactics.

ZoomInfo is powerful but pricey. If you're an enterprise team with budget to spare and need a comprehensive GTM platform, it's a solid choice. Smaller teams or those focused purely on enrichment should look at more cost-effective alternatives like FullEnrich that can deliver better coverage through waterfall enrichment at a fraction of the cost.

AI SDR and outbound automation tools

These tools go beyond simple sequencing. They act as virtual SDRs that can research prospects, write personalized messages, and even book meetings autonomously.

3. Artisan

Category: AI SDR
Best for: Teams wanting a virtual SDR to automate prospecting and follow-ups
Ease of use: Intermediate
Pricing: Quote-based, positioned as higher-tier

Artisan is one of the most ambitious AI sales tools on the market. Instead of just helping your reps write better emails, it aims to replace the SDR function entirely with an AI agent named Ava. She runs outbound campaigns across email and LinkedIn, writes and sends personalized messages, books meetings, and handles multi-step follow-up sequences.

Think of it as hiring an SDR who works 24/7, never calls in sick, and can handle thousands of prospects simultaneously.

How Artisan works

Artisan's AI SDR integrates with data sources like Apollo and Clay to pull prospect information, then crafts personalized outreach based on that data. The AI handles the entire outbound workflow: researching the prospect, writing the initial message, sending it at the optimal time, and managing follow-up sequences based on engagement.

When a prospect responds positively, Artisan can handle the back-and-forth conversation to book a meeting directly on your calendar. The system learns from what works and continuously optimizes messaging and timing.

Key features

• Autonomous outbound campaigns across email and LinkedIn without human intervention

• AI-written personalization based on prospect data, company news, and trigger events

• Multi-step sequence management with intelligent follow-up timing

• Meeting booking directly from AI conversations

• Integration with data sources like Apollo, Clay, and major CRMs

• Performance analytics showing what's working and what's not

• Human handoff when conversations need a real person

Pricing

Artisan uses quote-based pricing that's typically calculated per seat. Given the value proposition of replacing SDR headcount, they position themselves at a premium price point. Expect to pay significantly more than basic email tools, but potentially less than the fully-loaded cost of human SDRs (salary + benefits + management overhead + tools).

You'll need to speak with their sales team to get specific numbers based on your use case and volume requirements.

Artisan rating and reviews

As a newer entrant in the AI SDR space, Artisan has been generating buzz among early adopters. Users highlight the time savings and ability to scale outbound without adding headcount. The main concerns center on message quality compared to well-trained human SDRs and the learning curve to get the AI performing optimally.

Artisan represents the cutting edge of AI sales automation. If you're open to letting AI handle your outbound prospecting end-to-end and have the budget to invest, it's worth evaluating. Just go in with realistic expectations: the AI needs good data and proper training to perform well.

4. Luru

Category: Buying Signal Intelligence
Best for: RevOps and outbound teams that want to work only in-market accounts
Ease of use: Intermediate
Pricing: SaaS subscription, team-based

Luru focuses on a specific problem: helping you find accounts that are actually ready to buy. Instead of mass messaging everyone in your TAM, Luru surfaces buying signals like hiring patterns, funding announcements, and technology changes so you can prioritize the accounts most likely to convert.

It's used more for signal intelligence than mass messaging, which makes it a great complement to other outreach tools in your stack.

How Luru works

Luru continuously monitors your target accounts for relevant signals: new leadership hires, funding rounds, technology adoptions, job postings that indicate growth, and other triggers that suggest buying intent. When signals fire, Luru can prioritize those accounts in your workflow and even trigger automated outreach sequences.

The philosophy is simple: instead of treating all prospects equally, focus your energy on the ones showing active buying behavior. This dramatically improves efficiency and response rates.

Key features

• Buying signal detection across hiring, funding, tech changes, and more

• Account prioritization based on signal strength and recency

• Workflow triggers that kick off outreach when signals fire

• CRM integration to keep your pipeline updated with signal data

• Team collaboration features for coordinating on hot accounts

• Real-time monitoring of your target account list

Pricing

Luru uses SaaS subscription pricing, typically structured by team size. Contact their sales team for specific pricing based on your account volume and seat requirements.

