Verified 15 October 2026

FullEnrich vs Apollo

Apollo finds the people and runs the sequence. FullEnrich looks for a mobile on the contacts left without one, across 25+ providers, and charges only for a verified mobile: a miss or a landline costs 0 credits.
Test FullEnrich on your Apollo list Check your Apollo export

50 free credits, no card: up to 5 mobiles

Leaving Apollo at renewal? Test FullEnrich before you renew

  • Office line or landline FullEnrich 0 credits Apollo 8 credits
  • Unused credits FullEnrich Roll over 3 to 12 months Apollo Expire each cycle
  • Users FullEnrich Unlimited Apollo Per seat

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FullEnrich vs Apollo: which one should you choose?

Apollo is a sales platform for finding people and running outreach, built on its own data plus third-party sources your admin sets. FullEnrich is a contact enrichment tool that checks 25+ providers for each contact and charges only for a verified mobile or email.

  • Best for
    Apollo Teams that want search, sequences and dialing in one tool, mostly for emails and US lists.
    FullEnrich Teams whose reps dial and need a mobile that reaches the person, whatever tool sends the sequence.
  • Waterfall enrichment
    Apollo On Basic and above: Apollo’s own data first, then 20+ partner sources your admin picks and orders. A phone through the waterfall typically uses 8 to 25 credits.
    FullEnrich The whole product: 25+ providers in turn for each contact, ordered by country and industry, checked before you pay. One price per mobile found.
  • Mobile numbers
    Apollo 8 credits per phone, whether mobile, direct line or office extension. HQ numbers are free.
    FullEnrich 10 credits per mobile found, 0 for a miss or a landline. Dead lines and VoIP are dropped, and US and Canada numbers come back with the owner confirmed.
  • Pricing
    Apollo $49, $79 or $119 per seat a month on annual billing, with credits granted per seat. Cheaper per credit, per email and per phone.
    FullEnrich From $29 a month for 500 credits, with unlimited users on every plan. Monthly plans cancel any time.
  • Credits
    Apollo Unused credits expire at the end of each billing cycle.
    FullEnrich Unused credits roll over for 3 months on monthly plans and 12 on annual.
  • Free to start
    Apollo A free plan with 900 credits a year, or a 14-day trial with 75 credits.
    FullEnrich 50 free credits with no card, enough for up to 5 mobiles.
  • Search
    Apollo Apollo states 240M+ contacts and 65+ filters, with intent topics.
    FullEnrich FullEnrich states 800M people and 50M companies with 15+ filters. Searching is free and an export costs 0.25 credit.
  • Outreach
    Apollo Unlimited sequences from Basic and a US dialer.
    FullEnrich No sequencer and no dialer: keep sending from the tool you use today.
  • Chrome extension
    Apollo On every plan, Free included.
    FullEnrich None. Enrich one contact from a name and company or a LinkedIn URL, or upload a CSV of up to 10,000.
  • CRM and integrations
    Apollo Native sync with Salesforce, HubSpot and Pipedrive, plus Zoho and Dynamics.
    FullEnrich Fills empty fields in HubSpot (beta), plus Zapier, Make, n8n, CSV and the API. No native Salesforce.
  • Outside the US
    Apollo Apollo’s own guide tells EMEA-heavy teams to add a second enrichment layer (March 2026).
    FullEnrich Orders its providers for each contact’s country and industry.
  • AI agents and API
    Apollo An MCP server on every plan and 1,000 enrichment calls a minute per team on paid plans.
    FullEnrich An MCP server on every plan and 60 API calls a minute, up to 100 contacts a call.

Keep Apollo for finding people and sending your sequences, and use FullEnrich for the mobile numbers it can’t find.

Sources: Apollo pricing, credits and help pages; FullEnrich pricing and help pages. Checked 15 October 2026.

Test FullEnrich on your Apollo list

50 free credits cover up to 5 mobiles. No card needed.

Why do teams look for an Apollo alternative?

The search usually starts with one of three problems.

  • Phone spend that never reaches the buyer

    Apollo charges 8 credits for any phone, office extensions included.

    Check The share of mobiles in your exported phones

    FullEnrich bills only for verified mobiles.

  • A new region with thin phone coverage

    Apollo's own guide advises a second data layer for teams selling in Europe.

    Check Mobiles found per country in your last export

    FullEnrich picks providers by each contact's country. (as FullEnrich states)

  • A renewal that locks in another year

    Annual plans can't switch to monthly, and unused credits expire each cycle.

