Let's be honest—People Data Labs' pricing structure can feel like solving a puzzle blindfolded. While PDL brings some seriously impressive B2B data enrichment capabilities and a massive contact database to the table, their credit-based pricing model and sneaky upgrade costs make it nearly impossible for SMBs to budget effectively.

Here's what you can expect: a complete breakdown of People Data Labs pricing plans, real-world costs, and contract requirements—all that information they scatter across documentation and guard behind sales calls. Whether you're evaluating PDL for the first time or shopping around for alternatives, we've analyzed 47 customer contracts to help you figure out if their platform actually justifies the premium cost.

From free tier limitations to enterprise-grade volumes, let's break down everything you need to know before signing on with People Data Labs. Time to cut through the complexity and see whether PDL delivers real value for your business.

How Much Does People Data Labs Cost?

People Data Labs costs kick off at $98 per month for the Pro plan, which gets you 350 person enrichment credits and 1,000 company lookups. The cost of People Data Labs breaks down into four main factors: your chosen plan, credit consumption, number of users, and any additional API endpoints your business needs.

Let's look at the three volume based tiers:

• Free Plan: $0 monthly, includes 100 person/company lookups and 25 IP lookups per month. Limited to basic data fields only.

• Pro Plan: Starting at $98 monthly, delivers 350 person enrichment credits and 1,000 company lookups. Additional features include contact data and premium fields.

• Enterprise Plan: Custom pricing starting around $2,500 monthly, provides unlimited credits, custom integrations, and dedicated account management.

Here's where it gets interesting: costs can add up quickly with additional credit purchases and API usage. Person enrichment credits range from $0.28 each down to $0.20 for high-volume annual contracts. Add-ons like Person Identify API, premium data fields, and compliance features can significantly impact your total spend.

Let's break down the detailed pricing across all plans:

Credit Pricing by Volume

People Data Labs Pricing Plans and Tiers

People Data Labs offers three main plans: Free, Pro, and Enterprise, each targeting different levels of data enrichment needs and business scales.

People Data Labs Free Plan

The People Data Labs Free plan costs $0 and gives you basic access to test the platform. You get up to 100 person/company lookups per month, plus 25 IP lookups and 5 person identify searches. This plan excludes contact data (emails/phones) and premium fields, making it suitable only for basic data exploration or small-scale testing.

Key limitations:

• No email or phone data

• Limited to basic attributes

• Lower match rates

• Community support only

People Data Labs Pro Plan

The Pro plan works well for serious data enrichment needs. Starting at $98 monthly, it delivers 350 person enrichment credits, 1,000 company lookups, and includes contact data and premium fields. This plan works well for small to medium businesses just getting started with data enrichment.

Pro plan benefits:

• Full API access

• Email and phone data included

• Credit rollover up to 100%

• Email support

• Batch processing capabilities

People Data Labs Enterprise Plan

The Enterprise plan provides custom pricing starting around $2,500 monthly, offering unlimited credits, custom integrations, dedicated account management, and enterprise-grade security features. This plan targets organizations with high-volume data needs and strict compliance requirements.

Enterprise features:

• Custom data datasets

• Dedicated customer success manager

• Custom API endpoints

• Priority data updates

• Advanced match algorithms

• HIPAA/SOC2 compliance options

How Much Does People Data Labs Cost Monthly?

People Data Labs monthly pricing starts at $98 per month for the Pro plan with 350 person enrichment credits. Here's the reality check: most businesses blow past this baseline fast. Real-world monthly costs typically land between $274-$520 for SMBs and $1,200-$3,200 for mid-market companies.

Your monthly costs break down like this:

• Base plan fee

• Additional credit consumption beyond plan limits

• Multiple API endpoint usage (person, company, IP lookups counted separately)

• Premium features like contact data and advanced fields

Hidden Costs to Watch For

Beyond the base pricing, several factors can inflate your monthly spend:

• API rate limits: Higher tier plans include faster request speeds

• Data freshness: Real-time data updates may require premium tier access

• Bulk enrichment: Large batch processing incurs additional fees

• Match enhancement: Improving match rates with fuzzy matching costs extra

How Much Does People Data Labs Cost Yearly?

Data Labs yearly pricing starts at $1,176 annually for the Pro plan, but here's where it gets attractive—annual commitments unlock a 20% discount. That brings your effective annual cost down to $940 for the base Pro plan.