Luru rating and reviews

Luru has found traction among RevOps teams and sales leaders who understand the value of timing in outbound. Users appreciate the shift from volume-based to signal-based prospecting. The main consideration is that Luru works best as part of a broader stack rather than a standalone solution.

Bottom line: If your team is tired of spraying and praying, Luru's signal-based approach offers a smarter way to prioritize outbound efforts. It won't replace your data enrichment or outreach tools, but it will help you point them at the right accounts at the right time.

Top AI sales engagement platforms

These platforms handle the execution of your outreach: multi-channel sequences, cadence management, and engagement tracking.

5. Outreach.io

Category: Enterprise Sales Engagement
Best for: Structured SDR/AE teams needing mature cadences, reporting, and coaching
Ease of use: Intermediate to Advanced
Pricing: Per-user licensing, typically $100+/user/month

Outreach.io is the enterprise standard for sales engagement. When large B2B companies need to orchestrate multi-channel cadences at scale with serious analytics and coaching capabilities, Outreach is usually on the shortlist.

The platform has evolved well beyond basic email sequences. It now includes AI-driven insights on sequence performance, revenue forecasting, conversation intelligence, and rep coaching tools.

How Outreach.io works

At its core, Outreach manages multi-channel cadences across email, phone, LinkedIn, and SMS. You build sequences that automatically move prospects through touch patterns based on their engagement (or lack thereof).

The AI layer analyzes what's working across your sequences and provides recommendations for optimization. It can predict which deals are at risk, suggest next best actions, and help managers identify coaching opportunities based on rep performance data.

Key features

• Multi-channel sequences orchestrating email, calls, LinkedIn, and SMS

• AI-driven sequence optimization recommending what to test and change

• Revenue forecasting with deal-level predictions

• Conversation intelligence analyzing calls and meetings

• Rep coaching tools identifying performance patterns

• Deep Salesforce integration syncing all activity automatically

• Advanced analytics with team and individual dashboards

Pricing

Outreach uses per-user licensing with pricing typically starting around $100/user/month for basic packages. Enterprise deals with full feature access often run $130-150/user/month or higher.

Implementation, training, and ongoing support add to the total cost. Budget for a meaningful investment in change management to get full value from the platform.

Outreach.io rating and reviews

Here's what third-party review sites say about Outreach:

• G2: 4.3 out of 5 stars (from 3,400+ reviews)

• Capterra: 4.4 out of 5 stars (from 290+ reviews)

Users praise the depth of features and analytics. Common complaints include the learning curve, cost, and occasional performance issues.

Bottom line: If you're running an enterprise sales org with budget and resources to invest, Outreach is the gold standard for sales engagement. Smaller teams or those just getting started with outbound should look at more accessible options first.

6. Apollo.io

Category: All-in-One Prospecting + Engagement
Best for: Teams that want lead data, enrichment, and outbound cadences in a single stack
Ease of use: Beginner to Intermediate
Pricing: Free tier available, paid plans from $49/user/month

Apollo has become the darling of startups and SMBs by combining a solid B2B database with built-in engagement tools. Instead of juggling separate data and outreach platforms, you get everything in one place.

The platform has a generous free tier that makes it accessible for teams just getting started, and the paid plans remain affordable compared to enterprise alternatives.

How Apollo.io works

Apollo maintains a database of 275M+ contacts that you can search and filter. Once you've built a list, you can enrich those contacts with additional data points and immediately drop them into multi-step email sequences, all without leaving the platform.

The Apollo AI assistant helps with research, email drafting, and prioritization. It's not a full AI SDR like Artisan, but it does make the manual work significantly faster.

Key features

• Large B2B database with 275M+ contacts

• Built-in email sequencing with multi-step automation

• AI assistant for research and email drafting

• LinkedIn integration via Chrome extension

• Lead scoring to prioritize best-fit prospects

• Intent signals for timing outreach

• CRM integrations with Salesforce, HubSpot, and more

• Generous free tier for testing and small teams

Pricing

Apollo's pricing is refreshingly straightforward:

• Free: $0/month with limited credits and features

• Basic: $49/user/month with more credits and sequences

• Professional: $79/user/month with advanced features

• Organization: $119/user/month with enterprise capabilities

Annual billing provides significant discounts. The free tier is genuinely useful for testing whether Apollo works for your use case.

