Data Axle (formerly Infogroup) has been around for decades.  Formerly Infogroup, it rebranded in 2020 and now sells business and consumer data, APIs, and marketing services under one roof. If you want one vendor for U.S. and Canadian firmographics plus campaign execution, it offers real scale.

That scale is why you picked it.

You needed a quick start. An email finder, verifier, and sequences in one place. You could launch outbound fast, keep costs predictable, and show early wins.

Prospecting suites and managed services make sense when you want the whole stack. If your reps already live in other tools and you only need enrichment, that footprint can feel heavy.

In this article, I’ll walk you through the best options on the table: from a lighter enrichment layer, an all-in-one platform, to enterprise datasets with deeper integrations.

TL;DR:

• Data Axle struggles with outdated contact information and limited B2B depth. Sales teams get up to 40% data mismatch on names and email.

• FullEnrich delivers 80%+ verified coverage through waterfall enrichment across 20+ providers, starting at $29/month versus Data Axle opaque enterprise pricing.

• ZoomInfo remains the enterprise standard with comprehensive intent data and technographics. However, there’s no upfront pricing, and users complain of costly annual quotes.

• Apollo.io bundles data and sequences in one platform, with plans starting at $119/user/month.

• Cognism leads for GDPR-compliant European data with human-verified mobile numbers at 98% accuracy

1. FullEnrich

Best for: Maximum contact coverage via multi-source waterfall enrichment

FullEnrich takes a different route from Data Axle. Instead of a single database, we waterfall across 20+ premium providers and only spend a credit when we find a result. When one source doesn't have a contact, it automatically checks the next, achieving 80%+ match rates.

Key Features:

• Waterfall enrichment across 20+ data sources

• Triple email verification (including catch-alls)

• Both work and personal emails plus mobile phones

• Bulk CSV enrichment and real-time API

• Unlimited users on all plans

• Credit rollover up to 3 months

• Native integrations with Salesforce, HubSpot, Clay, Zapier

Pricing:

• Start: $29/month, 500 credits; 500 emails or 50 phones (1 email = 1 credit; 1 phone = 10 credits); 

• Pro: $55/month, 1,000 credits; 1,000 emails or 100 phones (same credit rules);

• Scale: Starts at $500/month, custom credits; custom mix of emails and phones

• One-time: $299, 5,000 credits, 6 month validity.

Pros & Cons:

👉 Try FullEnrich now for 50 free credits to grow your contact list fast!

User Sentiment

G2 Rating: 4.8/5 (122 reviews) 

On G2 one reviewer writes, “This is my everyday tool… easy to use… good customer support,” noting strong email/phone hits and simple rollout. Users on Trustpilot echo the usability theme: “The website is easy to navigate… everything worked smoothly… very satisfied.” 

On Reddit, they talk shop about performance and workflow. In r/coldemail, one commenter puts it plainly: “FullEnrich for sure for waterfall enrichment.” Another thread has users saying it “works phenomenal with Sales Nav” and pairing it with an external verifier.

There are caveats, and users surface them too. A Reddit post calls out customer support frustrations and an unhelpful chatbot in one experience. 

Bottom Line: FullEnrich gets you more emails and mobile numbers, with no need to change your outreach stack. Verified contacts without the enterprise contracts make it a worthy investment. Since it has no sequencing or intent, you can use it as a lean enrichment layer with your current outreach tools.

👉 Try FullEnrich. Pay Only for Verified Enrichments

2. ZoomInfo

Best for: Enterprise teams needing comprehensive B2B intelligence

ZoomInfo is the 800-pound gorilla of B2B data, serving 35,000+ customers. It provides deep company and contact coverage, intent signals, and rich account insights. Unlike Data Axle’s broader consumer/B2B mix, ZoomInfo concentrates on B2B data and workflows for sales, marketing, and RevOps.

Key Features:

• 100M+ B2B contacts; 65 million direct dials

• Intent data and website visitor tracking

• Technographic and firmographic intelligence

• Org charts and reporting structures

• Native CRM integrations (Salesforce AppExchange app; HubSpot support). 

