So you want to buy email list data for your sales team. Well, you're in the right place.

Here's the thing—most places to buy email lists will wreck your sender reputation faster than you can say "spam folder." We're talking stale data, spam traps hiding in your contact lists, and bounce rates north of 15% that'll get your domain blacklisted.

But not all email list providers operate the same way.

The best providers check addresses in real-time, scrub their B2B database for honey pots, and actually care about compliance. We tested 11 of the top B2B data providers to find which ones deliver high-quality email addresses you can use for cold campaigns without destroying your deliverability.

In a rush?

• FullEnrich is the best place to buy email lists in 2025. Their waterfall enrichment technology queries 20+ data sources to find quality contacts—delivering 20-40% higher match rates than single-source providers. Starting at just $29/mo.

The 11 Best Places to Buy Email Lists (For Most Teams)

1. FullEnrich — Best Overall for Business Email Lists

• Sources: 20+ premium providers combined

• Accuracy: 98%+ real-time verified

• Free Trial: Yes, free credits included

• Pricing: Starting at $29/mo

If you want to buy quality email lists without worrying about bounce rates tanking your campaigns, FullEnrich is the safest bet for B2B sales and marketing teams looking for quality email addresses.

Here's the problem with most email list providers: they maintain a single B2B email database that decays at roughly 30% per year. People change jobs. Companies rebrand. Email addresses get deactivated. When you purchase email lists from these providers, you're inheriting months of decay.

FullEnrich takes a completely different approach with waterfall enrichment technology. Instead of relying on one stale source, the platform queries 20+ premium data sources sequentially until it finds up-to-date contact information for your target.

How It Actually Works:

You upload a list of prospects (name + company), and FullEnrich checks Source A for quality data. No luck? It moves to Source B, then C, then D—cycling through major providers until it finds accurate contacts. This approach typically delivers 20-40% higher match rates than any single provider.

Every record gets real-time checking before delivery. The platform scrubs for spam traps, honey pots, and role-based addresses (info@, sales@) that tank deliverability. You're not buying a stale list—you're getting freshly validated data.

The platform integrates directly with your CRM—Salesforce, HubSpot, Pipedrive—so you can enrich records without manual exports. A Chrome extension handles targeting—find a profile, click, pull their professional email and phone numbers instantly.

For niche targeting, FullEnrich can generate highly targeted lists by role, company, industry, and tech filters. Need a database of physicians or real estate agent contacts? The platform handles specialized data across verticals.

✅ Pros:

• Highest match rates via multi-source aggregation

• Real-time verification eliminates hard bounces

• Credits never expire—pay only for successful enrichments

• No long-term contracts required

• Significantly more affordable than enterprise alternatives

• Strong deliverability (95%+ guaranteed)

❌ Cons:

• Less brand recognition than legacy providers

• Intent features still maturing

• Focused on business contacts—limited consumer data

After enriching your contact lists, run them through the built-in verification tool before any campaigns. This catches decay since enrichment and protects your sender reputation.

Score: 4.9/5

2. Apollo.io — Best Free Tier to Buy an Email List

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• Database: 275M+ contacts

• Accuracy: 91% claimed (closer to 85% real-world)

• Free Trial: Generous free tier available

• Pricing: Free / $49/mo / $99/mo

Apollo.io offers the best value if you're bootstrapped or just getting started with cold campaigns. Their free tier is genuinely useful—not a bait-and-switch—giving you access to millions of professional contacts and built-in sequencing tools.

Here's the thing about Apollo.io: while they claim 91% accuracy on quality emails, user reviews suggest practical deliverability closer to 85%. That's still solid for the price point, especially compared to sketchy vendors selling unverified lead lists.

What Makes Apollo.io Different:

Apollo.io is more than just a B2B data provider—it's a full sales intelligence platform. You can build targeted email lists by filtering for role, company, industry data, and buying signals. Their Chrome extension pulls contact information directly from LinkedIn profiles.