Apollo.io rating and reviews

Here's what users say on third-party review sites:

• G2: 4.8 out of 5 stars (from 7,100+ reviews)

• Capterra: 4.6 out of 5 stars (from 340+ reviews)

Apollo consistently ranks among the top-rated sales tools. Users love the value for money and all-in-one convenience. Data quality concerns are the most common criticism.

Bottom line: Apollo is hard to beat for the price. It's not perfect, but for teams that want data and outreach without juggling multiple tools and vendors, it's an excellent choice. Pair it with a dedicated enrichment tool like FullEnrich for contacts where Apollo's coverage falls short.

7. HubSpot Sales Hub

Category: AI-Powered CRM
Best for: Organizations already in HubSpot ecosystem wanting native AI for pipeline management
Ease of use: Beginner to Intermediate
Pricing: Free CRM, Sales Hub from $45/month

HubSpot has steadily added AI capabilities to their Sales Hub, making it a compelling option for teams that want their sales AI embedded directly in their CRM. If you're already using HubSpot for marketing or service, adding Sales Hub keeps everything in one ecosystem.

The platform is known for strong dashboards, ease of use, and tight integration across the HubSpot suite.

How HubSpot Sales Hub works

Sales Hub lives inside HubSpot CRM and adds sales-specific features: email sequences, meeting scheduling, pipeline management, and reporting. The AI features help with email suggestions, deal forecasting, task automation, and follow-up reminders.

For larger teams, the enterprise tier adds conversation intelligence, predictive lead scoring, and advanced automation capabilities.

Key features

• AI email suggestions helping reps write better outreach

• Deal forecasting with AI-powered predictions

• Task automation reducing manual admin work

• Conversation intelligence on higher tiers

• Pipeline management with visual deal tracking

• Meeting scheduler eliminating booking friction

• Seamless marketing integration for aligned GTM

Pricing

HubSpot offers a genuinely useful free CRM, with Sales Hub adding paid functionality:

• Free CRM: $0 forever with basic features

• Starter: $45/month for essential sales tools

• Professional: $450/month for automation and reporting

• Enterprise: $1,200/month for advanced AI and customization

Per-seat pricing applies at Professional and Enterprise tiers, which can add up quickly for larger teams.

HubSpot Sales Hub rating and reviews

Here's what review sites say about HubSpot Sales Hub:

• G2: 4.4 out of 5 stars (from 11,200+ reviews)

• Capterra: 4.5 out of 5 stars (from 4,100+ reviews)

Users appreciate the ease of use and marketing integration. Criticism often focuses on pricing at scale and feature limitations compared to specialized tools.

Bottom line: If you're already in the HubSpot ecosystem, Sales Hub is the natural choice for adding AI-powered sales capabilities. The free CRM lets you test before committing, and the marketing integration is hard to match elsewhere.

AI email writing and personalization tools

These tools help your reps write better emails that actually get responses.

8. Lavender

Category: Email Coaching
Best for: Teams that still write their own emails but want AI feedback to increase reply rates
Ease of use: Beginner
Pricing: Individual and team plans, typically in tens of dollars per user/month

Lavender is like having an email coach looking over your shoulder as you write. It provides real-time feedback on your cold emails: tone, length, clarity, personalization, and overall effectiveness. The tool scores your email before you send it and suggests specific improvements.

On Reddit, Lavender consistently gets praised by SDRs as one of the most practical AI sales tools. It doesn't replace the rep, it makes them better.

How Lavender works

Lavender integrates with your email client (Gmail, Outlook) and activates when you're composing messages. As you write, it analyzes your email in real-time and provides a score along with specific suggestions.

The AI looks at factors proven to impact reply rates: subject line effectiveness, email length, reading level, personalization, spam trigger words, and mobile readability. It also pulls prospect data to suggest personalization opportunities you might have missed.