• FormComplete for website lead capture

• Conversation intelligence and chorus integration

Pricing:

• Quote-based and package-dependent (Sales, Marketing, Talent). Tailored to team size, goals, and add-ons (e.g., intent, web visitor de-anon, conversation intelligence)

Pros & Cons:

User Sentiment

G2 Rating: 4.5/5 (8,815 reviews) 

On G2, everyday users talk about impact and depth in getting potential clients. 

Kathy H, head of a small business, says that ZoomInfo has “the most accurate cell phone numbers” of anything she has used.

For John F, a Sales Engineer, it has aided with the growth of clients, with him calling it a “cheat code for sales”.

Iyer A., a National Sales Manager, says it’s his “single most important tool…besides knocking doors and cold calling,” while others note cost and freshness caveats like information being “occasionally out of date.” 

Regarding data accuracy, users talk of having to “cross-reference with LinkedIn.” 

Several posts complain about service and billing experiences.

According to AJ on TrustPilot, “The company makes budgeting difficult as it does not provide upfront pricing”. Todd cautioned that they “paid $2,500 per month, $30K total for the year” after using ZoomInfo in 2024. 

Some users add that “the only way they can keep you as a customer is to lock you into a contract.”

Bottom Line: ZoomInfo is the B2B-first option when you need deep company context, intent, and tight CRM integrations. It’s a quote-based, enterprise buy. Best suited to larger teams with RevOps support that need to expand their customer base.

3. Apollo.io

Best for: Small businesses needing all-in-one prospecting and engagement

Apollo.io combines a 275M+ contact database with a built-in email sequencer, dialer, automation, and a Chrome extension that works on LinkedIn and in your inbox/CRM. I can find, enrich, and contact from one place.

The transparent pricing and included sequencing tools make it especially attractive for small businesses and startups.

Key Features:

• 275M+ verified B2B contacts

• Built-in email sequencer and dialer

• Chrome extension for LinkedIn prospecting

• AI-powered email writing assistant

• Lead scoring and buyer intent (6-12 topics)

• Workflow automation and triggers

• Native CRM integrations

Pricing:

• Free — $0 (1,200 credits per user/year, 2 sequences)

• Basic — $49/user/month (billed annually, 30,000 credits per user/year, 2 sequences)

• Professional — $79/user/month (billed annually, 48,000 credits per user/year, unlimited sequences)

• Organization — $119/user/month (billed annually, minimum 3 users, 72,000 credits per user/year, unlimited sequences, advanced tools, and custom solutions)

Pros & Cons:

User Sentiment

G2 Rating: 4.7/5 (9,125 reviews) 

From the praise side, recent G2 reviews keep calling Apollo a time-saver. 

Ishant M, a sales representative, found it to be a reliable platform for prospecting and outreach that “significantly improved productivity”. 

It’s “incredibly useful and super simple to use… I mainly use it to get prospect data into the CRM, which makes sequencing so much easier,” says  A.E. Benjamin. 

You’ll also see tougher takes. On Reddit, some users report mixed data quality and deliverability, “19–26% bounce rate… not impressed with the data quality”. Others say it’s fine as a free sequencer but not their pick for paid data.

Trustpilot skews critical, with recent posts like “never got the system to actually work… support didn’t resolve it” and complaints about slow UX and inaccurate emails. 

Bottom Line: Apollo is a full replacement for Data Axle plus your outreach platform. Engagement tools eliminate the need for separate software.

4. Cognism

Best for: European markets with GDPR compliance requirements

I treated Cognism as a compliance-first source for phone-verified mobiles in EMEA. Diamond Data® gave me human-verified numbers (on demand) and Cognism scrubbed records against 13 national DNC/TPS lists, which helps legal sign-off. You can layer in Bombora intent at higher tiers to time outreach.