    Check Your notice date and the credits still unused

    FullEnrich monthly plans cancel any time.

If none of these applies, Apollo on its own does the job.

Test FullEnrich on your Apollo list

50 free credits, no card: up to 5 mobiles.

Sources: Apollo help centre and pricing; fullenrich.com pricing and help centre. Checked 15 October 2026.

What does FullEnrich do differently from Apollo?

Both tools run a waterfall. The difference is what gets checked before you pay.

Apollo

Its own data first

Then your admin's sources

A number comes back

You pay here Any number a source returns, verified or not

FullEnrich

25+ providers in turn

Dead lines, landlines and VoIP dropped

Owner confirmed in the US and Canada

You pay here A verified mobile only. A miss or a landline costs 0.

“You use credits whenever Apollo or a connected data source successfully returns an email or phone number, whether or not it’s verified. You aren’t charged if a source can’t find any data.” (Apollo help centre, October 2026)

Apollo lets your admin pick its sources. FullEnrich runs its own lineup. How Apollo’s waterfall works, source by source

Test it on your Apollo blanks

Sources: Apollo help centre and product pages; fullenrich.com pricing and changelog. Checked 15 October 2026.

How do FullEnrich and Apollo compare on data quality?

Apollo runs its own contact database and adds partner sources. FullEnrich keeps no contact database and looks each contact up live across 25+ providers.

What it is
ApolloIts own contact database: 240M+ contacts, as Apollo states.
FullEnrichNo stored contact database. Every request is a live lookup.
Where the data comes from
ApolloIts own data first, then the 20+ partners your admin connects.
FullEnrich25+ providers in turn, ordered by country and industry, as FullEnrich states.
How it stays current
ApolloApollo describes a regularly refreshed database with job-change alerts.
FullEnrichEach request looks the contact up again. Re-running it within 3 months costs 0 credits.
Phone checks
ApolloApollo says it verifies phones in real time.
FullEnrichLine type, status and carrier checked. Dead lines, landlines and VoIP dropped. Owner confirmed in the US and Canada.
Email checks
ApolloStates 98% accuracy; its help centre cites 91%. Refunds a bounce within 30 days when sent from Apollo.
FullEnrichSyntax, MX, SMTP and catch-all checks. Valid emails average a 1 to 2% bounce (vendor-reported).
Do-not-call screening
ApolloSix countries, UK TPS included.
FullEnrichNone published.
Published phone accuracy
ApolloNone.
FullEnrichNone. Up to 29% of provider phones removed as bad (vendor-reported).
Customer result · Deel pilot, prior provider not named
“When you're scaling a 1,000-person sales org across 80 countries, bad data kills your pipeline. We piloted FullEnrich with over 70 reps. The results? 2.4x more mobiles found, connect rates that jumped from 6% to 30%, and 5x fewer invalid numbers. They're not just another data vendor. They're the foundation our global outreach runs on.”
Olivier Elbaz Global Head of Expansion, Deel Deel
  • 2.4× more mobile numbers found
  • 6% → 30% connect rates on the pilot
  • 5× fewer invalid numbers

Outside the US

Apollo's own guide advises a second data layer for teams selling mostly in Europe (March 2026). FullEnrich checks whether a number is a mobile in over 40 countries.

Test both on your own list How FullEnrich checks each number

Sources: Apollo product pages, pricing and help centre; Apollo insights guide (March 2026); fullenrich.com pricing, help centre and changelog. Checked 15 October 2026.

How do FullEnrich and Apollo compare on features?

Apollo is the bigger platform. FullEnrich covers the contact-data step, with checks on every mobile.