Key features

• Real-time email scoring as you write

• Specific improvement suggestions for each email

• Personalization recommendations based on prospect data

• Tone and clarity analysis ensuring messages land well

• Subject line optimization improving open rates

• Mobile preview showing how emails render on phones

• Team analytics for managers to identify coaching opportunities

Pricing

Lavender offers individual and team plans:

• Basic: Free with limited features

• Starter: $29/month for individuals

• Team plans: Custom pricing based on seats

The ROI is straightforward: if Lavender improves your reply rates even marginally, the cost pays for itself quickly.

Lavender rating and reviews

Here's what users say about Lavender:

• G2: 4.9 out of 5 stars (from 100+ reviews)

• Capterra: 4.9 out of 5 stars (from 20+ reviews)

The consistently high ratings reflect genuine user enthusiasm. SDRs particularly appreciate the practical, actionable nature of the feedback.

Bottom line: If your team writes their own cold emails (versus fully AI-generated), Lavender is one of the highest-ROI tools you can implement. It makes good reps better and provides a training mechanism that works in the flow of work.

9. Regie.ai

Category: Sequence Generation
Best for: GTM teams that want a fast way to build and iterate high-quality sequences at scale
Ease of use: Intermediate
Pricing: SaaS subscriptions, tiers by seat and usage

Regie.ai focuses on generating full outbound sequences and cadences. Instead of coaching individual emails like Lavender, Regie builds entire multi-step campaigns with persona and industry-specific copy.

The platform integrates with tools like Outreach and Salesloft, so you can generate sequences in Regie and execute them in your existing engagement platform.

How Regie.ai works

You provide Regie with information about your product, target personas, and value propositions. The AI then generates complete email sequences including initial outreach, follow-ups, and break-up messages.

You can customize by persona (VP Sales vs. Marketing Manager) or by industry (SaaS vs. healthcare) to ensure messaging resonates with different segments. The AI learns from what performs well and continuously improves recommendations.

Key features

• Full sequence generation with multiple touchpoints

• Persona-specific copy tailored to different buyers

• Industry customization for relevant messaging

• Integration with Outreach and Salesloft for execution

• A/B testing recommendations to improve performance

• Content library for approved messaging and templates

• Analytics showing what's working across campaigns

Pricing

Regie.ai uses SaaS subscription pricing based on team size and usage volume. Contact their sales team for specific pricing tailored to your needs.

Regie.ai rating and reviews

Here's what review sites say:

• G2: 4.7 out of 5 stars (from 300+ reviews)

• Capterra: 4.6 out of 5 stars (from 30+ reviews)

Users appreciate the speed of sequence creation and the ability to scale content across personas and industries.

Bottom line: If your team spends significant time building and iterating on email sequences, Regie.ai can dramatically accelerate that process. The output still benefits from human review, but it gives you a strong starting point rather than a blank page.

10. Copy.ai

Category: AI Content Platform
Best for: Marketing-heavy or founder-led sales motions that require lots of written content
Ease of use: Beginner
Pricing: Free/low-tier plans available, higher tiers for teams

Copy.ai is a general-purpose AI content platform that's widely used for sales emails, LinkedIn posts, ads, and blog content. It's more versatile than sales-specific tools, making it valuable for teams that need varied content beyond just cold email.

The platform integrates via Zapier and other tools for workflow automation, and it's particularly popular among smaller teams and founders who wear multiple hats.

How Copy.ai works

You select a content type (cold email, LinkedIn message, follow-up email, etc.), provide some context about your product and audience, and Copy.ai generates multiple variations for you to choose from and edit.

The AI has been trained on high-performing sales and marketing content, so the output tends to follow proven patterns and frameworks. You can save templates and brand voice guidelines to ensure consistency.

Key features

• Multiple content types from emails to social posts to ads

• Template library with proven frameworks

• Brand voice customization for consistent messaging

• Multiple output variations to choose from

• Workflow integration via Zapier and API

• Team collaboration features on higher tiers

• Generous free tier for light usage

Pricing

Copy.ai offers accessible pricing:

• Free: $0/month with limited words

• Starter: $36/month for individuals

• Advanced: $186/month for teams

• Enterprise: Custom pricing

The free tier is useful for testing whether Copy.ai fits your workflow.