The platform combines data acquisition with sending tools. You can acquire B2B contacts and immediately launch sequences from the same interface, with tracking for open rates, clicks, and replies. CRM integration syncs everything to your existing systems.

✅ Pros:

• Generous free tier (50 credits/month + unlimited finder)

• All-in-one platform: data + sequences + analytics

• Strong filtering for building highly targeted lists

• LinkedIn integration via extension

• Affordable paid plans for business growth

❌ Cons:

• Accuracy lower than premium providers (verify externally)

• Compliance less robust than Cognism

• Data quality inconsistent for smaller companies

• Support can be slow on free tiers

Export Apollo.io contacts and run them through a dedicated verification tool before any campaign. This protects your deliverability and catches spam traps that damage your reputation.

If Apollo doesn’t look like a fit to you, have a look at the best Apollo.io alternatives.

Score: 4.4/5

3. ZoomInfo — Best Enterprise Database

• Database: 600M+ profiles globally

• Accuracy: 95% claimed (closer to 88% practical)

• Free Trial: Limited demo only

• Pricing: ~$15,000-$25,000/year

The Verdict: ZoomInfo is the heavyweight option of data enrichment. If you have enterprise budget and need the largest database available plus deep intent signals, this platform delivers—at a price.

ZoomInfo excels at providing intent signals to help you identify which prospects are actively researching solutions like yours. Their platform tracks buying signals across the web, so you can prioritize your list for companies showing purchase intent.

The Enterprise Advantage:

The platform offers deep filtering by company size, revenue, tech stack, funding status, and dozens of other firmographic and technographic attributes.

Their "Scoops" feature alerts you when prospects change jobs, companies get funding, or trigger events happen—perfect for timely campaigns.

Their Chorus product adds conversation intelligence, while Engage handles automation. You're not just buying a list of addresses—you're getting access to business intelligence for enterprise marketing and sales teams.

✅ Pros:

• Largest database available (600M+ profiles)

• Best-in-class intent data

• Deep firmographic and technographic filtering

• Strong standards standards (SOC2-ready)

• Comprehensive contact data including direct dials

❌ Cons:

• Expensive—pricing starts around $15,000/year minimum

• Aggressive contracts with auto-renewal (negotiate carefully)

• Overkill for SMBs who just need basic contacts

• Community reports suggest practical accuracy closer to 88%

Consider combining with waterfall enrichment to fill coverage gaps and maximize your match rate.

If Zoominfo doesn’t look like a fit to you, have a look at the best Zoominfo alternatives.

⭐️ Score: 4.3/5

4. Saleshandy Lead Finder — Best for SMBs & Agencies

• Database: 700M+ contacts globally

• Accuracy: 90%+ with real-time checking

• Pricing: Starting at $36/mo

Saleshandy Lead Finder positions itself specifically around buying quality email lists for campaigns. The platform combines a large global database with built-in cold sending tools—similar to Apollo.io but with a focus on deliverability.

What makes Saleshandy Lead Finder stand out is the tight integration between data and sending. You can search their database, build targeted lists by role and company, then launch sequences without leaving the platform. The cost of email lists varies based on your plan, but pricing is transparent and SMB-friendly.

For agencies managing multiple clients, the multi-account features make Saleshandy Lead Finder worth considering as a lead generation tool.

✅ Pros: Large database, built-in sending, affordable pricing, good for bulk sending

❌ Cons: Less intent data, accuracy varies by region

⭐️ Score: 4.2/5

5. Lusha — Best Extension for the platform

• Database: 100M+ contacts

• Accuracy: 81% (real-world average)

• Pricing: Free / $36/mo / $59/mo

Lusha is the go-to for B2B sales reps who live on LinkedIn. Their browser extension makes it dead simple to pull quality email addresses and phone numbers from any profile with a single click.

The platform focuses on quality over quantity for B2B list building. While Lusha's database is smaller than alternatives, their data tends to be more accurate for US business contacts—especially direct dials and professional email addresses.