Key Features:

• Diamond Data® with human-verified EU mobiles

• GDPR-compliant with full audit trails

• 400M+ global B2B contacts

• Bombora intent data integration

• Do Not Call suppression (13 countries)

• Chrome extension for LinkedIn

• Advanced firmographic filtering

Pricing:

No upfront pricing. Contact sales for custom quotes, split into two package options: 

• Grow: “essential quality data” for prospecting, including contact & company data and phone-verified Diamond Data®.

• Elevate: everything in Grow plus intelligence and signals like job changes, funding, hiring, M&A; technographics and intent topics

Pros & Cons:

User Sentiment 

G2 Rating: 4.6/5 (1,118 reviews)

If you sell into Europe, Cognism wins trust for reach and real mobiles. Rezaul H., an SDR on G2, says: “The most helpful feature is the quality and accuracy of contact data, especially mobile numbers… It saves time and boosts connect rates.” 

Compliance comfort shows up a lot. Nilesh P., Sales Engineer, notes: “The database is accurate, especially for direct dials and European contacts, and the compliance standards give peace of mind.” 

Workflows feel practical day-to-day. Ana S., Demand Gen Manager, likes the filters and add-ons: “The UI is intuitive… I also appreciate the Chrome extension… verified emails with compliance checks make outreach cleaner.”

There are trade-offs. Sebastian L., Global Outbound Manager, puts it across: “Fantastic in Europe, but could be stronger for the US.” And on pricing, one Reddit buyer shares real numbers: “Cognism was around €20k for a 12-month contract with 10 users. Unlimited exports… nice compared to ZI.” 

Bottom Line: When I need verified EU mobiles and a documented compliance trail, Cognism is my short list. Budget for enterprise levels and test US depth for your ICP before rolling it out globally.

5. Lead411

Best for: US-focused teams that want unlimited verified emails/phones and predictable pricing

Lead411 is an easy pick over credit-based tools. I can look up as much as I need without “credit anxiety,” then export within my plan’s yearly limit (or go unlimited exports on higher tiers). The triple-verification and frequent re-verification keep email quality high.

Key Features:

• Unlimited viewing of verified emails/direct dials

• 96% email accuracy 

• Triple verification process

• Bombora intent data (annual plans)

• Sales triggers (funding, hiring, technology adoption)

• Chrome extension

• CRM integrations

Pricing:

• Free Trial — 7 days;  50 free exports

• Spark — $49/month;  1,000 exports/month (Direct phone numbers not included)

• Blaze — Custom Price;  1,000+ exports/month (direct phone numbers, advanced search criteria)

Pros & Cons:

User Sentiment 

G2 Rating: 4.5/5 (467 reviews) 

For value and speed, Lead411 gets a lot of love. Risk Analyst Priyanka N. on G2 says it “provides accurate and up-to-date contact information… advanced search filters and triggers help identify prospects at the right time.” 

Ease of use comes up again and again. Sudheer R. in the E-Learning niche calls it “very useful and value for lead identification… easy to use,” noting how quickly their team finds the right contacts. 

There’s grassroots praise too. In r/sales, one SaaS seller writes, “For the price and the accuracy, I haven’t found a better solution… our team loves it.” 

Not every experience is glowing. On Trustpilot, one reviewer complained about inaccurate data where the “phone number gets…the wrong people and companies,”. A reminder to run a short analytics trial on your ICP before scaling.

Bottom Line:  If you want simple pricing + unlimited viewing with strong US coverage, Lead411 is a solid pick. Just choose the tier that matches your export needs and confirm any trial/intent terms with sales.

6. LinkedIn Sales Navigator

Best for: Relationship-based social selling with warm paths and career signals

LinkedIn Sales Navigator takes a completely different approach than Data Axle's database model. Instead of static lists, access to 1B+ LinkedIn profiles with powerful filters and lead/account recommendations. You even get job-change alerts—so you can find the right people and the right path in. 