Copy.ai rating and reviews

Here's what users say:

• G2: 4.7 out of 5 stars (from 180+ reviews)

• Capterra: 4.5 out of 5 stars (from 60+ reviews)

Users appreciate the versatility and ease of use. The main criticism is that output can feel generic without careful prompting.

Bottom line: Copy.ai is best for teams that need varied content beyond cold email, whether that's LinkedIn posts, blog content, or ad copy. For pure sales outreach, more specialized tools like Lavender or Regie.ai may deliver better results.

11. Crystal

Category: Personality AI
Best for: Reps doing targeted outreach who want guidance on how to phrase messages for specific personas
Ease of use: Beginner to Intermediate
Pricing: Per-seat subscriptions, business plans for teams

Crystal does something unique: it uses personality AI to analyze prospects and suggest how to communicate with them. Based on LinkedIn profiles and other data, Crystal predicts a prospect's DISC personality type and recommends messaging style, tone, and talk tracks tailored to that individual.

If you've ever wished you knew more about how to approach a specific prospect, Crystal provides that insight at scale.

How Crystal works

Crystal analyzes publicly available information about prospects, particularly LinkedIn profiles, to predict their personality type using the DISC framework. It then provides specific guidance on how to communicate with that person.

For example, Crystal might tell you that a prospect is a "D" personality who values directness and results, suggesting you lead with outcomes rather than relationship-building. Or it might identify a "S" personality who prefers a warmer, more collaborative approach.

Key features

• Personality predictions based on DISC framework

• Communication recommendations tailored to each prospect

• Email suggestions for different personality types

• Meeting prep guidance on how to run calls effectively

• Chrome extension for LinkedIn integration

• Team profiles for understanding colleagues too

• CRM integrations to embed insights in workflows

Pricing

Crystal uses per-seat subscription pricing:

• Free: Limited profile views

• Premium: $49/month for individuals

• Business: Custom pricing for teams

The value depends heavily on your sales motion. High-touch, relationship-driven sales benefit most.

Crystal rating and reviews

Here's what review sites say:

• G2: 4.6 out of 5 stars (from 350+ reviews)

• Capterra: 4.5 out of 5 stars (from 30+ reviews)

Users find the personality insights genuinely useful for tailoring their approach. Skeptics question the accuracy of predictions based on limited data.

Bottom line: Crystal offers differentiated value for reps doing targeted, high-touch outreach. If your sales motion involves meaningful research on each prospect and personalized communication, the personality insights can give you an edge. For high-volume automated outbound, look elsewhere.

AI assistants and workflow orchestration

These tools help you automate workflows, research prospects, and qualify leads.

12. Lindy

Category: AI Operations Assistant
Best for: RevOps or sales leaders wanting to glue together multiple tools with an AI layer
Ease of use: Intermediate to Advanced
Pricing: Tiered SaaS model by usage and seats

Lindy is a general-purpose AI operations assistant that can automate workflows across your entire tech stack. For sales teams, that means automating lead routing, task creation, follow-up sequences, CRM updates, and cross-tool orchestration.

Think of Lindy as an intelligent layer that sits on top of your existing tools and makes them work together seamlessly.

How Lindy works

You define workflows in Lindy using natural language or a visual builder. The AI can monitor triggers across connected tools (new lead in CRM, email received, meeting booked) and take automated actions in response (create task, update field, send Slack message, trigger sequence).

For example, you could set up Lindy to automatically research any new lead, enrich their data using FullEnrich, score them based on fit criteria, route them to the right rep, and create a follow-up task, all without manual intervention.

Key features

• Cross-tool workflow automation connecting your entire stack

• Natural language configuration for non-technical users

• AI decision-making within workflows

• CRM, email, and Slack integrations out of the box

• Lead routing and scoring automation

• Task creation and management across tools

• Custom trigger and action combinations

Pricing

Lindy uses tiered SaaS pricing based on usage volume and seats. The exact structure varies, so contact their team for pricing specific to your workflow requirements.

Lindy rating and reviews

Lindy is mentioned frequently in RevOps and sales operations communities as a powerful automation tool. Users appreciate the flexibility and the ability to build sophisticated workflows without engineering resources.