Lusha's browser extension works across the platform, Sales Navigator, Salesforce, and company websites. Find a target, click, get their contact info, push to your CRM—all in seconds. They're ISO 27001 certified and take standards seriously.

✅ Pros: Excellent extension experience, strong for direct dials, simple UX

 ❌ Cons: Smaller database, credits burn quickly at scale, no built-in sending

If Lusha doesn’t look like a fit to you, have a look at the best Lusha alternatives.

⭐️ Score: 4.2/5

6. Hunter.io — Best for Domain Search & Verification

• Database: Domain-based (not static)

• Accuracy: 90%+ for domain searches

• Pricing: Free / $49/mo / $99/mo

Hunter.io takes a different approach than traditional providers. Instead of maintaining a massive database, Hunter finds addresses associated with specific domains and verifies them in real-time.

This makes Hunter.io excellent for account-based targeting. Know which companies you want to reach the right decision makers at? Enter their domain, and Hunter shows you quality contacts for employees at that company, including patterns and confidence scores.

The platform also offers verification as a standalone service—upload any list and Hunter will check which ones are valid. Great for cleaning lead lists you've acquired elsewhere. Their email services handle lightweight marketing campaigns.

✅ Pros: Excellent domain search, real-time checking, transparent pricing

❌ Cons: Not a traditional database, requires you to know target companies, limited filters

If Hunter doesn’t look like a fit to you, have a look at the best Hunter io alternatives.

⭐️ Score: 4.1/5

7. RocketReach — Best for Professional Contacts

• Database: 700M+ profiles

• Accuracy: 85% estimated

• Pricing: $53/mo / $107/mo / $269/mo

RocketReach focuses on professional contacts and personal email addresses for individual prospects. The platform aggregates data from public sources, social profiles, and partnerships to build comprehensive profiles.

What sets RocketReach apart is coverage for harder-to-find contacts. Looking for a specific executive? RocketReach often surfaces quality data that other providers miss. Lists include details like social profiles and employment history.

Their browser extension works online, company websites, and news articles—anywhere a name appears. CRM integration syncs data directly to Salesforce, HubSpot, and other platforms.

✅ Pros: Good for hard-to-find contacts, includes personal addresses, strong the platform coverage ❌ Cons: Accuracy inconsistent, expensive at scale, limited filtering

If Rocketreach doesn’t look like a fit to you, have a look at the best Rocketreach alternatives.

⭐️ Score: 4.0/5

8. D&B Hoovers (Dun & Bradstreet) — Best for Enterprise Firmographics

• Database: 500M+ company records

• Accuracy: 90%+ for company data

• Pricing: Custom (enterprise pricing)

D&B Hoovers isn't primarily a B2B email list provider—it's a B2B data provider focused on deep company-level intelligence. But for enterprise teams that need firmographic data alongside contacts, it's powerful.

The platform excels at company data: revenue, employee count, industry classification, credit risk, ownership structures. You can filter by highly targeted criteria and then access business contacts at those companies.

D&B Hoovers is used heavily in enterprise accounts, especially for credit, risk, and sales workflows where company-level data matters as much as individual contacts. Their sales intelligence platform integrates with major systems.

✅ Pros: Deepest company-level data, strong for enterprise, risk/credit data included

❌ Cons: Expensive, contact data secondary to firmographics, complex interface

If D&b Hoovers doesn’t look like a fit to you, have a look at the best Dun and bradstreet alternatives.

⭐️ Score: 4.0/5

9. Cognism — Best for Compliance & EMEA Coverage

• Database: 400M+ profiles globally

• Accuracy: 98% phone-verified

• Pricing: Custom (~$12K/year starting)

Cognism is a sales intelligence platform that dominates European markets. If standards-first cold calling keeps you up at night, Cognism addresses those standards concerns head-on.

What makes Cognism stand out? They phone-verify mobile numbers and business emails continuously—not just once when data was originally collected. This ongoing verification means you're getting genuinely up-to-date contact information, not a stale list that hasn't been checked in months.

Cognism combines firmographic data with tech insights and buying signals. Their platform tracks intent to help prioritize prospects. The browser extension integrates seamlessly with the platform, and CRM sync works natively.

