FullEnrich vs Cognism: which one fits your GTM workflow better?
50 free credits · No card required
Trusted by the fastest growing B2B companies
50 free credits · No card required
Trusted by the fastest growing B2B companies
Choose FullEnrich if enrichment is the job. Choose Cognism if your reps need a broader prospecting workspace around the data.Both can put B2B contact data into your GTM workflow, but they are built around different jobs.
Cognism is the stronger fit when SDRs are actively searching for prospects and want the research, contact data and sales signals in one place.
FullEnrich makes more sense when you already know who you want to enrich and need reliable contact data to move through the rest of your GTM stack.
Across Cognism’s public G2 reviews, the same friction points come up repeatedly: coverage gets thinner outside core European markets, seat-based access becomes harder to scale and enrichment workflows become more constrained as teams move beyond manual prospecting.Those are also the situations where FullEnrich tends to make more sense as the enrichment layer, and where teams start looking at Cognism alternatives.
FullEnrich checks each contact across 25+ data sources. Cognism reviewers praise its European coverage, while reported gaps appear more often across APAC, the Middle East, LATAM and smaller markets.
"Coverage also thins out noticeably outside Europe…"
FullEnrich includes unlimited users on a shared credit pool, so another SDR or RevOps user is not a seat decision. Seat licensing is a recurring theme in Cognism reviews, where sales teams start rationing seats.
"Per user seat licenses rather than just charging utilization makes it harder than it should be to work with."
FullEnrich matters more when enrichment is something the GTM stack calls automatically: CSV, CRM workflows, APIs, Clay, n8n or MCP-compatible agents, rather than something a rep does by hand in a browser.
"The limit on exporting only 25 contacts at a time into a list is inconvenient."
FullEnrich leads on waterfall enrichment, verification, bulk workflows and AI-native access. Cognism leads on rep-facing prospecting and browser-based workflows.
FullEnrich checks 25+ data providers in sequence and stops at the first result that passes verification. Cognism answers from a database it has already assembled and refreshed.
FullEnrich checks syntax, domain, MX, SMTP and catch-all status, then grades each email. Cognism verifies inside its database but documents no per-email check at reveal time.
FullEnrich Search finds people and companies and sends them straight into enrichment. Cognism goes deeper for rep-led prospecting, with filters for revenue, headcount, work history, technologies, hiring and funding.
FullEnrich enriches from a name and company or a LinkedIn URL, and misses cost nothing. Cognism requires an email as the matching key, caps uploads at 10,000 rows and drops unmatched contacts.
FullEnrich does not offer a browser extension. Cognism’s works across LinkedIn, Sales Navigator, Recruiter, company websites and supported sales tools, the stronger option for prospecting in the browser.
FullEnrich: not offered
Cognism: both tiers, 40,000 Web Store users
Both ship an MCP server. FullEnrich’s comes on every plan, including the free trial, so an AI assistant can request verified contact data before anyone signs a contract. Cognism’s comes with its Standard and Pro packages.
| Feature | FullEnrich Test free | Cognism | Practical difference | Verdict |
|---|---|---|---|---|
| Data & enrichment | ||||
| Enrichment model | 25+ providers in sequence, result verified. Separate Search index: 800M people, 50M companies. Live | Answers from a pre-assembled database: own capture, public sources, research, partnerships, third-party vendors. Live | FullEnrich keeps looking when one source comes up empty. | FullEnrich wins |
| Work email enrichment & billing | 1 credit per work email. Misses and invalid cost 0, catch-all costs 1. Live | 1 credit reveals the contact and whatever fields Cognism holds for it. Live | FullEnrich charges for the data point. Cognism charges for the contact reveal. | FullEnrich wins |
| Email verification | Syntax, domain, MX, SMTP/ping and catch-all checks, then a grade with published bounce ranges. Live | Verifies and refreshes inside the database. Senior contacts marketed as refreshed every 30 days. Live | FullEnrich verifies at request time. Cognism documents no per-email check at reveal. | FullEnrich wins |
| Mobile enrichment | 10 credits per verified mobile, landlines free. Line-type, out-of-service and pattern checks in 40+ countries, owner matching in the US and Canada. Live | Both tiers. Pro adds the premium verified-mobile filter and Diamond subset. Live | FullEnrich checks every mobile it bills. Cognism adds a human-verified subset. | FullEnrich wins |