Key Features:

• 1B+ real-time LinkedIn profiles

• Advanced search filters

• TeamLink for warm introductions 

• InMail credits (50-150/month)

• Lead and account recommendations

• CRM activity tracking

• Job change alerts

Pricing:

• Core & Advanced: LinkedIn lists starting prices  (Core $119.99/month; Advanced $179.99/month). Final pricing can vary by region and billing choice

• Advanced Plus: Request a demo / contact sales for a quote

Pros & Cons:

User Sentiment 

G2 Rating: 4.3/5 (2,024 reviews) 

If you live in LinkedIn every day, Sales Navigator feels familiar and fast. Ferenc L. calls it “an essential networking & lead gen tool” that helps him organize prospects and “spend less time guessing.” 

Vaibhav U. likes the “wide variety of filters” and daily ease of use for finding the right contacts. 

But it isn’t a data vendor. Nolan D. points to limits, “No CSV export… phone numbers? Good luck”, and some interface glitches.

On Reddit, one rep says it’s “the best B2B leads database by far… but useless if you don’t stack it with other tools,” while another calls it “a great connector… but an outdated sales tool.”

Bottom Line: Use Sales Navigator to find people and warm paths quickly; pair it with an enrichment tool for emails, phones, and exports.

7. Clearbit (Breeze Intelligence)

Best for: HubSpot teams that want native, real-time enrichment, form shortening, and visitor identification

After HubSpot acquired Clearbit, its enrichment and Reveal capabilities were integrated into HubSpot as Breeze Intelligence. You can enrich contacts/companies in real time unlike Data Axle's standalone database. Also shorten forms by autofilling firmographics, and identify visiting companies for ABM, all within HubSpot workflows.

It’s an add-on for paid HubSpot tiers (Starter/Pro/Enterprise across Hubs)

Key Features:

• Real-time form enrichment

• Website visitor identification

• Company and contact enrichment

• Technographic data

• Custom audience building

• Slack alerts for target accounts

• Native HubSpot workflows

Pricing:

Total cost scales with how many credits you use and your HubSpot plan. There’s no standalone version.

• 100 credits — $30/month (~$0.30 per credit; 1 credit enriches 1 CRM record)

• 1,000 credits — $150/month (~$0.15 per credit; includes automatic data refresh)

• 10,000 credits — $700/month(~$0.07 per credit; includes automatic data refresh)

Pros & Cons:

User Sentiment

G2 Rating: 4.4/5 (626 reviews)

For HubSpot users, Breeze feels native and helpful. Anubhav N. says it “helps me connect the dots between quantity and quality of website traffic,” calling out the funnel view and identification of visiting companies. 

Day-to-day workflows come up a lot, too. Sean K. likes that “the Slack integration makes it easy to set triggers to get notified when identified traffic has hit your site,” and other G2 reviewers highlight quick enrichment inside HubSpot. 

There are caveats you should know. Alice K. notes recent UX shifts: “...the visitor report is much more difficult to read...”, and finds the “credit-based system fairly unintuitive.”

On Reddit, one buyer says, “we are planning on switching to Apollo and Clay, as Clearbit had a lot of data accuracy issues,” while another complains that the new HubSpot version shows “only a small fraction of the visitors we got in Clearbit.” 

Bottom Line: Breeze earns praise for being baked into HubSpot and surfacing visitor/company intelligence fast. It's not a direct Data Axle replacement but you can use it to enrich existing leads.

8. UpLead

Best for: Teams that prioritize data quality and want credits returned in case of failure

UpLead pairs a 95% accuracy guarantee with automatic credit refunds for bounced emails, so you’re not burning budget on bad data. The platform also offers technographics, Bombora intent (plan-dependent), and a Chrome extension for prospecting.

Key Features:

• 95% accuracy guarantee

• Automatic credit refunds for bounces

• Real-time email verification

• 160M+ B2B contacts

• Technographic data

• Intent signals (Pro plan)

• Chrome extension

Pricing:

• Free Trial — 7 days · 5 credits

• Essentials — $99/month · 170 credits/month

• Plus — $199/month · 400 credits/month  

• Professional — Custom seats/credits (annual billing only)

Pros & Cons:

User Sentiment 

G2 Rating: 4.7/5 (804 reviews)

Praise is consistent on clean data and speed. Jerry C. says UpLead has “saved us time, reduced list costs, and consistently delivered leads that convert.” Don W. adds: “UI is great and the data are much cleaner than other, more expensive services.” 