For EU-focused teams where privacy laws matter, Cognism is the safest place to buy email lists. Their standards posture is unmatched among providers.

✅ Pros: Best standards standards, phone-quality data, excellent EMEA coverage ❌ Cons: Premium pricing, smaller US database, annual contracts typical

💡 Tip: Cognism data works best for multi-channel sequences. Pair quality contacts with direct dials.

If Cognism doesn’t look like a fit to you, have a look at the best Cognism alternatives.

⭐️ Score: 4.6/5

10. UpLead — Best Accuracy Guarantee

• Database: 160M+ contacts

• Accuracy: 95% with refund guarantee

• Pricing: $99/mo / $199/mo

UpLead differentiates with a bold promise: 95% accuracy guarantee or your credits back. If you're worried about data quality when you purchase an email list, this refund policy makes UpLead a lower-risk option.

The platform runs real-time checking at the point of export. When you download business email lists, their system re-validates each address, dramatically reducing bounce rates compared to static databases.

UpLead focuses purely on data—no bloated features. Filter by 50+ attributes including role, company, industry, and tech stack data. Their emphasis on data quality and verification makes them worth considering if you've been burned by bad lead lists before.

✅ Pros: 95% accuracy guarantee with refund, real-time checking, clean interface, good value

❌ Cons: Smaller database, limited intent data, weaker international coverage

If Uplead doesn’t look like a fit to you, have a look at the best Uplead alternatives.

⭐️ Score: 4.1/5

11. Kaspr — Best for European Prospecting

• Database: 500M+ profiles

• Accuracy: 85% estimated

• Pricing: Free / €49/mo / €79/mo

Kaspr is a strong choice for teams focused on European contacts. The platform is privacy-aligned by design and offers solid the platform integration at a price point that undercuts most providers.

Their extension pulls professional contacts and direct dials directly from LinkedIn profiles. Data quality for European business emails tends to be better than US-focused vendors—if you're targeting EMEA, Kaspr deserves a look.

Paid plans include unlimited lookups (direct dial credits charged separately). Workflow automation enriches leads automatically as they enter your pipeline.

✅ Pros: Strong European coverage, unlimited lookups on paid plans, affordable

❌ Cons: Weaker US data, accuracy inconsistent, separate credits for dials

⭐️ Score: 4.0/5

Is It Legal to Purchase Email Lists? Compliance FAQs

Yes—you can legally buy email list data in most jurisdictions. But how you use that contact information determines whether you stay compliant with privacy laws.

GDPR for European Markets

The General Data Protection Regulation is the strictest framework. For cold campaigns in Europe, you need "legitimate interest" as your legal basis.

This means contacting someone relevant to their job function, using compliantly sourced data, and providing clear opt-in/opt-out mechanisms. For best practices, check our guide to standards-first cold outreach.

CAN-SPAM Rules

The CAN-SPAM Act is more lenient—you can send cold messages without prior consent. But you must include a physical mailing address, provide clear unsubscribe options, honor opt-outs within 10 business days, and use accurate sender information.

Bottom Line on Compliance

Only buy from providers offering professionally sourced data with clear provenance. Avoid anyone selling scraped addresses with no verification—that's where legal risk and deliverability problems multiply. All providers in this guide maintain standards standards.

How to Verify Email List Quality Before You Buy

Not all quality emails are created equal. Here's what separates high-quality providers from the junk that'll damage your brand reputation:

Verification Method Is Everything

The #1 predictor of quality is how and when providers verify their data:

Real-time email verification—like FullEnrich and UpLead offer—validates each address at export. This catches decay that occurred since original collection.

Understand Data Decay

Contact data decays at roughly 30% per year. People change jobs, companies rebrand, addresses get deactivated. When you buy lists from providers using stale databases, you inherit that decay.

Ask any provider: When was this data last verified? If they can't answer confidently, walk away.