| Mobile verification on demand | No human-calling service. Every mobile passes automated checks before billing. Not offered | Pro: human verification through Click Verify and Diamonds-on-Demand. Published success rates 10 to 15% UK, 15 to 20% US. Live | Cognism only. A person calls to confirm the number on request. | Cognism wins |
| Bulk CSV enrichment | Every plan. Starts from name plus company or a LinkedIn URL. No published row cap. Misses cost 0. Live | Up to 10,000 rows. Email required as the matching key. Unmatched rows dropped. Live | A CRM export with missing emails still works on FullEnrich. | FullEnrich wins |
| Prospecting & rep workflow | ||||
| Search and list building | Every plan: 800M people, 50M companies, 15+ filters including technology, saved searches, direct handoff into enrichment. Live | Revenue, headcount, work history, technology, AI search, personas and Net New filtering. Live | Cognism gives more context before the list exists. FullEnrich finds and enriches in one step. | Cognism wins |
| Browser extension | No native browser extension currently offered. Not offered | LinkedIn, Sales Navigator, Recruiter, company websites, Outreach and HubSpot. Reveal, save, export and verify in-flow. Live | Cognism removes clicks for profile-by-profile prospecting. FullEnrich works through Search, CSV, API or automation. | Cognism wins |
| Intent data | No native intent product. Not offered | Pro: Bombora Company Surge, up to 12 topics from a library of 11,000+. Live | Cognism only. Intent answers who might be in market, not the contact data. | Cognism wins |
| Hiring, funding & job-change signals | No dedicated hiring, funding or job-change feed. Not offered | Hiring, Funding & M&A and Job Change signals across the prospecting product. Live | Cognism only. For motions that start from an event, before the list exists. | Cognism wins |
| Exports | CSV from lists and Search, free re-exports, no published cap. MCP exports to CSV too. Live | Up to 10,000 from Search, 1,000 per action from contact views. Unrevealed exports cost a credit. Live | FullEnrich treats moving data out as part of the workflow. | FullEnrich wins |
| Platform, API & AI | ||||
| API | Every plan including Free. Enrich, Search and Reverse APIs, async webhooks. 60 requests a minute, 100 contacts each. Live | Included in Standard and Pro. Search and count companies and people, then reveal contacts. 500 requests a minute per operation. Live | API on every FullEnrich plan. Cognism publishes the higher request-rate ceiling. | FullEnrich for access, Cognism for RPM |
| MCP for AI assistants | Native MCP on every plan including Free. ChatGPT, Claude, Manus, Claude Code and compatible agent clients. Live | Native MCP on Standard and Pro. Claude, ChatGPT, Cursor and other MCP clients, on the platform’s credits. Live | Both ship MCP. FullEnrich’s works from the free trial, Cognism’s after a sales call. | FullEnrich to try it free |
| Users and seats | Unlimited users on every plan sharing one credit pool. Live | Standard and Pro include 5 seats. Additional seat pricing not published. Live | No seat decision on FullEnrich when more of the team needs access. | FullEnrich wins |
| Free access | 50 credits, no card, valid 30 days. API and MCP included. Live | No free plan published. A free data-sample request instead. Not offered | FullEnrich can be tested before procurement gets involved. | FullEnrich wins |
| Interface languages | English interface. Not offered | French and German interfaces alongside English. The contact data is not translated. Live | Cognism only, for teams that want the interface localised. | Cognism wins |
Vendor accuracy claims are hard to compare because everyone measures them differently.The main difference is structural: Cognism relies on its own database. FullEnrich waterfalls across 25+ providers to maximise the chance of finding a verified email or mobile.For GTM teams, that means more shots at finding the right data instead of relying on one database being complete.
Coverage isn’t how many contacts a vendor says are in its database. It’s how many people on your actual list you can turn into a reachable email or mobile for your reps.On the same 1,000-contact list, one data source reaches 530 contacts; the FullEnrich waterfall reaches 910. The advantage is in recovering the misses a single source leaves behind.
The same list · 1,000 contacts
Reachable contacts
+380 contacts
Sales pipeline
+114 opportunities
Closed deals
+38 deals
$50,000
current revenue / month
+$0
added with FullEnrich · $429,600 a year
Same team, same close rate · 91% of your list reachable instead of 53%
FullEnrich
Operator takeaway: you know how hard an email is to use before it enters the sequence.
FullEnrich
Operator takeaway: fewer credits get wasted on numbers that are technically present but useless to an SDR.
Cognism
Cognism researchers call its Diamond subset and confirm who answers. It also offers on-demand verification on Pro.