The refund-style accountability is a hit too. Andrea V. likes that UpLead “tests email validity prior to charging a credit.” 

There have been some complaints about their subscription model. Cecil L. was particularly miffed, saying: “No notification sent before renewal… no refund policy… no after sales service.” Tom O.  also noted a “payment on a new year of contacts completely out of the blue without any warning.” 

And on Trustpilot, Abigail Martinez added that: “You can’t change or delete [payment data] because they don’t have a billing tab to properly manage your own information.

Bottom Line: UpLead beats Data Axle on data quality and transparency. The refund policy makes it ideal for teams that can't afford wasted credits. Be careful with billing terms though.

9. Lusha

Best for: Individual SDRs doing LinkedIn prospecting

I ran the Lusha Chrome extension on LinkedIn to reveal verified emails and mobile/direct numbers. You can do this quickly, then push the record to your CRM. It’s lightweight, fast, and built for tactical prospecting (not for heavy enrichment at scale). It works in real-time as you browse.

Key Features:

• One-click LinkedIn Chrome extension

• 155M+ profiles with emails and direct dials.

• Direct phone numbers and emails

• CRM integrations (HubSpot, Salesforce, Outreach, Salesloft).

• Credit rollover (Up to 2x monthly allowance)

• Prospecting lists feature

Pricing:

• Free —  40 credits/month, 1 seat included

• Pro — $22.45/month, 3,000 credits/year, 3 seats included

• Premium — $52.45/month 7,200 credits/year, 5 seats included

Pros & Cons:

User Sentiment

G2 Rating: 4.3/5 (1,545 reviews)

For LinkedIn users, Lusha feels fast. Donna C., a Sales Development Representative, says what she likes best is “its ability to provide results based on the filters…such as industry and job title. It can also be integrated with Salesforce easily.” 

But results aren’t uniform. On Capterra,  Randy P., an Account Manager, calls out that “data accuracy is quite a problem and seems outdated.” Over on Reddit, there are reports “about maybe 70–80% accuracy,” and while another user says “40% of the numbers work for me… terrible luck with it.” 

Some practitioners say it’s fine as a quick helper but not their main source. One r/coldemail contributor put it this way: “Lusha had a lot of landlines and less accurate info… Cognism’s been better for UK mobiles.”

Bottom Line: People like Lusha for the speed and simplicity on LinkedIn. Expect variable accuracy by region and persona, and watch how many credits phone reveals consume before you scale.

10. Seamless.AI

Best for: High-volume US prospecting with AI verification

Seamless.AI positions itself as the "infinite leads" platform, using AI to verify contacts. Unlike Data Axle's static database, it’s a real-time search engine for B2B profile data (emails/cell phones).

Key Features:

• AI-powered search engine

• Real-time verification

• Chrome extension

• Intent data (add-on)

• Autopilot workflows

• Unlimited users (Enterprise)

• Job change tracking

Pricing:

• Free: 50 credits/month

• Pro: Pay per user; Daily credit refresh

• Enterprise: Custom credits (unlimited users)

  Specific cost is discussed with the sales team on a case-by-case basis.

Pros & Cons:

User Sentiment

G2 Rating: 4.4/5 (5,183reviews)

Reps on LinkedIn like how fast Seamless feels. On G2, Sarah D. calls it an “algorithm that turned prospecting into art”, and Kirk R. says it’s a “solid solution for a fraction of the cost for others.” Reviewers also highlight the Chrome extension for grabbing contacts on the fly and pushing them to Salesforce/HubSpot without CSVs. 

But results aren’t universal. On Reddit, u/LeadGeneration thread, one user reports “18–23% bounces” and says the “extension and data gathering tools… broke several times.” Others share that pricing beyond the free tier is hard to pin down without a demo. u/AIToolTesting post calls it “a great tool but pricing is a nightmare to figure out.” 

