Design and deploy multi-touch sequences from Claude

1. Connect the FullEnrich MCP to Claude

This skill needs one MCP active in your Claude workspace, plus an optional second one:

• FullEnrich MCP at https://mcp.fullenrich.com/mcp, used for contact context

• A sequencer MCP, optional, only if you want the skill to push the campaign directly. It is detected dynamically, so any sequencer with an MCP works.

New to MCPs? Follow the FullEnrich MCP setup guide. With no sequencer connected, the skill designs everything in chat for manual import.

2. Install the skill in Claude

Click Download Skill above to grab the skill .zip file, then install it in Claude:

• Open Customize in Claude

• Click Create new skill

• Click the + button at the top

• Choose Create Skill

• Pick Upload a skill and select the .zip you just downloaded

3. Ask Claude to build a sequence

Tell Claude you want a multi-touch campaign. The skill activates on phrases like:

• "Build me a 5-touch sequence for these 20 enriched contacts"

• "I have cold emails from earlier, now build the full sequence with follow-ups"

• "Design an outreach campaign: email first, then LinkedIn, then phone"

If you already drafted messages with the Write hyper-personalized outreach skill, the sequence is built around those. If you have no contacts yet, the skill points you to the Find & enrich a B2B prospect list skill first.

4. Run the design intake

The skill asks a few targeted questions to shape the campaign:

• The goal (book a meeting, get a reply, drive to a landing page, get a referral)

• The target (seniority and role type, which drives the channel mix and tone)

• How aggressive to be (light, standard, or heavy), plus any deadline that affects pacing

For C-level targets it recommends fewer touches, shorter messages, and an earlier phone call. If you mention a sequencer by name, it adapts the format to that tool.

5. Approve the sequence architecture

Before writing any message, the skill shows the structure in two views so you can approve it:

• A flowchart of the decision logic, with a node per touchpoint and branches for reply, opened, not opened, and bounced

• A timeline placing each touchpoint on a day axis, with the channel and message type per touch

Every sequence respects the timing rules (at least 2 days and at most 10 between touches) and ends on a breakup touch. You can adjust the timing, add or remove a touchpoint, or change the channel mix before moving on.

6. Review the messages, then push to your sequencer

The skill writes every message in the right channel format (email, LinkedIn DM, or phone script), with personalization deepest on touch 1 and lighter by the breakup touch. You review each one and ask for any edits. On your go, it creates the campaign in your connected sequencer, maps the fields, adds the contacts, and reports a deployment summary:

• Sequencer name, sequence name, number of touchpoints, channels used, contacts added, first send date

Configure your sequencer to stop the campaign as soon as a prospect replies.

Built-in safeguards: the skill always shows the flowchart and timeline for your approval before writing messages, holds the timing between touches inside the 2 to 10 day window, and keeps the breakup touch as the graceful exit of every sequence. It stays sequencer-agnostic by detecting the connected tool and reading its docs rather than hardcoding one, and it never pushes a campaign without your explicit confirmation.

What is next? After deployment, the skill offers to build a sequence for another segment, set up an A/B test with an alternative sequence, source more contacts, create Gmail drafts instead of pushing to a sequencer, or save the contacts to your CRM.