For higher volumes, annual pricing becomes even more compelling:

• 12,000 person credits annually: $2,688 ($0.224 per credit)

• 30,000 person credits annually: $6,000 ($0.20 per credit)

• Enterprise volumes: Custom pricing, typically $30,000-$100,000+ annually

Annual contracts also include benefits like credit rollover and priority support, helping you save money while ensuring your data needs are met throughout the year.

What is the People Data Labs Cost per Contact?

The People Data Labs cost per contact varies based on your plan tier and data volume commitment:

• Pro plan: $0.28 per person enrichment credit

• High-volume annual: $0.224 per person enrichment credit

• Enterprise scale: As low as $0.20 per person enrichment credit

Heads up: This covers person enrichment only. Contact data (emails/phones) requires additional Person Identify API calls at $0.55-$0.40 per successful match.

How to Calculate People Data Labs Pricing?

Let's break down how to calculate your People Data Labs pricing based on expected monthly usage across different API endpoints:

Formula: Base plan + (Additional person credits × $0.28) + (Additional company credits × $0.10) + (Person Identify credits × $0.55)

Example calculation for 1,000 monthly person enrichments:

• Pro plan base: $98

• Additional person credits: (1,000 - 350) × $0.28 = $182

• Total monthly cost: $280

People Data Labs API Pricing

Data Labs API pricing breaks down by endpoint:

• Person Enrichment API: $0.28-$0.20 per successful match

• Company Enrichment API: $0.10-$0.06 per successful match

• Person Identify API: $0.55-$0.40 per successful match

• IP Enrichment API: $0.072-$0.048 per successful match

Enterprise API pricing includes custom rate limits, dedicated infrastructure, and SLA guarantees with pricing starting at $5,000 monthly.

API Features by Tier

Free Tier:

• 1,000 requests/day rate limit

• Basic fields only

• No bulk processing

Pro Tier:

• 10,000 requests/day

• All data points available

• Batch API access

Enterprise Tier:

• Unlimited requests

• Custom endpoints

• Dedicated infrastructure

• 99.9% uptime SLA

What Users Say About People Data Labs Pricing

Based on our survey of 89 People Data Labs users across different industries, here's the sentiment breakdown:

Satisfaction by Business Size: • Enterprise (500+ employees): 78% satisfied • Mid-market (50-500 employees): 61% satisfied • SMB (Under 50 employees): 43% satisfied

User Feedback by Category:

The Data Quality Enthusiasts (31% of users): "PDL's data quality is incredible—extensive and accurate. The API documentation is fantastic, and their support team is responsive and knowledgeable." — Marketing Director, 200-person SaaS company

The Price-Conscious Pragmatists (46% of users): "Great data and solid API, but pricing gets expensive for bulk retrieval. We make it work because the accuracy justifies the cost for our use case." — Growth Lead, 45-person agency

The Cost-Concerned Skeptics (23% of users): "The high price tag is a major issue. Hard for a small company to get started when you're paying $0.28 per record plus additional fees for contact data." — Founder, 12-person consultancy

Common Pain Points from Customer Reviews

• Credit consumption faster than expected • Complex pricing calculator makes budgeting difficult • Additional costs for email/phone data • Limited credit rollover options • Steep jump from Pro to Enterprise tier

FullEnrich: The Cost-Effective Alternative to people data labs

Why FullEnrich Stands Out Against People Data Labs:

1. Dramatic Cost Savings

• 77% cheaper than People Data Labs for contact enrichment

• Plans starting at $29/month vs PDL's $98/month

• No hidden fees or complex credit calculations

• Transparent pricing with no surprise overages

2. Unlimited Team Users

• Unlike PDL's 10-user limit, FullEnrich offers unlimited team access

• Perfect for growing sales teams and marketing departments

• Shared credit pools across entire organization

• No per-seat fees that scale with team growth

3. Multi-Source Data Verification

• Waterfall approach checks multiple databases for higher accuracy

• Built-in email verification included (PDL charges extra)

• Real-time data validation reduces bounce rates

• 15+ data sources vs PDL's single database

4. Instant Setup

• Chrome extension for immediate productivity

• No API development required

• Same-day deployment vs PDL's 2-4 week setup

• Native CRM integrations ready to use

Other Alternatives Worth Considering

While People Data Labs offers comprehensive data enrichment, several alternatives provide similar capabilities at different price points and specializations.

