ExactData built its name on offering a large database of consumer and business mailing lists for direct marketing campaigns.

But sales and marketing teams that depend on accurate contact data for modern lead generation efforts often run into trade-offs: no published verification rates, dated infrastructure, and opaque pricing that requires multiple sales calls.

The good news is that ExactData isn't your only option.

In 2025, there are multiple data enrichment platforms and sales intelligence tools that provide broader data points, more flexible pricing plans, and stronger GDPR/CCPA compliant practices.

In this guide, I'll compare 8 proven ExactData alternatives. 👇

1. FullEnrich

FullEnrich solves what ExactData never addressed—the coverage problem.

Instead of ExactData's single database hitting 30-40% match rates, FullEnrich waterfalls through 20+ premium data providers to deliver 85-90% coverage. When one provider misses, another catches the contact data your sales teams need.

Who FullEnrich is Best For

Mid-market B2B companies running outbound at scale, RevOps teams wanting API-first enrichment, and organizations tired of ExactData's limited coverage impacting their lead generation campaigns.

Key Features

• Waterfall enrichment across 15+ providers (Apollo, Hunter, Snov, and more)

• 85-90% match rate for contact enrichment

• Pay-as-you-go with no minimums

• API-first architecture for automation

• SOC 2 Type II, GDPR, CCPA compliant

• Real-time enrichment and batch processing

Ease of Use

Unlike ExactData's manual CSV process, FullEnrich offers modern API integration. RevOps teams can connect to Snowflake, Segment, or Clay without engineering support. The user friendly interface beats ExactData's dated portal hands down.

Pricing

• Free plan: 50 credits

• Start – $29/month: 500 credits

• Pro – $55/month: 1,000 credits

• Scale – From $500/month: custom high-volume plan

• One-time – $299: 5,000 credits valid for 6 months

• No annual contracts required

• Pay only for successful enrichments

👉 Start free with 50 credits and unlock verified contacts today.

Pros and Cons

Why FullEnrich Over ExactData

FullEnrich delivers 2.5x the match rate of ExactData through intelligent waterfall enrichment. While ExactData gives you one shot at finding contact data, FullEnrich tries 20+ sources. For lead generation efforts at scale, this coverage difference transforms pipeline potential.

What Users Are Saying

G2 Rating: 4.8/5 on G2 (116 reviews)

FullEnrich is praised for its accurate contact data and ability to find details that other tools miss.

Thibault M., CEO, shared:

“The exceptional quality of the data provided by FullEnrich is unmatched. It finds the contact details that my other tools couldn't find.” (Source)

But some users note limitations with the Chrome extension.

Xavier B., Responsable Développement Commercial & Marketing, added:

“Extension is no longer available, so now you have to copy/paste the LinkedIn profile page URL into FullEnrich.” (Source)

Bottom Line

FullEnrich represents the future of data enrichment—multiple providers, transparent pricing, modern APIs. ExactData's single-source model can't compete with 85%+ match rates.

👉 Stop losing leads to bad data. Try FullEnrich with 50 free leads today and get contacts you can trust.

2. Cognism

Where ExactData focuses on quantity with compiled mailing lists, Cognism delivers verified quality—especially their Diamond Data® with phone-verified mobile numbers achieving 87% connection rates. Unlike ExactData's consumer-heavy database, Cognism is built specifically for B2B sales teams.

Who Cognism is Best For

Teams targeting EMEA markets, enterprise sales with compliance requirements, and SDRs who need verified phone numbers that actually connect with key decision makers.

Key Features

• Diamond Data® phone-verified mobile numbers (10M+ contacts)

• Checks against 13 global Do Not Call registries

• Bombora intent signals integration

• Two-way Salesforce sync

• Unrestricted views on all pricing plans

• Sales Companion Chrome extension

Ease of Use

RevOps teams report setup in under 2 hours with native CRM integrations. The platform's user friendly interface beats ExactData's dated system. SDRs particularly appreciate the AI-powered search for finding ideal customers.

Pricing

• Entry plans from ~$15,000/year

• Diamond Data® typically $25,000+/year

• Custom packages based on seats and markets

• Annual contracts only

Pros and Cons

Why Cognism Over ExactData

Cognism's phone-verified approach means 87 conversations per 100 calls versus ExactData's likely sub-30% rates. For European expansion or compliance-heavy industries, there's no comparison—Cognism was built for this while ExactData barely addresses GDPR requirements.

What Users Are Saying

G2 Rating: 4.6/5 on G2 (based on ~1,100 reviews)

Casper P., Team Lead, Business Development, shared:

“Their quality of contact details is insane compared to other tools. Also they almost always have the email, and most of the time they also have the mobile phone.”