Find people
Prospect search
Apollo Yes: 65+ filters (Apollo states)
FullEnrich Yes: 15+ filters, searching is free
One contact at a time
Apollo Yes: Chrome extension on every plan
FullEnrich Partly: Paste a LinkedIn URL in the app
Reach them
Email sequences
Apollo Yes: Unlimited from Basic
FullEnrich No: Use Apollo or your CRM
Dialer
Apollo Yes: US dialer from Basic
FullEnrich No: Any dialer that reads the CRM phone field
Intent and signals
Apollo Yes: Intent topics, agents, Slack app
FullEnrich No: Not offered
Enrich and verify
Waterfall enrichment
Apollo Yes: 20+ partners, Basic and above
FullEnrich Yes: 25+ providers, ordered by country
Mobile checks before you pay
Apollo Partly: Real-time check; waterfall returns charged, verified or not
FullEnrich Yes: Line type, status, carrier; owner in US and Canada
Bulk enrichment
Apollo Yes: CSV import
FullEnrich Yes: CSV of up to 10,000 rows
Team and build
Users
Apollo Per seat
FullEnrich Yes: Unlimited on every plan
Credit caps per user
Apollo Yes: Admins set caps
FullEnrich Yes: Admins set caps
API and MCP
Apollo Yes: 1,000 calls a minute, MCP on every plan
FullEnrich Yes: 60 calls a minute, MCP on every plan

Apollo wins on search depth, outreach and API speed. FullEnrich wins on mobile checks and unlimited users.

Test FullEnrich on your Apollo list

Sources: Apollo pricing, product pages and API docs; fullenrich.com pricing, help centre and docs. Checked 15 October 2026.

How does FullEnrich pricing compare to Apollo?

Apollo charges per seat and gives each seat a pool of credits. FullEnrich sells credits with no seats and charges only when it finds a result.

What you pay for
ApolloSeats: $49, $79 or $119 a month each, billed annually.
FullEnrichCredits: from $29 a month for 500. No seats.
Credits included
Apollo30,000, 48,000 or 72,000 per seat per year, pooled.
FullEnrichThe credits you buy, shared by unlimited users.
A mobile
Apollo8 credits, about $0.16 on Basic (our arithmetic).
FullEnrich10 credits, about $0.35 to $0.58 (our arithmetic).
A work email
Apollo1 credit, refunded if it bounces within 30 days when sent from Apollo.
FullEnrich1 credit. Credits are not refundable.
A miss, landline or dead line
ApolloAn own-data miss is free. Office lines are charged.
FullEnrich0 credits for all three.
A waterfall phone
ApolloTypically 8 to 25 credits, up to 45+ (Apollo API docs).
FullEnrichIncluded in the 10 credits.
Unused credits
ApolloExpire at the end of each billing cycle.
FullEnrichRoll over 3 months on monthly plans, 12 on annual.
Commitment
ApolloAnnual plans can't move to monthly mid-term.
FullEnrichMonthly plans cancel any time.
Free to start
Apollo900 credits a year on Free; 75 on the 14-day trial.
FullEnrich50 credits, no card: up to 5 mobiles.

Apollo is cheaper per credit, per email and per phone reveal.

Why a FullEnrich mobile costs more per unit

FullEnrich buys each number from its providers, then checks it.

31.53% of the data we buy fails our verification. None of it reaches you, or your invoice.

The provider still gets paid for that data. FullEnrich absorbs the cost.

So your credits only buy numbers that passed the checks.

Share of provider data refused by FullEnrich’s checks, by quarter (FullEnrich, vendor-reported)
Cost per usable mobile Price per charged number divided by Share of numbers your reps can dial

Neither vendor publishes that share. Run your Apollo blanks through both and divide spend by connects.

Price your Apollo blanks FullEnrich's per-result credit pricingA full breakdown of Apollo's plans and credits

Sources: Apollo pricing, credits page and API docs; fullenrich.com pricing and help centre. Checked 15 October 2026.

How do FullEnrich and Apollo compare on integrations?

Apollo wins on native CRM sync. FullEnrich connects through HubSpot, workflow tools, AI clients and its API, so it plugs into the stack you already run.

CRM
HubSpot
Apollo Yes: Native sync
FullEnrich Yes: Push contacts; fill empty fields on a list without overwriting numbers already there (beta)
Salesforce
Apollo Yes: Native sync
FullEnrich No: No native integration
Pipedrive, Zoho and Dynamics
Apollo Yes: Native sync on all three
FullEnrich No: No native integration
Workflow tools
Zapier, Make and n8n
Apollo Not compared here
FullEnrich Yes: A native FullEnrich step in all three
Clay
Apollo Not compared here
FullEnrich Yes: Runs inside Clay
AI clients
Claude, ChatGPT and other MCP clients
Apollo Yes: MCP on every plan
FullEnrich Yes: MCP on every plan
Moving contacts between the two
Apollo to FullEnrich
Apollo Partly: Export the contacts as a CSV
FullEnrich Partly: Upload the CSV and run phone-only on the rows without a mobile
Mobiles back into Apollo
Apollo Partly: Import the CSV, then sequence there
FullEnrich Partly: Export the enriched CSV

Keep Apollo where the CRM sync has to be native. Everything FullEnrich connects to today

Test FullEnrich on your Apollo list

Sources: Apollo pricing and help centre; fullenrich.com integrations, help centre and docs. Checked 15 October 2026.