Bottom Line:  Use Seamless when you want scale + seat flexibility and like the real-time search idea. Validate data quality and extension stability on your ICP, and weigh the quote for credits/users before you commit. 

11. RocketReach

Best for: Recruiters and sales teams targeting technical talent

RocketReach advertises 700M+ professional profiles and offers a simple Chrome extension, bulk enrichment, and API/CRM integrations. It's handy for recruiting workflows where you jump from profiles to direct outreach. The company has around 85% accuracy, while reviews describe real-world results as good but variable.

Key Features:

• 700M+ global profiles

• Browser extension

• Bulk list enrichment

• Social profile aggregation

• API access

• Email and phone lookups

• CRM integrations

Pricing:

• Essentials (Email Only) — $27/month; 1,200 exports/year

• Pro (Email + Phone) — $69/month; 3,600 exports/year

• Ultimate (Email + Phone) — $175/month; 20,000 exports/year

Pros & Cons:

User Sentiment 

G2 Rating: 4.4/5 (1,057 reviews)

When teams want fast contact lookups, many say RocketReach gets them moving. On G2, Brian T. calls it “a good starting point… sometimes even contacts with correct email and phone numbers”. 

A Capterra reviewer, Richard B. highlights “the depth of contact information (email & phone number).” 

But results vary. Krystle S. reports it was “clunky to use,” with “around 20% of emails… bounced,” and Megan D. writes that “a big portion of the time… no contact info is correct.” 

On Trustpilot, Elizabeth McDonald warns that “emails are not up to date,” and mentions renewal frustrations (no reminder and you can’t cancel). 

Bottom Line: RocketReach works well for technical recruiting and global prospecting. Plan a short trial to gauge accuracy on your roles/regions and to see how bulk flows fit your team

12. Snov.io

Best for: Email-heavy campaigns on a budget

With Snov.io, I could find, verify, send, and track emails without shifting platforms. It combines multichannel campaigns (email + LinkedIn), warm-up & deliverability tools, and a built-in CRM with deals/pipelines. 

So you can use it in place of both Data Axle and your email automation tool.

Key Features:

• Email finder + verifier (credits cover searches & verifications).

• Drip / multichannel sequences with LinkedIn actions.

• Email warm-up & deliverability toolkit.

• LinkedIn prospecting/automation and Chrome extension.

• CRM with deals/pipelines (free, multiple pipelines, deal automation). 

Pricing:

• Starter — $29.25/month; 1,000 credits, 5,000 recipients

• Pro — $74.25/month; 5,000 credits, 25,000 recipients

• Custom Ultra — Contact Sales; From 200,000 credits, from 400,000 recipients

Pros & Cons:

User Sentiment

G2 Rating: 4.5/5 (457 reviews) 

Teams like that Snov.io bundles operations. But not everyone has the same experience. 

Johnny R., a small business owner, likes the automation and warmup tools but wishes the editor were “cleaner and more up to date”.

For Himaanshu L., the platform has “excellent lead generation tools with CRM,” and it “fulfills [his] lead-gen and CRM needs.” However, he wanted “more database” and needed “time to adapt”.

On Trustpilot, Mozard MoLo Louis highlights helpful onboarding with a customer service rep, saying, “She helped me improve my Snov account to have better results from campaigns.” 

Sunny K. notes that “cost is very high compared to other lead-generation tools”. 

In Reddit threads, AdministrativeLegg advises against switching to Snov for sending, saying it's “not great for warmup/sending and their email scraper is bad”. Another user complains that the threading “makes follow-ups look disorganized.”

Bottom Line: Snov.io saves money but lacks depth for complex sales processes. Just validate quotas (credits + recipients). Remember that credits roll over if your plan stays active but expire when the paid period ends.

Why FullEnrich Stands Out as the Best Alternative for Data Axle

Data Axle users frequently flag list-quality issues that drive higher bounces. While the platform swaps out bad records after those bounces, you still lose time managing replacements instead of having conversations. 