But users commonly cite the tool's high upfront cost and opaque pricing model as major drawbacks, especially for smaller teams.

Elwira G., Intl. Business Dev Manager (Enterprise), added:

“The platform is often considered expensive, with high upfront costs and a focus on long-term annual contracts. The pricing can be opaque, and some users feel the cost is too high for the value.”.

Bottom Line

If you're serious about EMEA markets or need verified mobile numbers, Cognism justifies its premium. ExactData can't touch their data accuracy or compliance standards.

3. Apollo.io

Apollo democratizes B2B data with 275M+ contacts at a fraction of ExactData's opaque custom pricing. While ExactData hides behind sales calls, Apollo starts free and scales transparently to help businesses identify and engage prospects.

Who Apollo.io is Best For

Startups, SMBs running targeted outreach efforts, marketing teams needing email automation built-in, and anyone tired of ExactData's pricing games.

Key Features

• 275M contacts, 73M companies database

• Built-in email marketing and sequencing

• AI writer for personalized outreach

• Intent data and buying signals

• Native CRM tools integration

• Chrome extension for LinkedIn profiles

Ease of Use

Night and day compared to ExactData. Apollo's modern platform includes prospecting, enrichment, and engagement in one system. No need for CSV gymnastics or manual imports that ExactData requires.

Pricing

• Free plan – $0: 100 credits/month

• Basic – $59/user/month (annual $49): 2,500 credits, CRM sync

• Professional – $99/user/month (annual $79): 4,000 credits, advanced features

• Organization – $149/user/month (annual $119): 6,000 credits, international dialer

Pros and Cons

Why Apollo Over ExactData

Apollo gives you prospecting, enrichment, and engagement for less than ExactData charges for static lists alone. The transparency in pricing and modern API make it one of the best alternatives for growth-focused sales and marketing teams.

What Users Are Saying

G2 Rating: 4.7/5 on G2 (9,086 reviews)

Apollo.io is praised for combining a strong database with sequencing and outreach tools.

Gaurav S., Manager- International Sales, shared:

“Apollo.io stands out for its powerful lead database, highly customizable filters, and integrated outreach capabilities—all in one platform.” (Source)

But some users feel the platform can be overwhelming.

Itay D., President, Manager- International Sales, shared:

“The platform is a bit dense, tough to figure out how to derive all the value possible. Sometimes it struggles to get leads for smaller sized businesses.” (Source)

Bottom Line

Apollo delivers 10x the functionality of ExactData at a fraction of the cost. Unless you specifically need postal mailing lists, Apollo wins for digital lead generation campaigns.

4. Lead411: Unlimited Searches vs ExactData's Credit Restrictions

Lead411's unlimited search model flips the script on ExactData's pay-per-record approach. At $99/month for unlimited verified data, it's built for volume prospecting without the meter running, giving users maximum flexibility.

Who Lead411 is Best For

High-volume SDR teams, agencies managing multiple clients, and anyone burned by ExactData's hidden costs and credit restrictions on their lead generation efforts.

Key Features

• 450M contacts, 60M companies

• Unlimited searches on most plans

• 96% email deliverability guarantee

• Triple-verified emails, double-verified phone numbers

• Bombora intent integration

• Growth triggers and technographics

Ease of Use

Straightforward compared to ExactData's convoluted ordering process. Chrome extension works directly on LinkedIn profiles. Data exports cleanly to CRM tools without the formatting issues ExactData users report.

Pricing

• Basic Plus Unlimited – $99/user/month

• Enterprise Limited – Custom pricing with intent data

• Free 7-day trial with 50 exports

Pros and Cons

Why Lead411 Over ExactData

The unlimited model removes anxiety about burning through credits. Their 96% accuracy guarantee beats ExactData's undisclosed rates. For US-focused teams doing volume to generate high quality leads, it's significantly better value.

What Users Are Saying

G2 Rating: 4.5/5 on G2 (467 reviews)

Lead411 is praised for delivering accurate and up-to-date contact information.

Priyanka N., Risk Analyst, shared:

“Lead411 provides accurate and up-to-date contact information, making it easier to find high-quality leads.” (Source)

But some users feel the filtering options could be improved.

John L., President, shared:

“I believe the revenue filtering options could be improved to better fit various industries. The current options are somewhat limited, and having more granular choices would enhance the targeting process for specific company profiles.” (Source)

Bottom Line

Lead411's unlimited searches and accuracy guarantees make ExactData's opaque credit model look antiquated. Perfect for volume-driven sales teams seeking potential leads.