Its published 1,000-mobile test reported the right person answering 45% of verified mobiles against 18% of standard mobiles.
Operator takeaway: for a few high-value accounts, Cognism has a verification method FullEnrich does not offer.
Deel piloted FullEnrich with more than 70 sales reps while scaling a global sales organisation across 80 countries.
When you’re scaling a 1,000-person sales org across 80 countries, bad data kills your pipeline.
2.4×
more mobile numbers found
6% → 30%
connect rate during the pilot
5×
fewer invalid numbers
The takeaway
Judge the data by the conversations it helps your team start.
FullEnrich starts at $29 a month on published plans, includes unlimited users, and charges 1 credit for a work email, 10 for a mobile and 0 for a miss. Cognism does not publish list pricing and sells quote-based packages with 5 seats included and credits tied to contact reveals.On 8 September 2026, Vendr reported a median Cognism contract of $36,000 a year across about 109 purchases, with reported deals ranging from $17,832 to $93,209.For a GTM team, FullEnrich is easier to budget around actual enrichment usage; Cognism is a larger platform commitment.
| Factor | FullEnrich See FullEnrich plans | Cognism | Verdict |
|---|---|---|---|
| Free usage | 50 credits once, no card, valid 30 days, plus 50 per teammate invited. API and MCP included. | No free plan or trial credits published. A "Free data sample" form handled by sales. | FullEnrich wins |
| Published price | Every tier on the pricing page, plus a machine-readable pricing.md. | None. No amount on the English, French or German pricing page; every button leads to a sales call. | FullEnrich wins |
| Packages and seats | One Pro plan on a credit slider. Unlimited users on every plan. | Standard and Pro, 5 seats each. Extra seat pricing not published. | FullEnrich wins |
| Entry cost | $29 a month for 500 credits, or $26 a month billed yearly. | Quote only. Third-party estimate: lowest Vendr contract $17,832 a year (Vendr, 8 September 2026). | Lower entry cost: FullEnrich |
| Typical contract | No contract figure: the tier is the price. $55 a month for 1,000 credits by default. | Third-party estimate: $36,000 median a year across about 109 purchases, from $17,832 to $93,209 (Vendr, 8 September 2026). | |
| What a credit buys | 1 credit a work email, 10 a mobile, 3 a personal email, 1 a reverse lookup, 0.25 a Search export. | 1 credit per revealed contact, whatever fields it carries. Re-views free; a job change costs a credit again. | Depends on workflow |
| Failed lookup | 0 credits everywhere. Landlines, out-of-service lines and invalid emails are also 0. | 0. Unmatched CSV rows are dropped without being listed. In the API, credits go only on revealed contacts. | FullEnrich wins |
| Human-verified mobiles | Not offered. Line-type, service-status and, in the US and Canada, owner-name checks. | Included in the same 1 credit. Verification on demand is Pro-only, no per-request cost published. | Cognism wins |
| Intent data | Not offered. | Pro: up to 12 topics from a library of over 11,000. Extra topics, third-party estimate $1,600 to $6,000 a year (Amplemarket, 29 April 2026). | Cognism wins |
| Add-ons | None on Pro. Enterprise adds SSO, custom rate limits and an account manager. | CRM Enrichment and Data-as-a-Service sold as add-ons. API and MCP come with Standard and Pro. | |
| Credit expiry and rollover | Credits roll over 3 months monthly, 12 months yearly. | Not published. Reveals last the current contract period, no expiry or rollover clause. | FullEnrich wins |
| Contract and cancellation | Monthly plans cancel any time and run to the end of the cycle. Annual plans exist. | Not published. Contract length and notice period are set in the signed agreement, not on the site. | FullEnrich wins |
| Refund on bad data | Not documented. Credits are consumed only when a verified result is found. | Not documented on any Cognism page. | |
| Ten reps, 1,000 emails and 500 mobiles a month | 6,000 credits: the 10,000-credit tier at $499 a month, or $454 billed yearly, all ten reps included. | Quote required: ten reps exceed the 5 seats. Third-party estimate: about $30,000 a year on Standard, $50,000 on Pro (Amplemarket, 29 April 2026). | A list price against a quote |
FullEnrich is easier to plug into automated and agentic GTM workflows. Its REST API and MCP server are available on every plan, and it connects into tools such as HubSpot, Clay, n8n, Make and Zapier.Cognism has the broader native sales-tool footprint. It integrates directly with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Outreach, Salesloft and Bullhorn, with two-way CRM workflows where supported.
