Grégoire is the Co-founder and CPO of FullEnrich. With 15,000 LinkedIn followers, he posts daily on AI cost curves, build-vs-buy decisions, and the product economics of data enrichment. He brings the operator perspective — the one who knows exactly what it costs to find a phone number across 20 vendors.
Articles by Grégoire Démogé

October 9, 2026
Top 10 Enrichment API Tools for B2B Data Teams in 2026
Compare 10 enrichment APIs on coverage, billing on misses, pricing, sync vs async speed and MCP support, with September 2026 prices and a 30-minute test.

September 23, 2026
Apollo Waterfall Enrichment: How It Works and Where It Falls Short
Apollo waterfall enrichment queries 20 connected providers after Apollo's own database. How the cascade works, what each credit buys and where it falls short.
September 17, 2026
CRM Data Enrichment: How It Works, Examples & Best Practices
CRM data enrichment fills missing emails, phones, job titles and company data in your CRM. Learn how it works, what to enrich and how to set it up safely.
September 14, 2026
10 Best Waterfall Enrichment Tools in 2026 (Compared)
We compared 10 waterfall enrichment tools on architecture, verification, billing trigger, pricing and published benchmarks, including the independent study where we lose.
September 14, 2026
10 Best Waterfall Enrichment Tools in 2026 (Compared)

February 8, 2025
GTM Engineer: A Guide to the Role Reshaping B2B GTM Teams
What is a GTM engineer? The technical go-to-market role automating revenue pipelines. How it differs from RevOps, skills needed, and why it's the fastest-growing role in B2B.