5. Bookyourdata: Pay-As-You-Go Done Right vs ExactData's Commitments

Bookyourdata's true pay-as-you-go model with 97% accuracy guarantee shows what ExactData should have evolved into. No subscriptions, no minimums, just verified B2B data when you need it for your email marketing campaigns.

Who Bookyourdata is Best For

Project-based prospecting, seasonal campaigns, freelancers, and teams tired of ExactData's minimum orders and commitment requirements that don't match their specific needs.

Key Features

• 97% accuracy guarantee with real-time verification

• Credits never expire (unlike ExactData's time limits)

• 100+ data attributes per contact including job title and company size

• Built-in email verification

• Bulk list building tools with specific criteria

• Pay only for verified contacts

Ease of Use

Simple credit system—1 credit = 1 verified contact. No complex packages or tiers like ExactData. Export directly to CRM or Excel without formatting headaches. The user friendly interface makes it easy for marketers to build email lists.

Pricing

• Starting at $0.16 per contact with volume discounts.

• 10 free credits monthly to test. No subscription required—massive advantage over ExactData's minimums. This flexible pricing model works for businesses of any team size.

Pros and Cons

Why Bookyourdata Over ExactData

The flexibility to buy exactly what you need without commitments. Their 97% guarantee versus ExactData's unknown accuracy. Perfect for testing campaigns without risk or for small businesses with limited budgets.

What Users Are Saying

G2 Rating: 4.4/5 "Finally, a vendor that doesn't force annual contracts like ExactData tried to push" - Demand Gen Manager

Bottom Line

For flexibility and guaranteed accuracy, Bookyourdata embarrasses ExactData's rigid model. Ideal for careful spenders seeking potential clients for targeted campaigns.

6. ZoomInfo

ZoomInfo operates in a different league than ExactData with 235M+ professionals and advanced intent signals. Yes, it's expensive, but you're getting enterprise-grade data infrastructure with advanced analytics, not compiled mailing lists.

Who ZoomInfo is Best For

Enterprise sales teams, companies with dedicated RevOps, organizations needing technographic data and artificial intelligence to identify decision makers at scale.

Key Features

• 235M professionals, 100M+ companies

• Advanced intent data and buying signals

• Technographic intelligence

• Conversation intelligence with AI

• Workflow automation for follow ups

• Enterprise integrations

Ease of Use

More complex than ExactData but infinitely more powerful tools. Requires training but RevOps teams can build sophisticated workflows impossible with ExactData's basic lists. The platform helps sales and marketing teams discover and engage ideal customers.

Pricing

• Entry-level contracts: $15K–$25K/year

• Advanced/Enterprise tiers: $40K+ per year

• Contracts are annual, with custom pricing based on seats and data volume

Pros and Cons

Why ZoomInfo Over ExactData

If you have the budget, it's not even close. ZoomInfo's data quality, coverage, and intelligence capabilities make ExactData look like a spreadsheet vendor. The platform helps businesses identify, connect with, and convert enterprise prospects.

What Users Are Saying

G2 Rating: 4.5/5 on G2 (8,803 reviews)

ZoomInfo is valued for its massive database and ability to surface new prospects.

Morgan S., Marketing Customer Development, shared:

“From employer branding to law firms, ZoomInfo has helped me gain access to thousands of prospects.” (Source)

However, others report issues with data accuracy and platform performance.

Boaz Y., Director of Marketing, added:

“Data accuracy is inconsistent. I’ve run into outdated company sizes, wrong locations, and records that lead to bounces - enough to slow campaigns and require manual re-verification.” (Source)

Bottom Line

ZoomInfo is enterprise-grade everything ExactData isn't. If you have $15K+ budget and need sophisticated intelligence, there's no comparison among top competitors.

7. Lusha: LinkedIn-First Prospecting vs ExactData's Bulk Approach

Lusha takes a different approach than ExactData—focusing on real-time LinkedIn data extraction rather than pre-compiled lists. With its Chrome extension, sales teams can instantly pull contact data while browsing LinkedIn profiles.

Who Lusha is Best For

SDR teams living in LinkedIn, recruiters needing direct dials, small businesses wanting affordable access to decision makers, and anyone who prefers real-time data over ExactData's static lists.

Key Features

• Chrome extension for LinkedIn and web

• Direct dial phone numbers

• Email verification in real-time

• CRM integrations (Salesforce, HubSpot)

• GDPR and CCPA compliant

• Prospecting lists with filters by location and job title

Ease of Use

Incredibly simple—install the Chrome extension and start pulling data from LinkedIn profiles immediately. No complex setup like ExactData's ordering process. The user friendly interface makes it perfect for non-technical users.