Spam Trap Scrubbing

The best providers actively scrub for:

• Spam traps: Fake addresses designed to catch bulk senders

• Honey pots: Addresses created to identify purchased lists

• Role-based addresses: info@, sales@, support@ (high bounce risk)

If a provider doesn't mention spam trap scrubbing, their database probably contains them. One campaign to a spam trap can damage your reputation and tank deliverability.

How to Use Purchased Lists Without Getting Banned

Buying high-quality data is only half the battle. Here's how to use your list of email addresses without destroying your sender reputation:

Avoid Email Marketing Platforms

Mailchimp, Constant Contact, ConvertKit, and similar services prohibit purchased lists. Upload one, and you'll face account suspension, domain blacklisting, and permanent damage.

These platforms are built for opt-in subscribers and marketing campaigns, not cold sending.

Use Dedicated Cold Tools

Platforms designed for cold sending expect purchased contact lists and include warmup, limits, inbox rotation, and bounce detection:

Verify Before Sending

Even quality data from reputable providers should be re-verified before major campaigns. Target under 3% hard bounce rate—anything higher will damage your sender reputation.

Warm Your Domain First

New domains need gradual ramp-up before bulk sending:

Personalize for Effective Email Campaigns

Generic templates get ignored. Use firmographic and tech stack data from your targeted lists to craft relevant angles:

• Reference their tech stack

• Mention recent company news

• Connect to their specific job title

For more on content marketing and cold execution, see our guide to launching your sequence.

The Bottom Line: Best Places to Buy Email Lists in 2025

If I had to pick one recommendation?

Start with FullEnrich. The waterfall enrichment approach solves the core problem with every other provider: single-source gaps and data decay. You get combined coverage of 20+ premium databases, real-time checking, and pricing that doesn't require enterprise budgets.

For enterprise teams with budget for intent signals and the largest possible database, ZoomInfo remains the industry standard—just negotiate those contracts carefully.

For bootstrapped startups, Apollo.io's free tier is genuinely useful and their paid plans are affordable.

For European markets where standards is non-negotiable, Cognism is the safest choice with the strongest data quality for EMEA.

For accuracy guarantees, UpLead puts their money where their mouth is with refund policies.

Whatever you choose, remember: the list is just the starting point. Success comes from proper cold execution—warm your domain, verify before sending, personalize at scale, and respect opt-outs.

Happy targeting! 🎯

FAQs About Buying Email Lists

How Much Does 1,000 Addresses Cost?

The cost of email lists varies dramatically by provider and quality:

FullEnrich offers the best value for most teams—waterfall enrichment delivers premium verified data at mid-market pricing.

What's a Good Bounce Rate?

Target under 3% hard bounce rate. The best providers with real-time checking deliver under 2%.

If you're seeing 5%+ bounces, stop immediately. That data is too stale and will damage your reputation if you continue.

Can I Buy Lists for Mailchimp or HubSpot?

No. Mailchimp and HubSpot Marketing explicitly prohibit purchased lists—uploading them results in account suspension.

HubSpot Sales Hub allows limited use for cold sequences if you demonstrate legitimate interest. For purchased data, use dedicated platforms like Lemlist, Instantly, or Saleshandy Lead Finder.

What's the Difference Between Scraped and Opt-In Data?

• Scraped data: Collected automatically from websites without consent. Higher legal risk, lower quality, contains spam traps.

• Opt-in data: Contacts have actively consented. Safest legally but rarely available for purchase.

• Professionally sourced data: Collected through business relationships, verified for accuracy. This is what quality providers like FullEnrich, Cognism, and ZoomInfo offer.

How Do I Test Quality Before Buying?

Most reputable providers offer ways to verify quality before you purchase an email list:

• Free trials or credits to export samples

• Sample exports for specific industries

• Accuracy guarantees with refund policies

Export 100-200 contacts for your target audience, verify them independently, and measure bounce rates before scaling.

Can I Buy Lists for Specific Industries?

Yes. Most providers offer firmographic filtering by role, company, industry, and location. Lists include specialized data for virtually any vertical.