FullEnrich takes a different route: we waterfall across dozens of premium providers and only use a credit when we actually find a result. You end up with 80%+ verified coverage without locking you into big, opaque contracts.

Stronger Coverage, Fresher Results

You get both work and personal emails plus mobile phones, and emails are triple-verified to keep bounces down. Because enrichment happens through a real-time API (and bulk CSV when you want it), you’re not stuck with a static, aging database.

Simple, Transparent Pricing

FullEnrich is credit-based with flexible rollover, no per-seat fees, and entry pricing at $29/month. By contrast, most Data Axle lead-gen and data services are quote-only with no public rate card. Salesgenie (Data Axle Genie) advertises starting at $99/month but notes pricing varies by package, users, databases, and credits (final numbers come via a consultant). That means you don’t get a “pay only for successful enrichments” model on the Data Axle side.

With FullEnrich, you pay only for verified results; with Data Axle, you’re primarily paying for platform access or a negotiated package

Built for Modern Sales Teams

Invite unlimited users on every FullEnrich plan, plug into Salesforce, HubSpot, Clay, and Zapier, and choose the bulk or API path that fits your flow. We’re focused on enrichment (no heavy, all-in-one bloat) so you can keep the outreach tools you already love.

For more verified contacts with less waste, FullEnrich’s multi-source waterfall and credit-on-success model make it an easy upgrade from list-based databases.

👉 Start using FullEnrich with 50 free credits today and find more verified contacts at a fraction of the cost.

Final Recommendation: Which Data Axle Alternative Should You Choose?

The best Data Axle alternative depends on your specific needs, budget, and target market:

Choose FullEnrich if: You need maximum contact coverage and verified accuracy without enterprise contracts. The waterfall enrichment approach delivers 80%+ match rates that Data Axle can't match.

Choose ZoomInfo if: You're an enterprise with the budget for comprehensive B2B intelligence, including intent data, technographics, and account hierarchies.

Choose Apollo.io if: You're a small business wanting an all-in-one platform combining data with engagement tools at an affordable price.

Choose LinkedIn Sales Navigator if: Your sales process relies on relationships and social selling rather than volume prospecting.

👉 Start your FullEnrich free trial and see why teams are finding 3x more verified contacts than with single-source databases.

FAQs

What kind of company is Data Axle?

Data Axle (formerly Infogroup) is a long-standing data and marketing services company. They provide business and consumer data, APIs, and marketing solutions under one roof. If you’re looking for U.S. and Canadian firmographics plus campaign execution from a single vendor, that’s their sweet spot. Think of them as the “one-stop shop” for direct mail, email campaigns, and marketing lists.

Is Data Axle a good company for small businesses?

Honestly, it depends on what you need. Data Axle has been around for decades and offers scale, but many teams run into challenges with outdated contact information and shallow B2B depth. Users have reported up to 40% mismatches on names and emails, which means lost time and higher bounce rates. If your focus is traditional marketing, it can work. But if you’re running modern outbound sales, you might find it too limited compared to newer options like FullEnrich, Apollo, or Cognism

How much does Data Axle cost?

It depends on the product. A few offers (e.g., Credit Solutions) publish prices. Most lead-gen and B2B data packages are customized and require a quote, so you won’t find a public rate card for everything. Expect pricing to vary by users, databases, credits, and add-ons. Enterprise contracts can run into tens of thousands annually, making it tough to budget without talking to sales.

Who are Data Axle competitors?

It depends on what you’re after:

• If you want maximum verified coverage at low cost, FullEnrich waterfalls across 20+ providers and charges only for results.

• If you’re an enterprise needing intent data and deep insights, ZoomInfo is still the heavyweight (but pricey).

• If you’re a startup wanting data + sequences in one place, Apollo.io is a strong all-in-one pick.

• For GDPR-compliant EU data with human-verified mobiles, Cognism is the go-to.

Basically, the competitors break down into three camps: enrichment-focused (FullEnrich), all-in-one prospecting tools (Apollo, Snov.io), and enterprise datasets (ZoomInfo, Cognism, LinkedIn Sales Navigator)