Pricing

• Free plan: 5 credits/month

• Pro: $29/month

• Premium: $51/month

• Scale: $79/month
  👉See our Lusha pricing breakdown

Pros and Cons

Why Lusha Over ExactData

For teams prospecting on LinkedIn, Lusha's real-time extraction beats ExactData's outdated lists. You're getting current data on potential leads as you browse, not last year's information.

What Users Are Saying

G2 rating: 4.3/5

“Lusha makes it easy for me to find accurate contact details of important decision-makers in our target companies.” – Murtaza P., Demand Generation Manager (Source)

"Limited Data Coverage for Niche Markets." – Ichrak M., Cloud IT SDR (Source)

Bottom Line

Lusha excels at LinkedIn-based prospecting with real-time data. If your outreach efforts center on LinkedIn, it's far more relevant than ExactData's bulk approach.

8. Seamless.AI: AI-Powered Search vs ExactData's Static Database

Seamless.AI uses artificial intelligence to find contact data in real-time rather than ExactData's pre-compiled approach. It's messier but can discover prospects ExactData's database misses entirely.

Who Seamless.AI is Best For

Teams prospecting into new markets, SDRs needing real-time contact discovery, organizations okay with lower accuracy for higher coverage of potential clients.

Key Features

• AI-powered real-time search

• 1.9B contact records claimed

• Chrome extension for web browsing

• Pitch intelligence with insights

• Direct dial focus with verification

• CRM tools integration

Ease of Use

Simple interface but results require verification. The AI approach means more manual QA than ExactData's pre-verified lists, but you'll find contacts they don't have. The platform helps users discover hidden opportunities.

Pricing

• Free plan – $0: 50 credits/month

• Pro – Custom (~$79+/user/month)

• Enterprise – Custom pricing, unlimited users

Pros and Cons

Why Seamless Over ExactData

When you need contacts ExactData doesn't have. The AI search finds people missed by traditional databases, though you'll need to verify more. Perfect for discovering new market segments.

What Users Are Saying

G2 Rating: 4.4/5 on G2 (5,123 reviews)

Seamless.AI is praised for delivering intent signals that help reps reach prospects at the right time.

Michael M., Sales Operations Manager, shared:

“The best part is the buyer intent that you can subscribe to if you like, this allows you to get in front of your customer at the right time based off of their searches.” (Source)

But some users question the accuracy of its contact information.

Joseph Matthew B., Company Owner, shared:

"Some of the contact data can be outdated or inaccurate, which means you sometimes have to double-check against LinkedIn or other sources.” (Source)

Bottom Line

Seamless trades accuracy for coverage. If ExactData's database has gaps in your target market, Seamless might find what you need to engage prospects.

Why FullEnrich is the Best ExactData Alternative

Here's the truth: FullEnrich does what ExactData should have built years ago—waterfall enrichment across 20+ premium providers.

Instead of ExactData's single-source limitations hitting 30-40% match rates, FullEnrich delivers 85% coverage by intelligently routing through Apollo, Hunter, Snov, and others.

1. Waterfall Architecture Beats Single-Source

ExactData's compiled database is one source. FullEnrich aggregates 15+ providers, dramatically increasing match rates for your lead generation campaigns.

2. Transparent Pay-As-You-Go Pricing

No sales calls, no minimums, no annual contracts like ExactData pushes. Start at $29/month, pay only for enriched contacts. More flexible pricing that scales.

3. API-First for RevOps

Unlike ExactData's CSV downloads, FullEnrich provides modern API infrastructure. Connect directly to your workflows—Snowflake, Segment, Clay, whatever your system.

3. Built for Compliance

SOC 2 Type II, GDPR, CCPA compliant by design. ExactData's compliance stance? Good luck finding documentation. This matters for customer support and trust.

The ROI math is simple: 85% match rate versus ExactData's probable 35% means you're enriching 2.4x more contacts. For the same budget, you're getting more than double the pipeline coverage to create more loyal customers.

👉 Start free with 50 credits and unlock verified contacts today.

FAQs

What are ExactData competitors?

The main ExactData competitors include FullEnrich, Cognism, Apollo.io, Lead411, ZoomInfo, Bookyourdata, Lusha, and Seamless.AI. Each offers different strengths—from waterfall enrichment to verified phone numbers to unlimited searches—all providing better transparency and accuracy than ExactData.

What does ExactData do?

ExactData provides compiled consumer and business mailing lists for direct marketing, email marketing, and telemarketing campaigns. They aggregate data from over 2,000 sources but lack the real-time verification and API capabilities modern sales teams need.

What is the revenue of ExactData?

ExactData doesn't publicly disclose revenue figures. As a private company operating since 1999, estimates suggest they're in the $10-50M range annually, though they've lost market share to modern alternatives with better technology.