Bottom line: If your sales ops team is drowning in manual processes and duct-tape integrations, Lindy can automate a significant portion of that work. It's not a plug-and-play tool, you need to invest time in setting it up correctly, but the payoff in operational efficiency can be substantial.

13. Perplexity

Category: AI Research
Best for: Pre-call and pre-outreach research to power better personalization
Ease of use: Beginner
Pricing: Free tier available, Pro plans for heavier use

Perplexity isn't a traditional "sales tool," but it's become an essential research assistant for many sellers. It uses AI to search the web and synthesize information, helping you quickly understand accounts, competitors, industries, and individual prospects.

On Reddit, sales professionals frequently mention Perplexity as their go-to for pre-call research and building context for personalized outreach.

How Perplexity works

You ask Perplexity questions in natural language, and it searches the web, synthesizes relevant information, and provides cited answers. Unlike basic search engines, it gives you synthesized insights rather than just links.

For sales, that means you can quickly answer questions like: "What are the main challenges facing CFOs at mid-market manufacturing companies?" or "What has [Company X] announced recently?" The AI does the heavy lifting of reading multiple sources and summarizing the key points.

Key features

• AI-powered web search with synthesized answers

• Source citations so you can verify information

• Follow-up questions for deeper research

• Industry and company research for account intelligence

• Competitive analysis support

• Mobile apps for research on the go

• Pro features including file upload and advanced models

Pricing

Perplexity offers flexible pricing:

• Free: $0 with limited advanced searches

• Pro: $20/month for more searches and features

• Enterprise: Custom pricing for teams

The free tier is sufficient for occasional research. Power users benefit from Pro features.

Perplexity rating and reviews

Perplexity has gained a passionate user base among knowledge workers, including many in sales. Users appreciate the speed and quality of research synthesis. The main limitation is that it's a separate tool rather than integrated into sales workflows.

Bottom line: Perplexity is a must-have bookmark for any sales professional who values research-driven outreach. It won't automate your workflow, but it will dramatically speed up the research that powers effective personalization.

14. Intercom

Category: Conversational AI for Leads
Best for: PLG and inbound-heavy motions where website or product traffic needs qualification
Ease of use: Intermediate
Pricing: Product and seat-based, AI features on higher tiers

Intercom has evolved from a simple chat widget into a full conversational AI platform for customer and sales engagement. For sales teams with significant inbound traffic, Intercom can automatically capture, qualify, and route leads using AI-powered chatbots.

If your growth motion is product-led or relies heavily on website visitors converting to leads, Intercom's AI can handle much of that qualification automatically.

How Intercom works

Intercom's AI chatbot, Fin, engages website visitors and product users in conversation. It can answer questions, qualify interest, capture contact information, and route qualified leads to sales reps.

The AI uses your knowledge base and product information to answer questions accurately. For sales qualification, you define criteria and the chatbot asks relevant questions to determine fit. When a lead is qualified, it can book meetings directly or create opportunities in your CRM.

Key features

• AI chatbot (Fin) handling conversations automatically

• Lead qualification based on defined criteria

• Knowledge base integration for accurate answers

• Sentiment-aware routing to escalate appropriately

• Meeting booking directly from chat

• CRM integrations to sync qualified leads

• Product tours and onboarding for PLG motions

Pricing

Intercom uses a complex pricing model based on seats, features, and usage:

• Essential: Starting at $39/seat/month

• Advanced: Starting at $99/seat/month

• Expert: Starting at $139/seat/month

AI features like Fin have additional usage-based costs. Expect total cost to be higher than the base seat prices.

Intercom rating and reviews

Here's what users say:

• G2: 4.5 out of 5 stars (from 3,000+ reviews)

• Capterra: 4.5 out of 5 stars (from 1,000+ reviews)

Users appreciate the AI capabilities and ease of use. Pricing complexity and cost are common concerns.

Bottom line: For teams with significant inbound traffic from website or product, Intercom's AI can dramatically reduce manual qualification work while improving response times. It's not the right fit for outbound-focused teams, but for PLG or inbound-heavy motions, the automation is powerful.

How to choose the best AI sales tool for your team

With so many options, how do you pick? Here's my framework for evaluating AI sales tools.

1. Identify your primary use case

Start by asking: what's your biggest bottleneck?