| Integration | FullEnrich | Cognism | Practical difference |
|---|---|---|---|
| HubSpot Native in both | Native on every plan. Push people and companies, review duplicates, map fields. Native | Native. Two-way sync, selective field import and CRM workflows inside HubSpot. Native | FullEnrich pushes records in. Cognism goes further if reps work inside HubSpot. |
| Salesforce Native in Cognism | Via automation: Zapier, Make, n8n or the API. No native integration. Via automation | Native. Sync leads, contacts and accounts, with CRM Enrichment available for Salesforce. Native | FullEnrich treats Salesforce as a destination. Cognism fits if Salesforce is the rep workspace. |
| Pipedrive, Bullhorn & Microsoft Dynamics Cognism native | Pipedrive in early access. Bullhorn and Dynamics through automation, no native integration. Early access | Native. All three are supported directly. Native | FullEnrich feeds them through middleware. Cognism connects directly. |
| Outreach & Salesloft Cognism native | Early access. Reachable through the automation stack meanwhile. Early access | Native. Save and export into both; Outreach also works directly with Cognism’s browser extension. Native | FullEnrich feeds the sequencer. Cognism puts contact data inside it. |
| Clay FullEnrich native | Native data provider. Run FullEnrich directly inside Clay tables and send results through the waterfall. Native | No native Clay integration published. Not available | If Clay is your control plane, FullEnrich is the enrichment step, no handoff. |
| Zapier, Make & n8n Automation | All three. Trigger enrichment and move results across the GTM stack. Native | Zapier available. No equivalent native Make or n8n integration is currently published. Native | FullEnrich leaves RevOps free to orchestrate enrichment through any of the three. |
| API API in both | Every plan including Free. Search, enrich, reverse lookup, webhooks, batch. 60 requests a minute, 100 contacts each. API | Included in Standard and Pro. 500 requests a minute per operation. API | The FullEnrich API starts on any plan, including free. Cognism has the higher ceiling, on a paid package. |
| MCP / AI agents Native in both | Native on every plan. Assistants and agents call FullEnrich for search and enrichment. Native | Native on Standard and Pro, for Claude, ChatGPT and Cursor. Native | Both plug into an AI assistant. FullEnrich’s works from the free trial. |
| Warehouse delivery Cognism native | Via API or automation. FullEnrich does not sell a dedicated warehouse-delivery product. Via automation | Native Data-as-a-Service. Scheduled batches to Snowflake, S3, Google Cloud, Databricks or SFTP. Native | FullEnrich suits live workflows. Cognism suits scheduled bulk delivery to the warehouse. |
| Browser extension Cognism native | Not available. FullEnrich workflows start from Search, lists, API, automation or MCP instead. Not available | Native. Works in LinkedIn, Sales Navigator, Recruiter, company websites and supported sales tools. Native | FullEnrich moves data through the stack. Cognism reveals contacts one profile at a time. |
The practical difference
Cognism connects natively to more CRMs and sequencers, both ways. FullEnrich places enrichment inside an API, an automation platform or an AI assistant, on every plan.
FullEnrich is SOC 2 Type II compliant, hosts in the EU, acts as a processor on customer instructions and deletes enriched results after three months.Cognism has the broader certification stack: SOC 2 Type II, ISO 27001:2022 and ISO 27701. It also screens mobile data against national do-not-call registers.For procurement, Cognism has more boxes ticked on paper. For day-to-day data handling, FullEnrich keeps things simpler: shorter retention, EU hosting and no enrichment database sitting behind the workflow.