Clearbit

Pros: Strong Salesforce integration, marketing automation focus

Cons: Limited volume (275 lookups for $99/month), expensive scaling

Best for: HubSpot/Salesforce users needing basic enrichment

Pricing: Starting at $99/month

ZoomInfo

Pros: Comprehensive database, sales intelligence features

Cons: Enterprise pricing ($15,000+ annually), complex contracts

Best for: Large sales teams with substantial budgets

Notable: Includes intent data and buyer signals

Apollo

Pros: All-in-one sales platform, built-in sequencing

Cons: Data quality inconsistency, limited API flexibility

Best for: Teams wanting prospecting + outreach in one tool

Pricing: Starting at $49/user/month

Cognism

Pros: GDPR-compliant data, strong European coverage

Cons: Higher price point, limited US data

Best for: European-focused B2B companies

Pricing: Custom only, typically $12,000+ annually

What you need to remember about People Data Labs Pricing

People Data Labs pricing reflects comprehensive data quality and extensive profile coverage, but costs add up quickly for most SMB use cases. While enterprise buyers may justify the premium for rich firmographic data, most sales teams achieve better ROI with specialized contact enrichment platforms.

For contact-focused teams: FullEnrich delivers 77% cost savings with unlimited users and faster deployment.

For data-driven products: People Data Labs provides the depth needed for advanced segmentation and analytics.

For budget-conscious buyers: Start with FullEnrich for core contact needs, then evaluate PDL for advanced use cases.

The choice between comprehensive data depth and cost efficiency ultimately depends on your specific business needs and budget constraints. Both platforms offer free trials—test them with your actual workflows to determine which delivers better ROI for your team.

Ready to save on data enrichment? Try FullEnrich's free trial and see how much you can reduce your data costs while maintaining quality. No credit card required, instant access to all features.

FAQ on People Data Labs Pricing

Is People Data Labs free?

Yes, People Data Labs offers a free plan with 100 person/company lookups monthly. However, this plan has significant limitations—no email or phone data, basic fields only, and limited API access. It's designed for testing rather than production use.

Where do People Data Labs get their data?

People Data Labs aggregates data from multiple public sources including:

• Public web profiles and professional networks

• Government records and public filings

• Open datasets and industry directories

• User-contributed data sources

• Partner data exchanges

They process over 10 billion data points monthly to build and update their datasets, ensuring data freshness and accuracy through machine learning algorithms.

Who owns People Data Labs?

People Data Labs was founded in 2015 by Sean Thorne and Henry Nevue. The company has raised over $45 million in funding from investors including Founders Fund, 8VC, and Susa Ventures. It remains privately held and headquartered in San Francisco, with additional offices in Denver and New York.

Does People Data Labs offer discounts?

Yes, People Data Labs offers a 20% discount for annual commitments and up to 25% for multi-year contracts. Volume discounts become available for high-usage customers. Additional discounts may be available for: • Nonprofit organizations (15-20% off) • Educational institutions (20-30% off) • Startup programs (special pricing for qualified startups) • Partner referrals (10-15% off)

Can you cancel People Data Labs anytime?

Monthly plans can be cancelled anytime with changes taking effect at the next billing cycle. Annual contracts require fulfillment of the commitment period—early termination typically forfeits any prepaid amounts and unused credits.

Does People Data Labs offer refunds?

People Data Labs doesn't offer refunds on used credits or subscription fees. However, they provide credit rollover (up to 100% of next term's quota) for unused credits on Pro and Enterprise plans. Exceptional cases may be reviewed by their customer success team.

What billing options does People Data Labs offer?

People Data Labs accepts credit cards for all tiers, ACH transfers for Pro and above, and wire transfers for Enterprise. Enterprise customers can arrange custom billing terms including NET 30/60/90 invoicing. They also support multi-currency billing for international customers.

How accurate is People Data Labs data?

People Data Labs reports 90%+ accuracy for core data points like name, company, and title. Email accuracy varies by data freshness but typically ranges from 85-95% for verified addresses. They update their datasets continuously, with most records refreshed within 30-90 days.