Which one should you build an agent or product on?

Both give you an API and an MCP server on every plan. FullEnrich puts one key over 25+ providers and charges for a find. For a resold or embedded product, either needs a separate agreement.

For builders

  • 60 calls a minute across Enrich, Reverse and Search, up to 100 contacts a call: up to 6,000 contacts a minute.
  • Most enrichments take 30 to 90 seconds. Queued jobs never expire.
  • Test contacts cost 0 credits.

Apollo’s MCP comes with every plan. Headless access spends workspace credits as the oldest admin. As of October 2026, docs.apollo.io/docs/apollo-mcp.

Start with the enrichment API built for agents and products, or connect FullEnrich’s MCP server to your AI client.

How do they compare on security and compliance?

Apollo holds the broader certificates and screens do-not-call lists. FullEnrich keeps no contact database, hosts in the EU and deletes enriched data after 3 months.

Is it SOC 2 audited?
ApolloYes, SOC 2, listed on its trust centre.
FullEnrichYes, SOC 2 Type II. Request the report from the trust centre.
Does it hold ISO 27001?
ApolloYes.
FullEnrichNo ISO certificate listed.
Where is the data hosted?
ApolloLists Google Cloud and AWS on its trust centre; ask for the region.
FullEnrichIn the EU.
Does it keep a contact database?
ApolloYes: its own database of 240M+ contacts, as Apollo states.
FullEnrichNo. Each contact is looked up live, and enriched data is deleted after 3 months.
What do I tell a prospect who asks where their data came from?
ApolloNot compared here.
FullEnrichA real-time check across 25+ providers. FullEnrich keeps no contact database.
Does it screen do-not-call lists?
ApolloYes, in six countries, including UK TPS.
FullEnrichNo screening published. Screen numbers before you dial.
Is a number on a do-not-call list charged?
ApolloYes, for a verified personal number. HQ numbers are free.
FullEnrichNot documented.

Send both sets of answers to your security review, with each vendor's SOC 2 report.

Open the FullEnrich trust centre Test FullEnrich on your Apollo list

Apollo facts from trust.apollo.io and Apollo's help centre article on DNC phone screening; fullenrich.com trust centre and help centre. Checked 15 October 2026.

How do you test FullEnrich on your Apollo list?

Run the test that matches your plan for Apollo, and score it on connects.

Keeping Apollo

The backfill test

  1. Export the contacts Apollo left without a mobile.
  2. Run them phone-only on FullEnrich.
  3. Dial them and count the connects.
What you score
Mobiles found and connects on the rows Apollo could not fill.
What it costs
10 credits per mobile found. A miss or a landline costs 0.
Leaving Apollo

The head-to-head

  1. Pick the same contacts for both tools.
  2. Run Apollo with its waterfall set as you use it today, and FullEnrich phone-only.
  3. Same reps, same weeks. Count usable mobiles and connects for each.
What you score
Cost per usable mobile: what you spent, divided by the connects.
What it costs
Apollo credits on your plan, plus 10 FullEnrich credits per mobile found.

FullEnrich has no rule that skips a number Apollo already found. Clear the numbers your reps rejected before you run them, or you pay for them twice.

Run the backfill test

50 free credits, no card, cover up to 5 mobiles. Pro from $29 a month buys 500 credits: up to 50 mobiles.

Apollo’s own guide says the best phone tool “is the one your team tests against your ICP” (apollo.io insights, March 29 2026).

FullEnrich vs Apollo FAQs

Compare FullEnrich with other data providers

FullEnrich vs ZoomInfo

Keep the platform contract and fill the contacts it misses.

Read the comparison

FullEnrich vs Cognism

Phone-verified EMEA data next to a waterfall that charges on a find.

Read the comparison

Clay vs FullEnrich

Run FullEnrich inside the Clay tables you already build.

Read the comparison

Run your Apollo blanks through FullEnrich and count the connects.

  • No card
  • Up to 5 mobiles on the free credits
  • A miss costs 0 credits
Start with 50 free credits