• Can't find enough contacts? Focus on data enrichment tools like FullEnrich

• Reps spending too much time on prospecting? Look at AI SDRs like Artisan

• Email quality inconsistent? Try coaching tools like Lavender

• Too much manual qualification? Consider Intercom for inbound

Don't try to solve everything at once. Pick your biggest pain point and start there.

2. Evaluate data accuracy and coverage

For prospecting tools, test find rates on your target market. Every vendor claims great data, but accuracy varies wildly by industry, geography, and company size.

Look for:

• Verification processes (triple email verification, phone verification)

• Multi-source aggregation (waterfall enrichment)

• Coverage in your specific markets

3. Check integration capabilities

The best AI tool is useless if it doesn't connect with your existing stack. Verify integrations with:

• Your CRM (Salesforce, HubSpot, Pipedrive)

• LinkedIn Sales Navigator

• Workflow automation platforms (Zapier, Make)

• Your outreach tools

4. Compare pricing models

Understand how you'll be charged:

• Per seat: Good for predictable costs, bad if team size varies

• Per credit: Good for usage-based spending, requires monitoring

• Per successful find: Aligns cost with value (FullEnrich model)

• Flat rate: Simple but may include unused features

Calculate total cost of ownership, not just list price.

5. Assess compliance and security

Especially for international prospecting, verify:

• GDPR compliance (required for EU contacts)

• CCPA compliance (required for California contacts)

• SOC 2 certification (enterprise security standard)

• Data storage and retention policies

How to use AI in your B2B sales process

Still wondering "how can I use AI in sales?" Here's how AI fits into each stage of your workflow:

• Lead generation: Use AI prospecting tools to build targeted lists with verified contact data

• Research: Deploy tools like Perplexity and Bounti.ai for deep prospect research

• Outreach: Leverage AI email tools like Lavender and Regie.ai for better messaging

• Qualification: Use conversational AI like Intercom to handle inbound leads

• Pipeline management: Rely on CRM AI features for forecasting and next best actions

The key is starting with accurate data. Every downstream AI tool performs better when fed enriched, verified, and well-segmented contacts.

Build your AI sales stack with accurate contact data

Here's what I've learned after testing dozens of AI sales tools: the best outreach and engagement tools are only as effective as the data you feed them.

You can have the fanciest AI SDR in the world, but if your contact data is garbage, you'll still get garbage results. As the research consistently shows, "garbage in, garbage out" is especially true for AI models.

That's why data enrichment should be the foundation of your AI sales stack. Start with accurate, verified contacts. Then layer on engagement, intelligence, and automation tools.

FullEnrich's waterfall enrichment approach solves the coverage problem that plagues single-source data providers. By querying 15+ premium vendors, you get significantly higher find rates and better data accuracy.

👉 Ready to test it? Sign up for a free trial and get 50 free leads

FAQs about AI sales tools

Will AI replace B2B sales reps?

No. AI handles repetitive tasks like data entry, research, and initial outreach, freeing reps to focus on relationship-building and complex selling that requires human judgment. The best sales teams use AI to augment their reps, not replace them.

What are the best free AI sales tools to start with?

Many platforms offer free tiers or trials: FullEnrich gives you 50 free leads to test coverage, Apollo.io has a generous free tier for basic prospecting, HubSpot CRM is free forever, and Perplexity offers substantial free research capabilities.

How accurate is AI-generated B2B contact data?

Accuracy varies significantly by provider. Look for tools with verification processes like triple email validation and data aggregation from multiple sources to minimize bounce rates. Single-source databases typically have more gaps than multi-source approaches like waterfall enrichment.

Can AI sales tools work together?

Absolutely. The best AI sales stacks combine specialized tools: FullEnrich for data enrichment, Lavender for email coaching, Apollo for sequences, and Perplexity for research. Use workflow tools like Lindy or Zapier to connect them.

What should I do if my CRM data is a mess?

Start with a data enrichment and cleaning project using a tool like FullEnrich. Standardize key fields (job title, department, industry, employee count, geography). Then layer in AI for scoring, forecasting, and outreach personalization. Without clean data, AI tools can't deliver accurate results.