| Requirement | FullEnrich | Cognism |
|---|---|---|
| Certifications | SOC 2 Type II, report requestable through the trust centre. No ISO certification; the trust page cites its host’s. | ISO 27001:2022, ISO 27701 and SOC 2 Type II (audit period to 31 October 2025, announced February 2026). Certificates gated behind "Request access". |
| Role under the GDPR | Processor for enrichment on the customer’s instructions. Controller for its own Search index, on legitimate interest. | Controller of its own database on legitimate interest, with assessments and Article 14 notification. Processor for customer data sent for enrichment. |
| CCPA | "Do not sell my information" portal at fullenrich.com/optout. | US state privacy policy, California data broker registration, toll-free CCPA number, ICO registration in the UK. |
| Hosting and residency | DigitalOcean, data hosted in the European Union. Head office in the United States, transfers under SCCs. | AWS eu-west-1 in Ireland. "We generally keep the data collected inside the European Economic Area". |
| DPA and sub-processors | DPA dated 2 August 2026, SCCs, 8 days’ notice on a new sub-processor. One public list of seven, verification vendors included. | Public DPA, EU SCCs plus Swiss and UK addenda, 15 days to object. Two lists that disagree: ten on the DPA page, four on the trust centre. |
| Breach notice | "Without undue delay" in the DPA. No hour figure published. | 48 hours in the DPA and the trust centre. The public compliance page still says 72 hours. |
| Retention of enriched data | Results kept on the account three months, then deleted. Deletion at contract end; event logs one year. | Revealed records stay usable for the contract; enrichment inputs kept only for the process. Delete or return within 30 days of termination. |
| SSO | Google SSO on all plans. Custom identity provider as an Enterprise add-on. | SSO ticked on both published tiers. |
| Where each tool gets personal data, and how someone removes theirs | Holds no contact database for enrichment; queries providers on request. Removal through fullenrich.com/optout, no response SLA published. | Builds its own database from its own capture, public sources, manual research and third-party vendors. Removal through a self-serve Privacy Centre, with a customer-visible opt-out list and a Compliance API. |
| DNC and TPS screening | Not documented. FullEnrich keeps no calling list to screen, so screening happens at your dialler. | Screens mobiles against national do-not-call registers and lets you remove, flag or leave matches. Cognism’s own pages say 15 or 16 lists and name 12 jurisdictions. |
| Trustpilot | About four in five one-star reviews come from people whose personal number reached a caller. | The same pattern in the same proportion. Neither profile measures the product’s data quality, so this page publishes no Trustpilot score. |
Public testimonials, quoted as published.
“When you're scaling a 1,000-person sales org across 80 countries, bad data kills your pipeline. We piloted FullEnrich with over 70 reps. The results? 2.4x more mobiles found, connect rates that jumped from 6% to 30%, and 5x fewer invalid numbers. They're not just another data vendor. They're the foundation our global outreach runs on.”
Olivier Elbaz
Global Head of Expansion
2.4×
more mobile numbers found
6% → 30%
connect rates on the pilot
5×
fewer invalid numbers
“Your real differentiator is the accuracy of the data. You've developed a technique where you know what's accurate and what's not, which is not the same as other players. When you're scaling as we are, even a 5 to 10% accuracy increase has a huge impact on the entire yield.”
Wilfried Juncker
Managing Director Americas
“FullEnrich outclasses every other solution. 100k+ outbound emails/month — waterfall enrichment doubled our rate. Doing outbound without it is absurd.”
100k+ outbound emails / monthVictor Alexandrian
COO at Scalability
“3× more phone numbers on the same list. FullEnrich is at the heart of my entire outbound agency.”
3× more mobile numbersKevin Gohin
CEO at Hook Agency
“The data is great, they innovate and ship fast, and the team is made of talented, helpful and extremely nice humans you'd love to work with.”
+18% connection ratesGrasia Maria Madsen
VP of RevOps at PriceShape
“FullEnrich has enabled my sales team to be operational nearly 100% of the time, all with qualified leads. With more than 200 cold calls a day, life without FullEnrich would be unthinkable.”
200+ cold calls / dayPaul Lagrange
CEO & Co-founder at Omogen
“Hey Benjamin. Happy users of FullEnrich - we benchmarked quite a few providers, you were the best. Kudos!”
Aditya Lahiri
At SaasStr! Co-founder at OpenFunnel
“Hi Benjamin! Olivier reached out to me a few weeks ago to try your tool and it has been the best tool my team and I have used so far! (in my career also)”
Marlou Hofman
Head of Sales Development EMEA at Incode | Tech Enthusiast | IDV & KYC
Loved by thousands of GTM teams.
Explore the Wall of LoveDon’t compare claims. Run the same contacts through both. FullEnrich gives you 50 free credits with no card, so you can test it before you buy.
Use the territory and persona you actually care about. Give both tools the exact same list.
Use Cognism through its sample or sales-led trial. Run the same contacts through FullEnrich with free credits first, then a paid plan if you need more volume.
Don’t score rows returned. Score valid emails, real mobiles and whether the contact is actually reachable.
Compare the cost of the usable records each tool produced. Take that number into the renewal conversation.
50 free credits, no card, unlimited users.
Short answers to the Cognism questions that do not need a full section.
Each page puts FullEnrich next to one provider, with dated first-party sources and the rows where the competitor wins.